Add To Cart
442 episodes - English - Latest episode: 6 days ago - ★★★★ - 4 ratingsWelcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.
Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!
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Episodes
Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group: The Dos and Don’ts of Loyalty Schemes | #421
June 23, 2024 19:00 - 51 minutes - 93.9 MBIn this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the...
The NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419
June 16, 2024 19:00 - 50 minutes - 93.4 MBIn this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK. In this chat, we delve into ...
Eric Siu from Single Grain | Checkout #418
June 13, 2024 19:00 - 5 minutes - 7.75 MBWe have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode: Leveling Up...
Bianca Romano Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417
June 09, 2024 19:00 - 52 minutes - 95.6 MBIn this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Uni...
Catherine Dix from Waterdrop Australia | Checkout #416
June 06, 2024 19:00 - 7 minutes - 10.3 MBDid you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aus...
Laura Klein from Snotty Noses: The Wholesale Snot Boss | #415
June 02, 2024 19:00 - 56 minutes - 77.5 MBIn this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives. If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed. The Snotty Boss, Laur...
Carla Penn-Kahn and David Kahn from ProfitPeak | Checkout #414
May 30, 2024 19:00 - 8 minutes - 12.1 MBIn this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna. L...
Holly Cardew from Carted: A Universal API for Shopping Lovers | #413
May 26, 2024 19:00 - 47 minutes - 87.4 MBIn this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures. In this chat, Holly shares how C...
Jordy Heis from Shopify | Checkout #412
May 23, 2024 19:00 - 9 minutes - 12.8 MBIn this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. Links from the episode: Shopify From In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? ...
Chris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411
May 19, 2024 19:00 - 36 minutes - 50.6 MBIn this episode of Add To Cart, we are joined by Chris Clark, Marketing and Ecommerce Director at Milton and King. Chris built and ran his own successful design agency, but after it took multiple hits… first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company. Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. In this chat Chris sha...
Alexandra McNab from Bared Footwear | Checkout #410
May 16, 2024 19:00 - 6 minutes - 8.92 MBIn this episode of Add To Cart, we checkout Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight Links from the episode: Bared Footwear From In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393 Questions answered in the podcast: ...
Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409
May 14, 2024 23:44 - 1 hour - 58.3 MBToday’s special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how h...
Brendan Gillen from Fight Gear Direct | Checkout #398
May 09, 2024 19:00 - 6 minutes - 5.79 MBIn this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for ...
William On and Rob Hango-Zada from Shippit: Building a Last-Mile Delivery Powerhouse | #406
May 05, 2024 19:00 - 54 minutes - 100 MBIn this episode of Add To Cart, we are joined by William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce. After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to...
Anthony Seymour-Walsh from Cashrewards | Checkout #405
May 02, 2024 19:00 - 7 minutes - 6.42 MBIn this episode of Add To Cart, we checkout Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back ...
Eric Siu from Single Grain: Marketing School Masterclass | #404
April 28, 2024 19:00 - 45 minutes - 82.7 MBWe have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools...
Sonia Friedrich, Behavioural Science Strategist | Checkout #403
April 25, 2024 19:00 - 9 minutes - 8.59 MBIn this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. Links from the episode: Sonia Friedrich Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392 Questions answered in the podca...
Catherine Dix from Waterdrop: Dealing with Djokovic at The Aussie Open | #402
April 21, 2024 19:00 - 51 minutes - 95.2 MBDid you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aus...
Justin Ryan from Glow Capital Partners | Checkout #401
April 18, 2024 19:00 - 8 minutes - 11.4 MBIn this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew. Links from the episode: Glow C...
Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400
April 14, 2024 19:00 - 58 minutes - 79.7 MBToday’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business. Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other f...
Dan Ferguson from Adore Beauty | Checkout #399
April 11, 2024 19:00 - 6 minutes - 9.07 MBIn this episode of Add To Cart, we checkout Dan Ferguson, Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. Links from the episode: Adore Beauty The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390 Questions answered in the podcast: What is the weirdest thing you’ve ever bought...
Brendan Gillen from Fight Gear Direct: Creating Repeatable Systems for Ecommerce Success
April 07, 2024 19:00 - 50 minutes - 93.1 MBToday’s guest owns a business that sells fight gear, but don’t worry, we won’t be quizzing you on how well you know your MMA from your Muay Thai, but we will be bringing you plenty of knockout ecom tips. Brendan Gillen is Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat...
George Hartley from Bluethumb | Checkout #397
April 04, 2024 19:00 - 9 minutes - 12.9 MBIn this episode of Add To Cart, we checkout George Hartley. Co founder of Bluethumb, Australia’s online art marketplace. Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy. They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. Links from the episode: Bluethumb The Power of Dumb Ideas with George Hartley from Bluethumb | #388 Questions answer...
Jon Wild from Pet Circle: New Ideas To Drive Performance - LIVE | #396
April 02, 2024 19:00 - 30 minutes - 41.3 MBThis bonus episode brought to you today was recorded live at the Mumbrella Retail Marketing Summit in Sydney and features one of the great speakers there, who knows more than most about our evolving relationship we have with our pets. Jon Wild is Chief Growth and Marketing Officer at Pet Circle. Started in 2011, the company opened its ecommerce doors three years later and now lists 13,500 SKUs: the largest offering of online pet products in Australia. In this chat, Jon shares all the tips...
Anthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395
March 31, 2024 19:00 - 51 minutes - 71.2 MBIn this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash ...
Karen Lawson from Nontre | Checkout #394
March 28, 2024 19:00 - 10 minutes - 3.61 MBIn this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. Links from the episode: Leadership Lessons from Spotify, Pelot...
From In-Store Excellence to Global Expansion: A Conversation with Alexandra McNab from Bared & Jordy Heis of Shopify | #393
March 26, 2024 19:00 - 46 minutes - 64.1 MBThis episode of Add To Cart is brought to you by Shopify and is a true exclusive, because we are discussing the launch of Shopify POS GO and Shopify POS Terminal - both of which have been eagerly anticipated by Australian omnichannel retailers for some time. And I have two absolute superstars to explain it for us. First up we have Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. I have been lucky enough to know Jordy for many years and have had a number of in-depth conversa...
Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392
March 24, 2024 19:00 - 51 minutes - 70.3 MBIn this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains. Sonia Friedrich is a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. In this chat, Sonia reveals the w...
Shanya Suppasiritad from Rntr | Checkout #391
March 21, 2024 19:00 - 10 minutes - 13.9 MBIn this episode of Add To Cart, we checkout Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. Links from the episode: How to Take Back your Brand’s Resale Market with Rntr | #384 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad...
The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390
March 17, 2024 19:00 - 49 minutes - 68.4 MBIn this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection. Dan Ferguson is Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about...
Andy Miller from Heaps Normal | Checkout #389
March 14, 2024 19:00 - 7 minutes - 10.5 MBIn this episode of Add To Cart, we checkout Andy Miller, Co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID. Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic ...
The Power of Dumb Ideas with George Hartley from Bluethumb | #388
March 10, 2024 19:00 - 50 minutes - 69.8 MBIn this episode of Add To Cart, we are joined by George Hartley. Co founder of Bluethumb, Australia’s online art marketplace. Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy. They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. In this chat, George shares the life changing impact the marketplace has had on individual artists, the tech venture...
Joshua Mammoliti from The Blue Space | Checkout #387
March 07, 2024 19:00 - 10 minutes - 13.9 MBIn this episode of Add To Cart, we checkout Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer. With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed. Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50...
Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386
March 03, 2024 19:00 - 53 minutes - 73.6 MBIn this episode of Add To Cart, we are joined by Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. She shares how to turn product like into product joy, she g...
Iain Calvert from Boom Ecommerce | Checkout #385
February 29, 2024 19:00 - 8 minutes - 11.5 MBIn this episode of Add To Cart, we checkout Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. Links from the episode: Boom Ecommerce Simplifying Ecommerce with Iain Calvert | #378 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do...
How to Take Back your Brand’s Resale Market with Rntr | #384
February 25, 2024 19:00 - 56 minutes - 78.1 MBIn this episode of Add To Cart, we are joined by Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. In our chat, Shanya shares her incredible start up journey which started in Narnia, the details of the epic circularity case study test she performed- how many times do you think a single Oroton dress can be sold? And we lea...
Danny Lattouf from The General Store | Checkout #383
February 22, 2024 19:00 - 9 minutes - 13.1 MBIn this episode of Add To Cart, we checkout Danny Lattouf, partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. Links from the episode: The General Store Creating The Ultimate Physical Store Experience with Danny Lattouf | #376 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wi...
A Sober Look at Fun with Andy Miller from Heaps Normal | #382
February 18, 2024 19:00 - 44 minutes - 60.7 MBIn this episode of Add To Cart, we are joined by Andy Miller, co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID. Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoho...
Aaron Cowper from ShopGrok | Checkout 381
February 15, 2024 19:00 - 6 minutes - 9.33 MBIn this episode of Add To Cart, we checkout Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok. The business has worked with clients such as KFC, Super Cheap Auto and Oroton. Links from the epis...
How The Blue Space Disrupted the Entire Bathroom Industry | #380
February 11, 2024 19:00 - 55 minutes - 76.4 MBIn this episode of Add To Cart, we are joined by Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer. With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed. Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 T...
Teresa Sperti from Arktic Fox | Checkout #379
February 08, 2024 19:00 - 9 minutes - 13.4 MBIn this episode of Add To Cart, we checkout Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. Links from the episode: Arktic Fox How to Implement the Right Tech for Your Business with Teresa Sperti | #372 Questions answered in t...
Simplifying Ecommerce with Iain Calvert | #378
February 04, 2024 19:00 - 1 hour - 85.3 MBIn this episode of Add To Cart, we are joined by Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. In today’s chat, Iain shares his nifty P&L hack for working out which areas of your business you should focus on, he gets real about about Google attribution and we hear his carefully curated shopping list for buying ecommerce comp...
Sabri Suby from King Kong | Checkout #377
February 01, 2024 19:00 - 11 minutes - 15.6 MBIn this episode of Add To Cart, we checkout Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. Links from the episode: King Kong Digital Marketing Tell Stories Your Customers Will Love with Sabri Sub...
Creating The Ultimate Physical Store Experience with Danny Lattouf | #376
January 28, 2024 19:00 - 1 hour - 88 MBIn this episode of Add To Cart, we are joined by a true friend of the show… he works with our very own co-host Jo-Anne Hui Miller and his business partner, Matt Newell, had a conversation with me way back when Add to Cart was just taking its first steps onto the airwaves - that’s episode 11! Danny Lattouf is partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. As you’ll hear in thi...
Dave Hack and George Brown from Creator Flow | #375
January 25, 2024 19:00 - 8 minutes - 11.9 MBIn this episode of Add To Cart, we checkout Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Ood...
Mastering Your Ecommerce Pricing Strategy with ShopGrok | #374
January 21, 2024 19:00 - 48 minutes - 66.6 MBIn this episode of Add To Cart, we are joined by Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok. The business has worked with clients such as KFC, Super Cheap Auto and Oroton. In this chat Aa...
Natalie Wakeling from Embody Women | #373
January 18, 2024 19:00 - 5 minutes - 7.69 MBIn this episode of Add To Cart, we checkout Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer. Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women. Links from the episode: Embody Women ...
How to Implement the Right Tech for Your Business with Teresa Sperti | #372
January 14, 2024 19:00 - 47 minutes - 65.9 MBIn this episode of Add To Cart, we are joined by Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. In this chat, Teresa shares her simple but effective framework for business casing, how to get the best out of your technology partn...
Alisa and Lysandra Fraser from al.ive body | Checkout #371
January 11, 2024 19:00 - 6 minutes - 8.72 MBIn this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. Links from the episode: al.ive body From Building on The Block to Brand Building with al.ive body Founders | #360 Questions answered in the podcast: What is the weirdest thing y...
Tell Stories Your Customers Will Love with Sabri Suby | #370
January 07, 2024 19:00 - 56 minutes - 77.1 MBIn this episode of Add To Cart, we are joined by Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. In this chat Sabri shares the metrics that matter most and how to use them, tips on when and when not ...