How TCHO and Cancelled Plans are working through supply chain challenges

BANKNOTES minted by #paid

English - January 31, 2022 17:12 - 10 minutes - 9.78 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to build true brand community for the long haul

Next Episode: How Scotch & Soda went from wholesale to global DTC brand

From brands starting in eCommerce (or doubling down on building eCommerce departments from the ground up to remain competitive), it’s been anything but a smooth ride.

Now, there’s even more for brand owners and eCommerce managers to consider: port congestion, shipping container, and equipment shortages, and snarled supply chains.

While retail brands are trying to figure things out as they go, direct-to-consumer brands have had an equally stressful time trying to keep products in the hands of their customers.