Conveying Authenticity Episode 1 With Josh Axelberd of Displayit

In this interview with Displayit owner, Josh Axelberd, we cover what authenticity means in social media and how authenticity should be considered in a social media strategy.

A couple of things I really took away from our discussion is first – taking a look an honest look at your company and the culture and asking whether it is aligned to your mission. Only then can your brand pillars be reflected in your continual content communication with your customer.  Another thing Josh explains is how TIME plays into the role of content and how authenticity over time (being weeks, months and even years) involves unveiling a full range view of your company practices, traditions, personality, values and unique qualities.