Agency Highway
292 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 13 ratingsAgency Highway is a podcast for digital agencies who want to grow, earn more and work less.
Episodes are a mix of quick wins, interviews with people who are doing amazing things, tools, tips and resources that will help you grow your agency and build the life that you want.
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Episodes
146 – 6 stages to scaling your agency with Jason Swenk
March 22, 2022 21:00 - 38 minutes - 30.9 MBJason Swenk has coached 1000s of agencies through their journey. It’s not always clear what you need to do to get to the next level. Jason has mapped out the digital agency growth lifecycle into a 6-stage, mountain-themed journey. In this episode, you’ll learn how to work out what stage you’re at and what you ... Read more
146 - 6 stages to scaling your agency with Jason Swenk
March 22, 2022 00:00 - 38 minutes - 30.9 MBJason Swenk has coached 1000s of agencies through their journey. It’s not always clear what you need to do to get to the next level. Jason has mapped out the digital agency growth lifecycle into a 6-stage, mountain-themed journey. In this episode, you’ll learn how to work out what stage you’re at and what you […]
145 – Building your referral engine with Gabrielle Chipeur
November 02, 2021 21:00 - 40 minutes - 32.5 MBGabrielle Chipeur from the Well Paid Creative has a cool system for generating more referrals from clients. You’ll learn how to build your referrals, get better clients and make the most out of the ones you already have. Resources mentioned in the episode Well Paid Creative Website – tons of free stuff and resources there ... Read more
145 - Building your referral engine with Gabrielle Chipeur
November 02, 2021 00:00 - 40 minutes - 32.5 MBGabrielle Chipeur from the Well Paid Creative has a cool system for generating more referrals from clients. You’ll learn how to build your referrals, get better clients and make the most out of the ones you already have. Resources mentioned in the episode Well Paid Creative Website - tons of free stuff and resources there […]
144 – Creating amazing experiences for your clients with Taylor McMaster
October 26, 2021 21:00 - 36 minutes - 29.4 MBWant to create amazing experiences for your clients? Taylor McMaster from Dot and Company is here to share how you can do just that. You’ll learn what kind of things you can do to delight your clients, how to turn that into a process and how to hire amazing account managers. Resources mentioned in the ... Read more
144 - Creating amazing experiences for your clients with Taylor McMaster
October 26, 2021 00:00 - 36 minutes - 29.4 MBWant to create amazing experiences for your clients? Taylor McMaster from Dot and Company is here to share how you can do just that. You’ll learn what kind of things you can do to delight your clients, how to turn that into a process and how to hire amazing account managers. Resources mentioned in the […]
143 – How to make LinkedIn work for you with Nicole Osborne
October 21, 2021 13:50 - 51 minutes - 41.4 MBIf LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients. In this interview you’ll learn how to create your personal brand, what you should include on your profile and how to build your network ... Read more
143 - How to make LinkedIn work for you with Nicole Osborne
October 21, 2021 00:00 - 51 minutes - 41.4 MBIf LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients. In this interview you’ll learn how to create your personal brand, what you should include on your profile and how to build your network […]
142 – Delegating and preparing for exit with Kenny Schumacher
October 12, 2021 21:00 - 36 minutes - 29.5 MBKenny Schumacher has built and sold multiple productized services. In this interview you’ll learn what roles he delegated first, and how he was eventually able to remove himself from the business. Resources mentioned in the episode Closin Connect with Kenny LinkedIn Twitter Instagram About Kenny I graduated college in 2016 with finance and accounting degrees. ... Read more
142 - Delegating and preparing for exit with Kenny Schumacher
October 12, 2021 00:00 - 36 minutes - 29.5 MBKenny Schumacher has built and sold multiple productized services. In this interview you’ll learn what roles he delegated first, and how he was eventually able to remove himself from the business. Resources mentioned in the episode Closin Connect with Kenny LinkedIn Twitter Instagram About Kenny I graduated college in 2016 with finance and accounting degrees. […]
141 – Growing your business with Twitter with Samar Owais
October 05, 2021 23:25 - 51 minutes - 41.4 MBSamar Owais has chosen to stay small instead of growing an agency. For some people, the idea of running an agency just isn’t for them – and that’s OK. In this episode, you’ll learn how Samar has grown her business, how to network with Twitter, and what she is doing to scale. We cover: Niching ... Read more
141 - Growing your business with Twitter with Samar Owais
October 05, 2021 00:00 - 51 minutes - 41.4 MBSamar Owais has chosen to stay small instead of growing an agency. For some people, the idea of running an agency just isn’t for them - and that’s OK. In this episode, you’ll learn how Samar has grown her business, how to network with Twitter, and what she is doing to scale. We cover: Niching […]
140 – Are you committing conversion crimes with Quinn Zeda
September 28, 2021 21:00 - 47 minutes - 38.5 MBUser testing can dramatically increase your website conversions. It’s also a service that you could roll into your higher tier website maintenance plans. Quinn Zeda from Conversion Crimes joins the show for an amazing, insightful conversation on user testing. Learn how to run tests, how to recruit testers, how to interpret the results and more. ... Read more
140 - Are you committing conversion crimes with Quinn Zeda
September 28, 2021 00:00 - 47 minutes - 38.5 MBUser testing can dramatically increase your website conversions. It’s also a service that you could roll into your higher tier website maintenance plans. Quinn Zeda from Conversion Crimes joins the show for an amazing, insightful conversation on user testing. Learn how to run tests, how to recruit testers, how to interpret the results and more. […]
139 – Planning websites the right way with Jo Minney
August 31, 2021 21:00 - 1 hour - 49.4 MBThis episode was going to be called “WTF is Information Architecture,” but that would have probably made you tune out. I asked my friend Jo Minney to come on the show to answer exactly that question. She has an amazing process for planning websites that I found extremely interesting. It’s a professional way to plan ... Read more
139 - Planning websites the right way with Jo Minney
August 31, 2021 00:00 - 1 hour - 49.4 MBThis episode was going to be called “WTF is Information Architecture,” but that would have probably made you tune out. I asked my friend Jo Minney to come on the show to answer exactly that question. She has an amazing process for planning websites that I found extremely interesting. It’s a professional way to plan […]
138 – Hiring amazing VAs with Andy Cabasso
August 24, 2021 21:00 - 54 minutes - 44.3 MBDo you dread hiring people? It can be such a time consuming process. But in this episode, you’ll learn how to create a simple, semi-automated process that helps you find the best candidates fast. Andy Cabasso from Postaga shares his process – the strategy, places to look for candidates, and tools to use. Resources mentioned ... Read more
138 - Hiring amazing VAs with Andy Cabasso
August 24, 2021 00:00 - 54 minutes - 44.3 MBDo you dread hiring people? It can be such a time consuming process. But in this episode, you’ll learn how to create a simple, semi-automated process that helps you find the best candidates fast. Andy Cabasso from Postaga shares his process - the strategy, places to look for candidates, and tools to use. Resources mentioned […]
137 – What clients look for in an agency with Foti Panagio
August 17, 2021 21:00 - 42 minutes - 34.6 MBWhat do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he’s had working with agencies. You’ll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This ... Read more
137 - What clients look for in an agency with Foti Panagio
August 17, 2021 00:00 - 42 minutes - 34.6 MBWhat do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he’s had working with agencies. You’ll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This […]
136 – Automation for agencies with Olivia Look
July 13, 2021 21:00 - 54 minutes - 43.6 MBAutomation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Resources mentioned in the episode Jimmy’s automated client onboarding video Notion Coda Connect with ... Read more
136 - Automation for agencies with Olivia Look
July 13, 2021 00:00 - 54 minutes - 43.6 MBAutomation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Resources mentioned in the episode Jimmy’s automated client onboarding video Notion Coda Connect with […]
135 – Using creative briefs to work effectively with Leticia Rita
July 06, 2021 21:00 - 40 minutes - 32.7 MBTo avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in ... Read more
135 - Using creative briefs to work effectively with Leticia Rita
July 06, 2021 00:00 - 40 minutes - 32.7 MBTo avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in […]
134 – Growing your agency through tech partnerships with Alex Glenn
June 23, 2021 02:00 - 45 minutes - 36.3 MBDo you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO. ... Read more
134 - Growing your agency through tech partnerships with Alex Glenn
June 23, 2021 00:00 - 45 minutes - 36.3 MBDo you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO. […]
133 – Productizing outside the box with Kris Croucher
June 15, 2021 23:00 - 48 minutes - 39.1 MBKris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more. Resources ... Read more
133 - Productizing outside the box with Kris Croucher
June 15, 2021 00:00 - 48 minutes - 39.1 MBKris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more. Resources […]
132 – Increasing your conversions with Kurt Philip
June 08, 2021 21:00 - 58 minutes - 46.7 MBIn this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website – Convertica Connect with Kurt LinkedIn ... Read more
132 - Increasing your conversions with Kurt Philip
June 08, 2021 00:00 - 58 minutes - 46.7 MBIn this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website - Convertica Connect with Kurt LinkedIn […]
131 – Creating a spin-off productized service with Chris Willow
June 01, 2021 23:00 - 39 minutes - 32.1 MBIf you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes. Connect with Chris Twitter Facebook YouTube About Chris I'm the ... Read more
131 - Creating a spin-off productized service with Chris Willow
June 01, 2021 00:00 - 39 minutes - 32.1 MBIf you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes. Connect with Chris Twitter Facebook YouTube About Chris I'm the […]
130 – Retaining clients through technology with Shaun Clark
May 25, 2021 21:00 - 34 minutes - 27.6 MBShaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to ... Read more
130 - Retaining clients through technology with Shaun Clark
May 25, 2021 00:00 - 34 minutes - 27.6 MBShaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to […]
129 – Agency differentiation and CRO as a service with Peep Laja
April 15, 2021 02:45 - 55 minutes - 127 MBPeep Laja from CXL joins the show to tackle two awesome topics. First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview. Second, if you’ve thought about offering, or ... Read more
129 - Agency differentiation and CRO as a service with Peep Laja
April 15, 2021 00:00 - 55 minutes - 127 MBPeep Laja from CXL joins the show to tackle two awesome topics. First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview. Second, if you’ve thought about offering, or […]
128 – How to get clients through YouTube with Rob ORourke
February 09, 2021 21:00 - 48 minutes - 38.8 MBA YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use. Resources mentioned in the episode Fox Web School YouTube Brian Dean on ... Read more
128 - How to get clients through YouTube with Rob ORourke
February 09, 2021 00:00 - 48 minutes - 38.8 MBA YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use. Resources mentioned in the episode Fox Web School YouTube Brian Dean on […]
127 – How to hire amazing people with Anna Shcherbyna
February 02, 2021 21:00 - 42 minutes - 34.1 MBThis is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees. The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them. Resources mentioned ... Read more
127 - How to hire amazing people with Anna Shcherbyna
February 02, 2021 00:00 - 42 minutes - 34.1 MBThis is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees. The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them. Resources mentioned […]
126 – Embracing imposter syndrome and fear with Freshbooks co-founder Mike McDerment
December 22, 2020 21:00 - 35 minutes - 29 MBIf you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular. In this episode you’ll learn how to put a positive spin on imposter syndrome to grow ... Read more
126 - Embracing imposter syndrome and fear with Freshbooks co-founder Mike McDerment
December 22, 2020 00:00 - 35 minutes - 29 MBIf you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular. In this episode you’ll learn how to put a positive spin on imposter syndrome to grow […]
125 – Create and automate a reviews service with Garrett Sussman
December 17, 2020 07:00 - 36 minutes - 29.2 MBIf you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a ... Read more
125 - Create and automate a reviews service with Garrett Sussman
December 17, 2020 00:00 - 36 minutes - 29.2 MBIf you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]
124 – Better social campaigns for your clients with Tim Hill
December 08, 2020 21:00 - 44 minutes - 36.2 MBIf you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns. You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients. Resources mentioned in ... Read more
124 - Better social campaigns for your clients with Tim Hill
December 08, 2020 00:00 - 44 minutes - 36.2 MBIf you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns. You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients. Resources mentioned in […]
123 – Growing your agency with a virtual summit with Krista Miller
December 01, 2020 21:10 - 45 minutes - 36.4 MBA virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees. Krista Miller has been helping people run profitable virtual summits ... Read more
123 - Growing your agency with a virtual summit with Krista Miller
December 01, 2020 00:00 - 45 minutes - 36.4 MBA virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees. Krista Miller has been helping people run profitable virtual summits […]
122 – Scalable link generation for clients with Andy Cabasso
November 24, 2020 21:00 - 40 minutes - 32.9 MBAndy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen. Resources mentioned in the episode Postaga blog ... Read more
122 - Scalable link generation for clients with Andy Cabasso
November 24, 2020 00:00 - 40 minutes - 32.9 MBAndy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen. Resources mentioned in the episode Postaga blog […]