Savannah Sanchez on Mastering Facebook’s Reel Ads
BANKNOTES minted by #paid
English - February 04, 2022 16:25 - 17 minutes - 16.4 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Did you experience a traffic surge in 2021? How about higher conversions for your ecomm store? What about attracting new audiences that you previously couldn’t engage?
I’d venture to say these swells in attention can be attributed mainly to global social media growth.
Stats support this idea. Most notably, the world has seen:
A 30% increase in global internet usageMore than half of the world active on social mediaBoosts in online social, community, and e-commerceA flurry of audience growth on Facebook, Instagram, and, especially, TikTokThere’s no getting around it—the world is becoming increasingly more digital, and consumers are flocking to social media with credit cards in hand/digital wallet, ready to make purchases.