Addicted to M.R.R.
23 episodes - English - Latest episode: about 3 years ago -A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com
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Episodes
S02E09 Turning a Betfair Membership into 50k MRR with Ryan Carruthers
May 11, 2021 11:00 - 53 minutes - 37.1 MBMembership sites and group coaching can radically change the trajectory of almost any business. They are digital, scalable, and have amazing margins. In this episode, Ryan Carruthers discusses how he made all the rookie mistakes (like mailing his customers as BCC instead of a proper email list). I hope you enjoy this insightful discussion, where Ryan breaks down his entire funnel including premium up-sells and reduced down-sells to turn cancellations into continued subscription revenue. B...
S02E10 Turning a Betfair Membership into 50k MRR with Ryan Carruthers
May 11, 2021 11:00 - 53 minutes - 37.1 MBMembership sites and group coaching can radically change the trajectory of almost any business. They are digital, scalable, and have amazing margins. In this episode, Ryan Carruthers discusses how he made all the rookie mistakes (like mailing his customers as BCC instead of a proper email list). I hope you enjoy this insightful discussion, where Ryan breaks down his entire funnel including premium up-sells and reduced down-sells to turn cancellations into continued subscription revenue. B...
S02E09 Sales Training: From Cold Calling to Closing The Sale with John "Sales Samurai" Molyneux
May 04, 2021 11:00 - 48 minutes - 33.1 MBMany people fear public speaking more than death itself. So the very thought of picking up the phone and calling your otherwise ideal prospects and asking them to buy makes most people's palms sweaty. But could the success of your company be depending on it? This week I interview John Molyneux, author of "Sales Samurai" who breaks down how to find your ideal prospects, get the decision-maker on the phone, and ultimately close the deal. I guarantee by the end of this episode you will have...
S02E08 - "Building an Agency Subscription with 100% Customer Satisfaction" with J.C. Granger
April 27, 2021 11:00 - 1 hour - 44.2 MBJ.C. was tired of the massive surges and complete fall off in his agency revenue, so he found a way to switch from big products to a normalized subscription. We discuss how be pivoted from one-time big-ticket tasks for clients, into a subscription model that has led to 100% of customer reviews being 5-stars even 10+ years later. Plus, we talk about how to hire quality people as well how important it is to disqualify your prospects in your marketing pipeline. How telling people NO instead o...
S02E07 - "From Drug Abuse & Prison To Successful Founder & Investor" with Dan Martell
April 20, 2021 11:00 - 53 minutes - 36.8 MBFrom drug abuse and prison to successful founder and now running one of the largest and most successful SaaS mastermind groups that helps software businesses rapidly scale. Dan Martell overcame ADHD, foster care, group homes, and two trips to jail to find a very unusual path to success. After 11 months of rebab and redemption, finding a programming book and a 486 computer ignited his love for technology and all the possibilities that come with that. Learn more about Dan’s leading SaaS mas...
S02E06 - "How a Magician and a Mind Reader turned into SaaS founders" with Rob & Kennedy
April 13, 2021 11:00 - 1 hour - 44.1 MBA magician and a mind reader walk into a conference. Sounds like the start of a joke, but it’s how two gents from the UK met 20 years ago and would ultimately lead to a successful SaaS company and marketing training business. Tune in to learn how they made the jump from entertainers to successful product creators, and how when the SaaS almost fell apart, they turned to building a vibrant marketing community to generate immediate cash and save the business. Plus, you’ll get some really act...
S02E05 - "From 'Tiny Little Product' Burnout, To Successful SaaS" with Walt Bayliss of AgencyBud
April 06, 2021 11:00 - 55 minutes - 37.9 MBWalt Bayliss is a serial entrepreneur who got tired of the endless launch treadmill of “tiny little products” which were leading to burnout and massive swings in cash flow. His solution was to launch a suite of tools that really help Agencies deliver amazing value to their customers and clients. Walt also opens up about a deeply personal time where he didn’t know what was next in his business and contemplated ending it all. Learn what he did to turn his outlook around, and why he’s thankful...
S02E04 - "Adding MRR to an Agency while growing a family" with Annelise Worn
March 30, 2021 11:00 - 42 minutes - 29.3 MBAnnelise Worn runs an Agency and mentorship program around Facebook marketing. Bringing MRR into her Agency to smooth out the ups and downs that happen to almost every agency out there. We cover how she runs her mentorship programs, pricing and what that enables in her business moving forward. We also talk about how the stresses of being an entrepreneur compare and compound to the stress of being a new parent and having to decide what’s best not only for your business, but for your family a...
S02E03 - "The boom, bust and rebirth of 'OG' WordPress memberships" with Tracy Childers of WishList Member
March 23, 2021 11:00 - 57 minutes - 39.2 MBTracy Childers runs what is arguably one of the largest and best-known membership plugins for WordPress called WishList Member. After starting the business with business partner Stu McClaren, the tool quickly rose to prominence. But, a few years ago the two parted ways on great terms. Stu was just ready for a new challenge, leaving Tracy to continue on in the business. As WordPress has evolved both as a product, and the marketplace has changed over time, Tracy found out (just like we did) t...
S02E02 - "Building an 8-figure business with NO marketing" with Wil Schroter of Startups.com
March 16, 2021 11:00 - 56 minutes - 39.1 MBWil Schroter founded Startups.com (and acquired other platforms like Clarity.fm, LaunchRock and Fundable) out of a love for entrepreneurs and startup culture. We discuss how Wil built an 8-figure business with "no marketing", and what aspects of his businesses he's struggled with the most. Plus, you'll learn how you can still have a great business even when you have a high churn rate by design. I highly encourage you to check out Startups.com, and the suite of apps they run. Plus if you de...
S02E01 - "How a podcast turned into a 7-figure business" with Andrew Warner of Mixergy
March 09, 2021 12:00 - 54 minutes - 37.2 MBAndrew Warner is one of the longest-running business podcasts out there. I started following him in 2010, but wanted to catch up to him about the evolution of his show building a subscription membership business and selling ad-space. We cover his interest in chatbots, how doing more than one thing can destroy your focus and how running has been a life-altering experience for him. Plus, we talk about how his running passion turned into running a marathon on every continent in the world! I h...
S01E10 - "Turning a podcast into a paid newsletter that's easy to run" with Matt Wolfe & Joe Fier of Hustle & Flowchart
April 21, 2020 11:00 - 59 minutes - 41.1 MBThe 1-2 punch of Matt Wolfe and Joe Fier run a popular business podcast called "Hustle & Flowchart" that they've been building for years. At first, they monetized this audience with a premium physical newsletter that was filled with their best, bespoke content and costs $97 per month. But, they quickly found that while it had a passionate customer base, they were putting the bulk of their time into a newsletter that just wasn't able to get past its growth celiing. So they shut it down and ...
S01E09 - "Pivoting from lifetime price to $97k M.R.R." with Casey Zeman of EasyWebinar
April 14, 2020 11:00 - 51 minutes - 35.4 MBCasey Zeman has been a scrappy and creative entrepreneur for many years now. Starting with an acting career in Hollywood, then realizing he needed more money as quickly as possible to take care of his family - he turned to online marketing. He quickly realized there a greater chance of success in online marketing than acting alone and found that live training through webinars was insanely effective. Just like many other software platforms that exist, EasyWebinar was born out of frustration...
S01E08 - "How the 'Whole Sandwich' generates $2m M.R.R." with Jon Cronstedt of Kajabi
April 07, 2020 11:00 - 52 minutes - 36.1 MBIn a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach. After launching as a membership management only platform, Kajabi pivoted away from a splintered approach and started offering everything: membership, websites/landing pages, email functionality and more. They no longer put resources towards a vibrant ecosystem, and this newfound internal focus has allowed them to scale Kajabi to $2m mo...
S01E07 - "Building and scaling PayKickstart to $1m ARR" with Mark Thompson
March 31, 2020 11:00 - 32 minutes - 22.1 MBMark Thompson, known for years for his ability to create massive launches of lifetime priced software launches pivoted to a premium monthly recurring shopping cart. His team has quickly grown it to $1m ARR in a short period of time. This is more impressive than you'd originally think, given that most of his existing audience were mid-ticket lifetime price, software buyers. Mark shares his story about how they got started with PayKicstart and key levers they've used to grow the business to ...
S01E06 - "From Failing Box Service To Profitable Side Hustle" with Damien Rufus of WakeUpBrew.com
March 24, 2020 11:00 - 37 minutes - 25.9 MBTraditionally a thoroughbred digital marketer and marketing automation agency, Damien went out and acquired a coffee box service from a failing company. Great products don't make for great success. Only great products AND great marketing. Damien shares his story about acquiring the company, sourcing the product and building up the business over time with different pricing models. Check out Damien's coffee company here: https://wakeupbrew.com/ Brought to you by Campaign Refinery.
S01E05 - "How To Build An Affiliate Army & Win In a Saturated Market" with Andy Fletcher of Convertri
March 17, 2020 11:00 - 46 minutes - 31.7 MBNothing kills your conversions quicker than a slow-loading landing page (except, perhaps a snap from Thanos himself). In this episode we interview Andy Fletcher from Convertri, a completely free-form landing page editor that has blistering fast load times. Andy talks through the process in which he and his team used the typical "Internet Marketing" space to successfully launch their product, and leverage an army of affiliates to generate a 7-figure annually recurring monster. Check out And...
S01E04 - "Bootstrapping to 30k MRR via Penny Stock IPO" with Patrick Stiles of Vidalytics
March 10, 2020 11:00 - 52 minutes - 35.8 MBFrom supplements to helping a company IPO as a penny stock, Patrick Stiles has quite an interesting story of how we came to run his video hosting and analytics company designed specifically for marketers. Check out Vidalytics here: https://vidalytics.com/ Brought to you by Campaign Refinery.
S01E03 - "How To Reposition Your SaaS In a Crowded Marketplace" with Aaron Krall of SaaS Growth Hacks
March 03, 2020 15:00 - 52 minutes - 36.2 MBToday we get a treat from Aaron Krall, best known of his Facebook Group called "SaaS Growth Hacks", but also from https://aaronkrall.io/ Aaron works specifically with SaaS-based companies to help them increase trial conversion, reduce churn and improve their lifetime values. In this episode, Aaron opens up about his challenges with mental health, and how he has persevered through some dark times to come out stronger than ever. Check out the popular "SaaS Growth Hacks" group on Facebook. ...
S01E02 - "Building a Lifestyle Business With YouTube & Craigslist" with Jesse Rodriguez of CreditCEO.com
February 25, 2020 15:00 - 42 minutes - 29 MBFor episode 2, I interview Jessie Rodriguez of Credit CEO about his software and consulting bundle that helps his customers repair their credit quickly. Credit repair can be a tricky industry with high churn and challenging marketing restrictions. Tuen in to hear how Jessie manages those challenges in a way that allowed to him to not work very much for the better part of a year while he moved back to Hawaii. Check out Jessie's solution here: https://creditceo.com/ Brought you by Campaign R...
S01E01 - "Using Launches, Podcasts & Freemium To Drive Growth" with Trent Dyrsmid of Flowster.app
February 20, 2020 20:00 - 32 minutes - 22.4 MBIn our premiere episode of Addicted to M.R.R. we talk with Trent Dyrsmid about his innovative SaaS app called Flowster.app , helping business owners systemize and streamline their SOP process. SOP's (standard operating procedures) are great for creating systems and allowing anyone within an organization to complete tasks with a high degree of reliability. Trent shares his marketing and growth strategies, as well as the daily routines that help him deal with the stress and overwhelm of runn...
S01E01 - Trent Dyrsmid of Flowster.app
February 19, 2020 20:00 - 32 minutes - 22.4 MBIn our premiere episode of Addicted to M.R.R. we talk with Trent Dyrsmid about his innovative SaaS app called Flowster.app , helping business owners systemize and streamline their SOP process. SOP's (standard operating procedures) are great for creating systems and allowing anyone within an organization to complete tasks with a high degree of reliability. Trent shares his marketing and growth strategies, as well as the daily routines that help him deal with the stress and overwhelm of runn...
Introduction to Addicted to M.R.R.
February 19, 2020 20:00 - 5 minutes - 3.97 MBA brief introduction to my new show, Addicted to M.R.R., and my background as your host (Travis Ketchum). Outlining what to expect from this show, and what we have on deck for the first 10 episodes of Season 1.