Addicted to Growth
28 episodes - English - Latest episode: over 3 years ago -Growing your company’s revenue is no longer about generating thousands of leads at the top of the funnel and sales making 100’s of dials per day. Sales, marketing, and all things revenue are evolving fast. Successful companies’ growth now comes from a blend of sales enablement, operations, technology, social, and community building.
The shift has already started, and we're here to help you better understand how to be on the front lines of innovation.
New technologies. New roles. New approaches. New playbooks.
On this podcast, we take a deep look at what's happening around us. We talk with innovators who are driving results for their clients.
It’s more than just sales and marketing.
If you are looking to grow personally and professionally, this show is for you.
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Episodes
What is Management Enablement and Why it Matters with Andy Paul
December 14, 2020 10:00 - 1 hour - 83.3 MBAndy's been in sales for over 25% longer than I've been alive, four decades. His first sales job was selling women’s shoes at JC Penney. In his professional career, he's sold everything from computers to small businesses to complex communications systems that sold for tens of millions of dollars to some of the world’s largest enterprises. He closed hundreds of millions of dollars in products and services before starting his own company. In this episode we discuss: How the remote selling envir...
Chief Evangelists, Customer Experience , and Solving Problems with Ethan Beute
November 15, 2020 23:00 - 1 hour - 87.6 MBTravis and Kevin talk with Ethan Beute, Chief Evangelist at BombBomb about being a good human, the value of evangelism, the value of video more. Episode Highlights: Good Business comes down to being a good human - Be a better person, team member, and better helper to your customers The power of bringing joy to your work and providing value to your customers We’re freer to be ourselves than ever before - COVID has accelerated everyone into each other’s lives and homes Advice for people who a...
Sales Enablement, Learning, and Training with Epris BlakenShip
October 22, 2020 10:30 - 51 minutes - 70.7 MBKevin talks with Sales Enablement Program Manager Epris Blakenship with Monday.com about all things sales enablement. In this episode, you'll hear Kevin and Epris touch on the following topics: How to identify your SME How to prioritize request for Sales enablement All adults learn differently Why sales enablement needs to walk with your sales team Action and Adapt How to create practical applications to take learning to the next level. Pick up the damn phone! The power of asking why.. To...
Pushing Diversity and Uncomfortable Conversations to the Front of the Line with Tracey Santilli and Mercedes Smith
October 22, 2020 10:00 - 35 minutes - 48.5 MBEpisode Summary Travis talks with Tracey Santilli and Mercedes C. Smith, about pushing diversity forward, the power of creating moments to get uncomfortable with your people, organizational growth, and more. Short Bios Tracey Santilli, Chief Growth Officer at Tierney Tracey Santilli is the Chief Growth Officer at Tierney, a full-service marketing communications agency and IPG-owned subsidiary. In this role, Tracey oversees strategic planning for all clients, working to develop clear business ...
A People-First Approach to Marketing (and Life) with Lorena Morales
October 09, 2020 08:00 - 44 minutes - 61 MBTravis and Kevin talk with Go Nimbly VP of Marketing, Lorena Morales about people, personalities, home, immigration, and more
Getting Back Into the Trenches and Tripling Revenue with Reachdesk Co-Founder, Alex Olley
September 29, 2020 10:30 - 47 minutes - 64.9 MBTravis and Kevin talk with the Co-Founder of Reachdesk, Alex Olley, about getting back into the trenches, prospecting, creating a safe environment for your reps, how a pivot led to Reachdesk tripling their revenue, and more. Episode Highlights: A co-Founder who runs the revenue and marketing functions Passionate about genuinely knitting together sales and marketing Most passionate about prospecting and cold calling, creating videos, and writing emails Prospecting with emotions and creating s...
Building a Growth Marketing Team From The Ground Up with Kristina Finseth
September 22, 2020 09:45 - 30 minutes - 42.2 MBEpisode Summary: Kevin talks with Growth Marketing Lead at Interseller, Kristina Finseth about her career path, here unique understanding of marketing and sales, how to build a growth organization from scratch and more. About Kristina Kristina owns growth marketing at Interseller, a platform that helps recruiters engage with talent through contact data identification and personalized email sequencing. Having been in the shoes of a recruiter in startups, enterprises, and agencies - she is genu...
Thoughts from a Rising Product Manager with Phyllis Njoroge
September 22, 2020 09:30 - 1 hour - 99.3 MBTravis talks with Product Manager, Phyllis Njoroge about a few areas of opportunity for LinkedIn’s product team, content creation and distribution, podcasting, voice, and more. About Phyllis Throughout her life, she has been interested in "everything."** When she was a child, she asked if she could go to college forever because her favorite thing to do is learn and improve. In history class, she grew jealous of the Renaissance person because it was the last she heard of someone being allowed ...
Togetherness: Achieving Sales and Marketing Alignment with Jeff Davis
September 02, 2020 15:30 - 52 minutes - 71.7 MBDuring the 20th episode of Addicted to Growth, sales leaders Travis King, and Kevin Mulrane connect with Principal & Founder of JD2 Consulting, Jeff Davis. Listen to learn about Jeff’s story, the biggest misconceptions people have about marketing, how we can create togetherness, and more. Jeff Davis Short Bio Jeff Davis is an international keynote speaker, consultant, and award-winning author of "Create Togetherness". He specializes in helping B2B companies optimize revenue growth by strate...
Early Stage Startups, Food, and A Go-Getter Mentality with Carol Malakasis
August 25, 2020 20:45 - 40 minutes - 55.5 MBTravis talks with Carol Malakasis about her journey into sales, her passion for food, and what early-stage founders should be thinking about when it comes to building and growing their sales playbooks and more. Episode Highlights: Carol’s timing cold calling her way into one of New York’s top kitchens Why Carol is so passionate about food and caring for others Where and how Carol developed her go-getter mentality without playing sports or group activities How Craiglist opened Carol’s door to ...
The Live It Love It Sell It Experience with Jules White
August 17, 2020 18:00 - 51 minutes - 70.4 MBEpisode Summary: Travis and Kevin talk with Chief Inspiration Officer, Jules White of https://liveitloveitsellit.co.uk/ (Live IT, Love it, Sell It), about how to find your UHP, why your team needs a mindset coach right now to support mental health, a formula for Bound-Back-Ability, and more. Jules White Short Bio: Jules White has drawn on her 30 plus successful years in business and created a unique methodology that comes from her very own practical experiences of dealing with the highs and l...
How to Succeed As a Manager In A Startup Sales Environment with Bridget O’Brien
August 11, 2020 08:00 - 45 minutes - 62.5 MBTravis and Kevin sit down with Bridget O’Brien who talks all things sales. We talk about everything from SDR metrics, to how to motivate your team, all the way to her experience as a marine biologist and in the restaurant industry has made her a better sales leader. Episode Highlights To get buy-in from your team, you need to be authentic and ask for their opinion. Get them involved in goal setting. Marine Biologist: where she learned positive reinforcement and testing hypotheses. Res...
Driving Your Own Success with Michael Tuso
August 03, 2020 11:00 - 44 minutes - 60.4 MBEpisode Summary: Travis and Kevin talk with the Director of Revenue Performance at Chili Piper, Michael Tuso, about driving the success that you seek, the power of individualized coaching plans, the importance of diversity, and more. Michael Tuso Short Bio: Michael has always had a passion for coaching, which is what drives him to do the work he does today. Michael attended the University of North Carolina at Greensboro, where he ran for Student Body President as a freshman—and won. The netwo...
How to Develop Winners, The Power of Consistency, and Success Habits with Richard Moore
July 21, 2020 07:00 - 53 minutes - 74 MBEpisode Summary: Travis and Kevin talk with Director of R. Moore Consulting Ltd., Richard Moore, about what drives him, the power of goal setting, reasons to surround yourself with winners, and more. Richard Moore Short Bio: Richard has spent many years as a consultant to businesses from startups to companies with nine-figure turnovers. He has sat on boards as an advisor and director and provided training in hundreds of seminars on topics from sales to social media, from marketing to leadersh...
Prioritizing and Optimizing What’s Available to Drive Success with Mike Burton
July 14, 2020 10:15 - 46 minutes - 63.2 MBEpisode Summary: Travis and Kevin talk with Co-Founder and SVP Data Sales at Bombora, Mike Burton, about a model used at Bombora where everybody wins, how the tools in front of you can optimize what you already have, how sales prioritization can drive success, and more. Mike Burton Short Bio: Mike has been working with AdTech startups since 2002. Currently, he is responsible for driving adoption of Bombora’s offerings across email marketing, analytics, programmatic display, predictive analyti...
Revenue Operations, Building a World Class Sales Organization, and Empathetic Sales with Kyle Coleman
July 14, 2020 10:00 - 56 minutes - 77.9 MBEpisode Summary: Travis and Kevin talk with the VP of Revenue Growth and Enablement at Clari, Kyle Coleman, about what revenue operations is and is not, how a mutual accountability system can be successful, unpacking what it means to be empathetic, and more. Kyle Coleman Short Bio: Kyle is currently the VP of Revenue Growth and Enablement at Clari. Prior to working at Clari, Kyle worked as a Director of Sales Development and Senior Director of Sales Development and Optimization, at Looker, a ...
Attracting, Hiring, and Retaining Top Talent with Christopher Gannon
July 10, 2020 09:45 - 1 hour - 88.3 MBEpisode Summary: Travis and Kevin talk with the Founder and current Principal at CAPTIVATE TALENT, Christopher Gannon, about how to hire the right people, what makes a bad employee, building a repeatable hiring process, and more. Christopher Gannon Short Bio: Christopher is the Founder and Current Principal at CAPTIVATE TALENT, a talent solutions consultancy that focuses on placing top revenue professionals at growth stage technology organizations. They help their clients not only attract and...
Consistency, Personal Branding in Sales, and Content Marketing with Always Hired Co-Founder, Gabriel Moncayo
July 10, 2020 09:30 - 52 minutes - 72.1 MBEpisode Summary: Travis and Kevin talk with CEO and Co-Founder of the AlwaysHired Sales Bootcamp, Gabriel Moncayo, about hitting targets, new responsibilities of salespeople, what success looks like, and more. Gabriel Moncayo Short Bio: Gabriel Moncayo is the Co-Founder and CEO at AlwaysHired. He has been voted one of the most influential sales professionals by AA-ISP for three years in a row. Gabe has built sales offices in NYC, Chicago, Austin, LA and San Francisco. Prior to the development...
Revenue Engine Optimization with Refine Labs CEO, Chris Walker
June 29, 2020 07:10 - 36 minutes - 50.5 MBTravis and Kevin talk with the Founder and CEO of Refine Labs, Chris Walker, about the future of the SDR role, strategic versus execution branding, the place where many marketers go wrong, and more. Episode Highlights: A classical marketing model: Product, place, price, promotion- a lot of tech makes marketers only focus on promotion- “When you only focus on promotion as a marketer, you stunt the ability to execute well.” Coaching a marketer tied to legacy metrics: You need to find someone to...
Modern Business Development Through Content Creation with Refine Labs CEO, Chris Walker
June 29, 2020 07:05 - 40 minutes - 56.2 MBTravis and Kevin talk with the Founder and CEO of Refine Labs, Chris Walker, about the core formula when auditing a company, uncommon but successful marketing and sales strategies, creating meaningful content, and more. Episode Highlights: Strategy hasn’t changed $0 in revenue to well over 7 figures in less than 11 months 0 outbound emails, 0 cold calls, $0 on advertising, 0 trade shows Produced organic content- efficient way to grow “I don’t see marketers challenging their behaviors in a way...
Diversity and Inclusion, Changing the Sales Story, and Understanding Your Prospects with Kevin Dorsey
June 29, 2020 07:00 - 28 minutes - 38.6 MBTravis talks with VP of Inside Sales at PatientPop Inc., Kevin Dorsey, about when to implement D&I, changing the story of sales, the importance of knowing your prospect and messaging effectively, and more. Episode Highlights: D&I important for so many reasons, hard to be the only “Even though I’m successful, when I walk into a room and know I’m the only, it’s hard.” “I don’t like how most conversations around D&I go because they’re talking to the wrong people.” “When we talk about D&I as a co...
Exploring the Future of Sales and Revenue Operations with Allye O’Brien
June 17, 2020 14:30 - 46 minutes - 64.5 MBTravis and Kevin talk with Director of Revenue Operations at Chief, Allye O’Brien, about the career leap from sales leadership to operations, what you should know before going into operations, defining the role of revenue operations, and more. Things to overcome as a sales leader Change management- “how do you let people see the adoption of a process is the right process?” Understanding a sales process is a technical skill: “how do I translate this into a language that someone who does ...
Defining Sales Effectiveness and Enabling Consistent Revenue Growth with Rory Brown
June 17, 2020 14:00 - 48 minutes - 66.4 MBTravis and Kevin talk with Kluster Intelligence’s Co-Founder and Chief Commercial Officer, Rory Brown, about defining sales effectiveness, what makes a great sales team, how to enable consistent revenue growth, and more. What makes a great sales team The period of time that you live in- we generally live in the current period and it’s not until the end of that one that we start to look at next month or next quarter Great sales teams look into the future and figure out what they need to ...
Binge Growth Not Netflix with Morgan J. Ingram
June 17, 2020 12:25 - 49 minutes - 67.5 MBTravis and Kevin talk with the Director of Execution and Evolution at JB Sales, Morgan J. Ingram, about how to get started in sales, major topics in the sales world right now, the importance of having a why and an anti-why, and more. Favorite Points: How to get started in the social game Importance of documenting/sharing your journey, talk about what’s going on in your world- impact people Respond to everyone on social platforms- build yourself a voice Helping people find their why ...
The Origin of the Surf & Sales Partnership plus Breaking the Salesperson Stigma with Scott Leese and Richard Harris
June 10, 2020 13:30 - 1 hour - 105 MBTravis and Kevin talk with Co-Founders of Surf & Sales, Scott Leese and Richard Harris about the onset of their partnership, personal characteristics that drove their success, the evolution of sales, and more. Favorite Points: How Scott and Richard’s opposite personalities attract and work well for their partnership Scott- full speed ahead Richard- more conscientious/better at slowing down Scott kicks Richard in the ass, Richard pulls Scott back a bit People typically just fall int...
Sales Leadership, Sales Motivation, and Becoming an EPIC Sales Rep with Larry Long Jr.
June 10, 2020 13:00 - 50 minutes - 69.2 MBTravis and Kevin talk with the Director of Collegiate Sales at Teamworks, Larry Long Jr. about the fundamentals of being an effective sales coach, what to look for in sales reps, finding intrinsic motivation, and more. Favorite Points: What to look for in reps: EPIC Entrepreneurial spirit Preparation and Planning Internal drive and desire Communication Fundamentals of being an effective sales coach: “You can’t be a me monster.” “If you’re all about yourself and not about others, ...
Designing, Building & Deploying Sales Enablement 2.0 for Today’s Sales Environment with Roderick Jefferson
June 05, 2020 18:26 - 55 minutes - 76 MBTravis and Kevin talk with CEO of Roderick Jefferson & Associates, Roderick Jefferson about the current global movement, the four components of designing and building sales enablement 2.0, developing sales leaders, and more.
Getting Sales Enablement Right with Roderick Jefferson
June 01, 2020 10:32 - 32 minutes - 44.9 MBTravis and Kevin talk with Roderick Jefferson, CEO of Roderick Jefferson & Associates about what sales enablement is, common mistakes, and The 5 Ps, and more.