Cynthia Terpstra, Head of Marketing at ReadyWorks

B2B Digitized Podcast

English - July 07, 2021 22:22 - 45 minutes - 41.3 MB
Business Technology b2b digital transformation technology differentiate build trust competitive positioning sales revenue marketing customer success Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Rebecca Corliss, VP Marketing at VergeSense

Next Episode: Sam Mallikarjunan, CEO at OneScreen.ai

Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Filling gaps with freelancers and agencies to leverage expertiseGetting your content discovered by prospectsGrabbing opportunities to take a fresh approach to marketingLearning from outside your industry to spark creativityPrioritizing content based on conversations with customersUnderstanding your customers and understanding their needs