Brands are mocking themselves and it might be working
BANKNOTES minted by #paid
English - February 04, 2022 15:34 - 13 minutes - 12.3 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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If you’ve ever been to a standup comedy show, you’ve experienced the intrinsic relatability of self-deprecation.
Great standup comedy is about timing, delivery, and surprise — but it’s also about vulnerability. Standup comics execute vulnerability by building tension through stories rife with personal conflict, only to release that tension with a punchline that gives us permission to laugh at their misfortune.
We’re laughing with the comic, but we’re also laughing at ourselves for similar blunders. The moment we see ourselves within the comic’s vulnerability is the moment we form a connection with them.