All Social Y'all Podcast
34 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 7 ratingsA podcast that will help you achieve excellence at serving your customers on social media; while putting the customer at the center of your brand experience!
Our guests give you the secrets to creating a modern social media experience that supports your business goals, furthers your growth, while remaining authentic to your brand.
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Episodes
My Family Got Covid 19 Corona Virus & Covid Relevant Social Ideas
August 21, 2020 14:38 - 44 minutes - 40.6 MBI tell my personal story experiencing my family (immediate - who I live with) getting Covid 19. I also share examples of brands that are sharing content on social media relevant to Corona Virus!
Will Microsoft Buy TikTok and What does it Mean to You as a Consumer
August 06, 2020 18:12 - 15 minutes - 35.5 MBRegarding concerns and US users use of TikTok, There is a value based belief system in the US that social media is an avenue for free speech (it’s not just the US either). The President and the White House Administration is contemplating banning TikTok from American users due to national security risks and collection by the Chinese Gov’t of United State users personal data, as explained in my previous episodes. I will be breaking this down much further in this episode. I will help you ...
Integrating Humor into Your Social Media, Video & Advertising Strategy
July 22, 2020 16:00 - 19 minutes - 45 MBCarey (00:07): Hello, and welcome to Carey Sperry, All Social Ya'll podcast. I'm your host, Carey Sperry and All Social Y'all. We discuss how to employ social, to become truly customer centric. We identify how social is a fuel for business growth. And we talk with some of the best and brightest business leaders, entrepreneurs, and digital marketers, our guests, Sarah inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they are on soci...
Episode 30.2 TikTok News Developments
July 15, 2020 19:58 - 19 minutes - 44 MBIn this episode 30.2, 😉 I’m going to elaborate on what is going on with access to the TikTok application or platform and make sure you are aware of the knowledge that we have access to understanding so that you can decide for yourself whether to use TikTok today/for now, or not until more information comes out and I am also going to talk about what other apps are getting more downloads since this news came out and what’s happening there so you can think through what it means to you and your ...
TikTok for Business - Steps & Platform Nuances
July 07, 2020 16:47 - 28 minutes - 64.8 MBHello, and welcome to Carey Sperry, all social Y'all podcast. I'm your host, Carey Sperry. On All Social Y'all, we discuss how to employ social, to become truly customer centric. We identify how social is a fuel for business growth. And we talk with some of the best and brightest business leaders, entrepreneurs, and digital marketers, our guests share inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they are on social platforms. I ...
TikTok & Alternative Social for Business? How an Investing & Personal Finance for Millennials Company is Serving Audiences on Social Media
June 24, 2020 03:36 - 26 minutes - 60.9 MBHi everybody. Thank you so much for being here today. I am so excited to introduce you to the owner of The College Investor. His name is Robert Farrington. He's with us today. Robert, you want to say hello? Robert Hey Carey and Everyone, thanks so much for having me. I'm excited to be here. Cool. And you're, you're out in sunny, Southern California. I'm here in Atlanta. So, um, it's nice place to be during this time of year, especially. No, it's great. I I'm blessed to be able to b...
Episode 28: 6 Facts, Industry Trends & Predictions to Help Inform whether your business should start a podcast
June 18, 2020 19:55 - 23 minutes - 54.9 MBEpisode 28: 6 Facts, Industry Trends & Predictions to Help Inform whether your business should start a podcast The simple concept of the ability to stream content like talk radio on demand on any device over the internet is gaining mass market appeal or what’s also referred to as “Mainstream”. The podcast industry is becoming more mature and inevitably is seen to take over radio since 90 to 100 million Americans listen to a podcast every month. Podcast shows are being made into televisi...
Episode 27 – Hiring a Drone Pilot – 9 Basic but not so Basic Things You Need to Know to Save You from Potential Big Business Mistakes
June 03, 2020 09:27 - 23 minutes - 54.4 MBHi Everyone, Welcome to Episode 27 – Hiring a Drone Pilot – 9 Basic but not so Basic Things You Need to Know to Save You from Potential Big Business Mistakes This is a continuation of a series (previously episodes 15 & 24) on the many many opportunities with drone videography ad photography with Drones that can be shared on social media, while I share with you my journey to earn my FAA Part 107 Remote Pilot License. I’m still in study and learning phases! I’ve competed 25 modules so fa...
Episode 26 How to Incorporate Humor in Your Video Content Strategy and What Humor is Making People Feel and Do in 2020
May 21, 2020 09:00 - 20 minutes - 47.4 MBWelcome to Episode 26 How to Incorporate Humor in Your Video Content Strategy and What Humor is Making People Feel and Do in 2020 Open with a played joke from TikTok @careysperry That is a wildly viral and trending audio on TikTok’s social Media right now of people who put dogs around their dining room tables. Laughter is a universal language and although there are cultural Emotional connection with humor. Humor is everywhere today because there is fear everywhere too and laughter bin...
EPISODE 25: How One Restaurant Sold Out in 3 Hours Online, using Social Media & Digital Strategy & What Hospitality Brands Need to do to Win in the Next Digital Age
May 13, 2020 00:47 - 31 minutes - 72.1 MBWelcome to episode 25 – How 1 Restaurant sold out in 3 hours online using social media and a committed digital strategy; What hospitality brands need to do to win in this digital environment. You’ll hear me interview bbq restaurant owner, Shawn Walchef of Cali Comfort Barbeque. Shawn emphasizes how important it is to have your leadership and employees engaged and contributing to your brand’s social media conversations, We highlight text messaging as the “next” effective way to delight...
EPISODE 24: Use Cases & The Current Opportunities & Realities of DRONES and Drone video footage
May 07, 2020 21:07 - 24 minutes - 55.9 MBUse Cases & The Current Opportunities & Realities of DRONES and Drone video footage Today we are DIGGING IN further to the state and opportunity of DRONES. As I explained in Ep 15 the Drone market is growing to 129.23 billion by 2025, according to a new report by Grand View Research, Inc. The Drone market is growing on an extremely HUGE projectory! The FAA reports that there are guess how many registered drones in the US? 1.6 Million, 442,000 of which are used for Commercial. Many ...
EPISODE 23 PART II How Business will Change After Covid19 Coronavirus
April 29, 2020 14:06 - 30 minutes - 69.3 MBThis is Part 2 of a 2 part series recorded in a live radio show called El Sassa, about How Businesses Will Change after Covid 19 Coronavirus. Radio and podcast host Sassa and I discuss the current impacts of Coronavirus in our business communities, the government loans and what business owners are facing waiting for that….how services like Uber and Lyft or hair and nail salons might transform. Very importantly, how to decide what to do next in your business – such as how to decide – what b...
EPISODE 22 How Businesses Will Change After Covid 19 Coronavirus with El Sassa Radio and Podcast Host Sassa
April 27, 2020 20:48 - 33 minutes - 76.6 MBHi Everyone! I hope you and your families are well. You’re listening to the All Social Y’all Podcast Episode 22 and this is Part 1 of a 2 part series recorded in a live radio show called El Sassa, about How Businesses Will Change after Covid 19 Coronavirus. Radio and podcast host Sassa and I discuss the current impacts of Coronavirus in our business communities, the emotional perspectives – like overwhelm and dealing with every day being ‘just weird’ in some ways, how the food industry is...
Episode 21 Coach & Athlete Training & Workout Ideas in a Digital Virtual COVID19 Quarantine
April 22, 2020 08:38 - 39 minutes - 91 MBThis is episode 21 Coach & Athlete Training & Workout Ideas in a Digital Virtual COVID19 Quarantine. It was so timely because I had noticed the challenges athletes and coaches were going through having to translate the in person experience to digital and virtual. Coincidentally or by God’s Will, I was invited to be a guest on this podcast, SportsLifeTalk with 4 incredible hosts out of Austin TX. So for middle school, high school and college level athletes transitioning their workouts to ...
EPISODE 20 Improve Your Return on Facebook & Instagram Ads Using Data & Artificial Intelligence (AI) with Jerry Abiog
April 15, 2020 08:36 - 24 minutes - 55.7 MBIn this episode dropped today, I interview Jerry Abiog, Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to: Execute data-driven omni-channel campaigns and Monetize their data to find lookalike customers on Facebook & Instagram. . This helps them target the right person with the right product/service, at the right time. . They help empower businesses to become more competitive in a data-driven world with marketing precision. ...
16 Things we are Adjusting to while we Live with Coronavirus Covid 19
April 08, 2020 03:25 - 30 minutes - 70.6 MBWhile this list of 16 things is not all inclusive, it does highlight some of the realities of our business/working life and our personal lives. It’s all more blended than ever if you are still working and if you are not working right now – I am empathetic if you want to be working, but many in the list remains true! More Video! Business people are holding way more video meetings than before Coronavirus! Not only more video meetings but video conversations. Facetime one on ones, or one o...
EPISODE 18: Adjusting to Being an At Home Worker – Tips to being Happy, Comfortable & Productive
April 01, 2020 09:00 - 32 minutes - 75.5 MBHello and welcome to Carey Sperry, All Social Y'all Podcast. I am your host, Carey Sperry. In All Social Y'all Podcast we discuss how to employ social to become truly customer centric. We identify how social is a feel for business growth and we talk with some of the best and brightest business leaders, entrepreneurs and digital marketers. Our guests share inspiring stories and effective tactics to discover, interact and emotionally connect with customers where they are: on social platforms. ...
Corona Virus COVID 19 – Reality versus Uncertainty, What to Expect in Business - Episode 17
March 25, 2020 09:00 - 36 minutes - 83.1 MBCorona Virus COVID 19 – Reality versus Uncertainty, What to Expect in Business - Episode 17 Going to provide you hopefully with some helpful thoughts – not the same ole same ole I didn’t want to skip talking about this subject because our world has drastically changed recently, and it’s forced us to prioritize public health and safety to preserve life in ways we have never experienced and so other things can feel someone secondary. While at the same time we know that we need a thriving ...
Episode 16 - How to Craft a Rolling Social Media / Digital Marketing Internship Program for your Company
March 18, 2020 09:00 - 28 minutes - 66.4 MBHello everyone and welcome to Episode 16 - How to Craft a Rolling Social Media / Digital Marketing Internship Program for your Company. In this episode you’ll hear this amazing guest, Jennifer Osbon! She is a Full-time professor at University of GA leading the Digital Marketing Area of Emphasis in the Terry College of Business and she teaches Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. We discuss the needs on both sides – the ...
Episode 15: Drones – Capturing Fantastic Videography for your Business Customers & Prospects
March 11, 2020 09:00 - 13 minutes - 30.6 MBWelcome to Episode 15: Drones – Capturing Fantastic Videography for your Business Customers & Prospects Today is another solo-cast – just me y’all and we’re going to talk Drones. But I wanted to give you a teaser that NEXT week on ep. 16 I have a professor of social media and dig marketing from UGA – University of Georgia talk about considering and crafting a social media Intern rolling program so don’t miss it. But back to drones…..One of the 2020 Marketing trends is capturing incredi...
EPISODE 14: Seven Considerations to Getting Leads Using Video on LinkedIn in 2020
February 19, 2020 10:22 - 14 minutes - 13.5 MBAs a B2B Marketer, it is very challenging to capture the attention of busy business buyers. Video is not the only way, but it is one of the best ways to catch the attention of buyers while they are on the LinkedIn platform. It is no longer an, “up and coming” trend. It’s here and here to stay! 2020 is the time to get fast organic traffic and when you post organic videos it can really boost your traction and engagement. 1. Some Stats LinkedIn is the #1 Platform for B2B companies to share...
EPISODE 13: Party Planning for Business Events - Tablescapes & Cakes with Mia Salmieri & Susan Gerber
February 12, 2020 10:00 - 24 minutes - 23 MBTablescapes & Cakes! Learn how to bring the theme, decor and food vibe to expand into the room and venue. Mia Salmieri and Susan Gerbie inspire and explain to us how you can make your event memorable, while giving lasting surprise elements to your customers and guests. We encourage you to host events for your business that inspire, engage and give interest to your customers and loved ones. Go Big in 2020 and if you can't go Big, then we encourage you to do something different, unusual, an...
Party Planning for Business Events - Incorporating Social Media to Connect with Your Audience & Attendees with Susan Gerber & Mia Salmieri
February 05, 2020 19:22 - 31 minutes - 43.6 MBThis is the first episode of a short series about making memorable, unique events and party planning that take your customer experience to the next level this year! Mia Salmieri and Susan Gerber share cool ideas, and break down how to approach and plan your events. No matter what your budget, we challenge you to do something different and amazing this year for either your customers, your employees, your prospects or your family and friends who support you and your business. Of course, how...
EPISODE 11 Micro-Influencers Part II (2) Insights & Social Brand Ideas
January 29, 2020 10:00 - 20 minutes - 28.1 MBThis is a continuation of my interview with Ronan O'Connor who is @yogagolfdad on Instagram, a micro-influencer. Episode 10, I interviewed him and helped you guys get to know who he is, about how he became a micro-influencer, what a micro-influencer even is and kind of laid the groundwork. In this continuation of that conversation, we get more into how he uses personality and makes it relatable to his followers using humor and the fit between himself as a micro-influencer and the brands that...
Micro Influencers, How it Works, The Opportunities for Brands in 2020 with Ronan O'Connor @yogagolfdad
January 22, 2020 16:48 - 26 minutes - 36.8 MBLast week, I did a short 10 minute episode on the current landscape of the influencer world and how it has recently evolved into a new marketing channel. In this episode, I interview micro influencer, Ronan O'Connor. He shares with us his passions, which are yoga, golf, and being a dad. And how his journey growing his following too close to 20,000 on Instagram by sharing all of these passions in a fun, entertaining way. He also talks about how he works with brands who ask him to share their ...
Influencer Marketing – The Emergence of it’s own Marketing Channel & How can Micro-Influencers & Nano Influencers can Help Grow your Brand
January 14, 2020 14:38 - 10 minutes - 15 MBEpisode 9: Influencer Marketing – The Emergence of it’s own Marketing Channel & How can Micro-Influencers & Nano Influencers can Help Grow your Brand with me – your host Carey Sperry Data is showing that Influencer Marketing is gaining sig more spend from marketing budgets. I was shocked to read that Estee Lauder recently announced that they plan to allocate 75% of their entire marketing budget to influencer marketing in 2020. Some of them are big names such as Kendall Jenner and other...
Book Authors The Book is Written Now What? Biggest Mistakes Authors Make being Invisible on Social - Episode 8 with Danielle Brown
January 08, 2020 10:00 - 23 minutes - 33 MBCarey Sperry: Hello and welcome to Carey Sperry, All Social Y'all Podcast. I'm your host Carey Sperry. On All Social Y'all we discuss how to employ social to become truly customer centric. We identify how social is a fuel for business growth and we talk with some of the best and brightest business leaders, entrepreneurs and digital marketers, our guests share inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they a...
Leveraging LinkedIn to Build Relationships & Recruit Top Talent in 2019 & 2020 with Tammy Riley EPISODE 7
December 18, 2019 10:00 - 34 minutes - 47.1 MBIn this episode with Tammy Riley of ACCI talking about building relationships on LinkedIn, she really helps us approach job candidates differently and in a way that is proven to work. Using current data as a backdrop, surveys of small and midsize US companies show that owners report that recruiting remains one of the top three challenges of the multitude of business challenges that owners face. According to a 2019 survey, by CNBC and SurveyMonkey, 52% of small business owners claim it's hard...
How a Blog, Search / SEO, and Pinterest together can grow a massive tribe with Bita Arabian EPISODE 6
December 11, 2019 10:02 - 27 minutes - 38.6 MBIn this episode with Bita Arabian, How a Blog, Search/SEO and Pinterest together can grow a massive tribe, Bita shares how her blog and social media audience began small, as do most all blogs and social media followings. As a family health and nutrition coach, she began by wanting to create written and picturesque content for her clients, as well as interested family and friends. She named her blog Oven Hug. After some time, she became inspired by hearing other food bloggers on podcasts, whe...
1 Generation to the next in a family business & Including customers in Charitable Events with Trish Perillo Inguagiato, Social Media
December 04, 2019 10:00 - 27 minutes - 38 MBCarey Sperry: Hello and welcome to Carey Sperry, All Social Y'all podcast. I'm your host, Carey Sperry. On All Social Y'all, we discuss how to employ social to become truly customer-centric. We identify how social is a feel for business growth and we talk with some of the best and brightest business leaders, entrepreneurs and digital marketers. Our guests share inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they...
Younger Generations & What they Want & Expect on Social Media with Heather Cox of Aglow Presets EPISODE 4
November 21, 2019 15:55 - 25 minutes - 35.6 MBCarey: In this interview with Heather Cox, we talk about what the younger generations want and expect from brands on social media. I always enjoy speaking with Heather about her business because she's super passionate about her work, and sharing her art of photograph editing. Two of the biggest take aways I had from our conversation are first, the importance of aesthetic, and what a thoughtful aesthetic can do to catch the attention, just what we're all trying to do, engage people, and excit...
How to Get Ahead of the Game Posting Daily Content with WHITNEY Stovall EPISODE 3
November 21, 2019 15:46 - 28 minutes - 39.5 MBWhat we set out to help you with in this episode, is to eliminate the feeling of feeling behind the eight ball with your posts. Business owners have enough going on and feeling frazzled over what to post and when to post. It really sucks. She helps us know where to start, how to make your organic content serve your set goals, and how to make your organic content speak to who your customer is, so that when they see and read your posts, they feel like, "Yeah, that's me," and they want to see m...
How to Leverage Social Media Paid Ads in 2020 & Beyond with PHIL GRAHAM EPISODE 2
November 21, 2019 15:41 - 28 minutes - 38.8 MBCarey Sperry: In this episode I speak with my good friend and business strategic Alliance firm partner Phil Graham, about how to leverage social media paid ads into 2020 and beyond. There are so many golden nuggets Phil gives us here, but a couple key takeaways I think you'll find helpful and interesting is how important it is to keep in mind the intent of the prospect of customer, and intent differs by platform. Many people have a different expectation of the experience an...
Conveying Authenticity Episode 1 With Josh Axelberd of Displayit
November 21, 2019 15:25 - 24 minutes - 34.5 MBIn this interview with Displayit owner, Josh Axelberd, we cover what authenticity means in social media and how authenticity should be considered in a social media strategy. A couple of things I really took away from our discussion is first – taking a look an honest look at your company and the culture and asking whether it is aligned to your mission. Only then can your brand pillars be reflected in your continual content communication with your customer. Another thing Josh explains is ho...