Rebecca Corliss, VP Marketing at VergeSense

B2B Digitized Podcast

English - June 23, 2021 22:20 - 35 minutes - 32.4 MB
Business Technology b2b digital transformation technology differentiate build trust competitive positioning sales revenue marketing customer success Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Douglas Burdett, Host at The Marketing Book Podcast

Next Episode: Cynthia Terpstra, Head of Marketing at ReadyWorks

Rebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building marketing teams from scratch
Finding empathy with your buyer in a B2B context
Hiring the best of the best, most ambitious people for your marketing team
Starting client relationships by answering questions they have
Using data to validate marketing strategies
Why B2B marketing is the fun marketing

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Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.

Now here's your host Joshua Feinberg from SP Home Run.