B2B Digitized Podcast
12 episodes - English - Latest episode: over 2 years ago -Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.
Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace.
The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology.
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Episodes
Sarah Bedrick, Co-Founder at SaaS Academy Advisors
November 10, 2021 20:00 - 46 minutes - 42.8 MBSarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today. Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share...
Eric Peters, Senior Growth Product Manager at HubSpot
October 20, 2021 19:00 - 30 minutes - 27.9 MBEric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can ...
Andy Young, Account Director at Skeleton Productions
September 22, 2021 15:59 - 41 minutes - 38.1 MBSkeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients. Listen to the full episode of the B2B Digitized Podcast to learn more about: Experimenting with different types of content to see what people want Getting to know your audience Helping prospects through long-f...
Chris Carpentier, Product Marketing Manager at Benchmark
August 25, 2021 19:25 - 37 minutes - 34.1 MBChris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving. Listen to the full episode of the B2B Digitized Podcast to learn more about: Building consensus among team members Delivering content for different stages of the buyer’s journey Ensuring the right CTAs are placed on the right web pages Getting...
Sam Capra, VP of Sales at flexEngage
August 04, 2021 17:04 - 42 minutes - 39 MBSam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level. Listen to the full episode of the B2B Digitized Podcast to learn more about: Contacting people on cell phones vs. landline Getting back to basics and mixing things up Hir...
Sam Mallikarjunan, CEO at OneScreen.ai
July 21, 2021 19:01 - 28 minutes - 26.3 MBSam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com. On his L...
Cynthia Terpstra, Head of Marketing at ReadyWorks
July 07, 2021 22:22 - 45 minutes - 41.3 MBCynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist. Listen to the full episode of the B2B Digitized Podcast to lear...
Rebecca Corliss, VP Marketing at VergeSense
June 23, 2021 22:20 - 35 minutes - 32.4 MBRebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks. Listen to the full episode of the B2B Digitized Podcast to learn mor...
Douglas Burdett, Host at The Marketing Book Podcast
June 09, 2021 19:18 - 1 hour - 59.4 MBIn this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing. Through his podcast, Douglas Burdett interviews authors to give practical marketing insights, tips, and tactics to help people become smarter, more successful marketers. Douglas is a marketing agency principal, former artillery of...
Angela Hicks, Director of Education and Training at TapClicks
May 26, 2021 20:17 - 27 minutes - 25.4 MBIn this episode of the B2B Digitized Podcast, you’ll be introduced to Angela Hicks, Director of Education and Training at TapClicks. Angela will share her thoughts on using education to build a technology company.
Kyle Jepson, Senior Inbound Sales Professor at HubSpot
May 12, 2021 20:09 - 36 minutes - 33.6 MBIn this episode of the B2B Digitized Podcast, you'll be introduced to Kyle Jepson, Senior Inbound Sales Professor at HubSpot based in Boston. Kyle will share his thoughts on B2B and inbound marketing, specifically focusing on how marketing and sales can work together more closely.
B2B Digitized Podcast | Trailer Episode
March 11, 2021 02:53 - 3 minutes - 3.12 MBAn introduction to the B2B Digitized Podcast from the host Joshua Feinberg. Learn why the podcast is being created, who it's for, and what you'll learn.