Balloons Mean Business with Katherine Lyndon & Michelle Lemmer
14 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 17 ratingsBalloons Mean Business is for women building their balloons or event stylist businesses. You're ready to learn how to take your creative ideas and turn them into a profitable, sustainable and fun business. You're tired of the overwhelmed and not knowing how to grow, and wish you had a supportive community to help you gain confidence to thrive. You know you have it in you, you just need a little help learning how to take your small side hustle into something much bigger - you're excited and ready to learn what it takes to turn your event styling ideas into a successful business. Hosted by Katherine Lyndon (balloon stylist and Founder of Dress Your Daydream) and Michelle Lemmer (Event Stylist and Business Mentor at The Events Clique), you'll learn the practical steps and relatable stories of our unique industry. This is the show for you to learn what it takes to create more freedom, flexibilty and gain more time with your family, with inspiration, knowledge and support to help you do something you love... listen in because Balloons Mean Business.
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Episodes
013 Copy Cats
June 20, 2022 05:00 - 15 minutes - 23.2 MBThis week, we touch on a subject responsible for causing a lot of stress and overwhelm in the balloon industry - Copy Cats. We dissect the term and differentiate it from taking inspiration and setting trends. We also learn how to approach a colleague when we feel they are copying our work word by word, and what the best way is to hop on a trending theme and put our own spin on it. What You'll Learn: - Why it is so common to find really similar works in our industry - Why we shouldn't ...
012 Celebs, Influencers and Everything in Between
June 13, 2022 05:00 - 26 minutes - 38.8 MBIn this episode, we discuss the pros and cons of working with celebrities and influencers. We go through some of the events we did for influencers and share the valuable lessons we learned from those experiences. We also talk about the value of doing giveaways and competitions and how to leverage your local community to get more bookings. What You'll Learn: - Our first experiences working with influencers - was it worth the effort? - Paid or unpaid events bring the same amount of pres...
011 The Highs and Lows of the Industry
June 06, 2022 05:00 - 36 minutes - 52 MBThis week, we discuss the highs and lows of the industry. Although the events business has definitely more highs than lows, the latter can be quite challenging, and you need to be prepared for them. In this episode, we have fun sharing our experiences in the industry and what they have taught us. We share some tips on dealing with unsettling clients, and we give you the sign you were waiting for if you're still doubting joining this industry's beautiful madness. What You'll Learn: - How w...
010 Stop Making Excuses
May 30, 2022 05:00 - 22 minutes - 33.7 MBWelcome back to the show! Today we'll give you some tough love on what we've learned about the excuses we make to justify why we can't achieve our goals. We'll focus on time, or more precisely, the lack of it - perhaps one of the most used excuses to explain why our endeavours are not moving forward. What You'll Learn: - Why excuses can turn into a block if we don't pay enough attention to them - Sometimes it’s not about how much time we have but about how bad we want something - How...
009 How to Improve Your Customer Experience
November 22, 2021 06:00 - 18 minutes - 27.1 MBToday, we are going to talk about creating a good customer experience. Last time someone asked you for a recommendation about a place to eat, which restaurant did you recommend? Our guess is you probably mentioned a place where you had an incredibly good time. This is the same thought process that runs through the mind of all your clients. You want to be the person that meets and exceeds customer expectations. And it all starts by creating a positive customer experience. What You'll Lear...
008 Grow Your Community (It's Not a Competition)
November 18, 2021 06:00 - 19 minutes - 29 MBToday, we're going to talk all about community over competition. We know you've already heard that phrase community over competition a million times, and some people might think it's all feel-good, non-essential stuff. However, being part of a community is really the most powerful thing you can have in the event styling business. What You'll Learn: - What is a community? - How to cultivate a community-over-competition mindset - Leveraging the power of association and scaling your co...
007 How to Stand Out as an Expert in Your Event Business
November 15, 2021 06:00 - 15 minutes - 23.8 MBIn this episode, we talk about becoming and showing up as an expert in the events industry. The traditional route towards becoming and being recognised as an expert is spending a lifetime in the industry or earning numerous relevant certifications along the way. But the traditional method takes a long time and is impractical for the new event stylist who wants to enter the events space as a top player. That's why we believe anyone can be an expert, as long as they're credible and bring their...
006 How to Make a Profit in Your Event Business
November 12, 2021 06:00 - 20 minutes - 30.1 MBToday, we will cover practical strategies on how to make a profit in your event styling business. You've probably heard of people who start their event styling business and instantly make a ton of money. The reality is that for most of us, it usually takes years before we make a sustained profit, but we all need to be prepared for when that time comes. What You'll Learn: - How to consistently make a profit from your business - Managing expenses and eliminating costly activities - Ho...
005 How to Be Fully Booked in Your Business
November 11, 2021 06:00 - 17 minutes - 26.5 MBIn this episode, we will explain the meaning of "being fully booked" and reveal strategies that will help you remain fully booked in your business. Being fully booked is every event stylist's dream. Unfortunately, very few stylists achieve that status, and the ones that come close rarely maintain it for the long haul or get burnt out in the process. The good news is that with a bit of effort and the right strategy, everyone can banish the dry months from their business. What You'll Learn:...
004 How to Build a Brand for Your Balloons Business
November 10, 2021 06:00 - 18 minutes - 27.2 MBIn today's episode, we will talk all about building your own personal brand. It's no secret, in the current event planning business environment, everyone needs a brand. Long gone are the days when stylists only needed a logo to stand out. Yes, you do need to have a logo, but you must have something extra that defines your brand identity. What You'll Learn: - What is a brand? - How to build your own personal brand - Create the story behind your brand - How to build trust and maintai...
003 How to Find Your Niche with Your Creative Business
November 09, 2021 06:00 - 15 minutes - 24 MBIn this episode, we are talking about finding your niche and why niches are crucial for your business and brand success. We live in a world where there's a common belief that it's bad for a business to have a specific focus. The concern is that focusing on a particular niche area does not give your brand the room it needs to grow or thrive. However, we believe the opposite is true. Finding your niche, working to hone your skill set and building your expertise around a specific area of intere...
002 Take Your Event Business from Side Hustle to Full Time
November 04, 2021 09:36 - 26 minutes - 38.4 MBIn this episode, we’ll go through the process of turning your side hustle into a full-time event planning business. If you find yourself working in the events industry in your spare time and are thinking about turning your side hustle into a full-time business, we've got good news for you. It's all possible, as long as you put in the work, thoroughly prepare for what's coming and just keep showing up. What You'll Learn: - How to turn your side hustle into a full-time business - Where ...
001 Setting Up Your Event Business for Success
November 04, 2021 09:35 - 16 minutes - 25.5 MBIn this episode, we are talking about setting up your event styling business for success. To succeed in the current competitive business climate, you need to be a fast learner, be flexible, and have good planning and organisational skills. Many people start an event styling business thinking that they'll simply open their doors or turn on their computers and begin making money. But it's rarely that straightforward. What You'll Learn: - Why you need to clearly define what success means t...
000 Welcome to the Balloons Mean Business Podcast!
November 04, 2021 09:35 - 10 minutes - 17.1 MBHave you been daydreaming about starting an event planning business? Perhaps you've even helped one of your friends plan a few parties in the past. Or maybe you're intrigued by how immaculate balloon designs look on the day of the event. It doesn't matter what the motivation behind your fantasy might be, there's never a lousy reason to pursue this profession. In this podcast series, Katherine Lyndon and Michelle Lemmer will be sharing everything you need to know about building a creative ...