How Scotch & Soda went from wholesale to global DTC brand

BANKNOTES minted by #paid

English - February 04, 2022 15:26 - 10 minutes - 9.27 MB
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How do you put your brand on the map—even when you’ve been around for nearly 40 years?

For Amsterdam-based Scotch & Soda, it means rebranding and going on a global crusade to open dozens of directly owned stores, as well as in-store locations.

This move doesn’t make sense for all DTC brands, and in many ways, it’s a risky move. Rapid expansion and trying to reach new markets might seem daunting to most, but CEO Frederick Lukoff is ready to take things to the next level.

The brand isn’t just focused on retail offerings, either.

As part of its expansion, Scotch & Soda aims to integrate its commerce and omnichannel offerings, too.

This is key: retailers who face a decline in sales or foot traffic—especially once consumers get back in-store—will need to shake things up if they hope to compete with brands like Scotch & Soda.