How an agency comprised solely of Gen Z employees creates viral ad campaigns

BANKNOTES minted by #paid

English - January 28, 2022 15:39 - 20 minutes - 18.4 MB
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What do Salt-N-Pepa, Wilson Phillips, and Whitney Houston all have in common?

They are all prominent figures that some of my Gen Z friends have never heard of. Ever. I know it’s mind-boggling, but there are people in this world who don’t know all the lyrics to “Shoop” by heart.

Do you know who members of Gen Z heard of, though?

Younger megastars who rose to fame on YouTube and TikTok like Charli D'Amelio, Loren Gray, and Brent Rivera.

There’s no getting around it. Gen Z has different celebrity heroes than older generations. They also favor content that’s very different than content from a few years ago. They have grown tired of being fed polished, picture-perfect ads and have flocked to TikTok in search of something new and more authentic.

To better understand how brands can engage Gen Z; I interviewed Charlie Naus, Managing Director and Co-Founder of Carson+Doyle.

Carson+Doyle is an agency composed solely of Gen Z employees and they work to help brands market to Gen Z audiences.