It’s barely 2022 and we’ve already seen the first brand $&@! up of the year from Pabst Blue Ribbon. 
 

In a tweet that has since been deleted, Pabst Blue Ribbon attempted to make fun of the Dry January trend by suggesting people replace alcohol with … something else. 

What the tweet lacked in wit it made up for with virality. Some people thought it was edgy (was it?) while others took offense to the original tweet and some of the brand's replies, particularly one that quipped, “Ask your mom” when someone compared the taste of ass to Pabst Blue Ribbon beer.