Abercrombie & Fitch leverages TikTok to stage its comeback
BANKNOTES minted by #paid
English - May 19, 2022 04:00 - 10 minutes - 9.67 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Long before pictures of models with washboard abs adorned the front of Abercrombie stores in malls across America, Abercrombie & Fitch started as a retailer selling outdoor gear and equipment in New York City.
For a serious dive into the history and timeline of the brand, head over to Abercrombie & Fitch’s approach to marketing: then and now; but first, let’s back up the reason why we’re even talking about this brand.
At one point, it looked like Abercrombie was as good as gone. ... (READ MORE)