Addicted to M.R.R. artwork

S01E08 - "How the 'Whole Sandwich' generates $2m M.R.R." with Jon Cronstedt of Kajabi

Addicted to M.R.R.

English - April 07, 2020 11:00 - 52 minutes - 36.1 MB
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Previous Episode: S01E07 - "Building and scaling PayKickstart to $1m ARR" with Mark Thompson
Next Episode: S01E09 - "Pivoting from lifetime price to $97k M.R.R." with Casey Zeman of EasyWebinar

In a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach.

After launching as a membership management only platform, Kajabi pivoted away from a splintered approach and started offering everything: membership, websites/landing pages, email functionality and more.

They no longer put resources towards a vibrant ecosystem, and this newfound internal focus has allowed them to scale Kajabi to $2m monthly recurring revenue and beyond.

Follow 'JCron' on Twitter: https://twitter.com/thejcron

Check out what Kajabi has to offer here: https://kajabi.com

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