Add To Cart
448 episodes - English - Latest episode: 6 days ago - ★★★★ - 5 ratingsWelcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.
Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Billion Dollar Dream Seller: The Tatts digital lotteries machine | #037
December 06, 2020 19:00 - 48 minutes - 44.4 MBIn this episode of Add To Cart, we are joined by Sharon Anderson, Head of Digital Lotteries at The Lott. You would know The Lott for their brands including Powerball, Oz Lotto and Instant Scratch Its. This is a unique retailer as there are no physical goods to shift and this episode provides a fascinating insight into how you can still sell something that is totally intangible. Sharon takes us behind the scenes with some of the challenges they face in transitioning older customers to online,...
CHECKOUT Pip Brett from JUMBLED | #036
December 03, 2020 19:00 - 5 minutes - 4.74 MBIn this episode of Add To Cart, we checkout Pip Brett, owner of JUMBLED, an award-winning homewares and fashion retailer. Based out of Orange in regional NSW, Pip and her team have created a product range which would be better described as a gallery and a customer base that would be better described as a community. Links from the episode: JUMBLED Merci Stop, Collaborate & Listen JUMBLED Loves a Chat Colour & Confidence: The Jumbled Story | #030 Acast (sponsored) Questions answered ...
Hi-Vis on Mental Health: The TradeMutt Story | #035
November 29, 2020 19:00 - 39 minutes - 35.8 MBIn this episode of Add To Cart, we are joined by Ed Ross, Co-founder of TradeMutt, the home of funky workwear with an important message. After working on cattle stations and doing a Ag diploma, Ed found himself in Brisbane working as a Carpenter. He and another tradie mate got delivered some devastating news, which inspired them to change what workwear looks like and make a real impact on mental health in the construction industry and beyond. So TradeMutt was born. In this conversation, we d...
CHECKOUT Carl Hartmann from Lyre's | #034
November 26, 2020 19:00 - 7 minutes - 7.09 MBIn this episode of Add To Cart, we checkout Carl Hartmann, a serial entrepreneur, co founder of Temando, Compono and Lyre’s Spirit Co. Carl took the shipping and fulfillment solution, Temando from an idea to one of the largest Australian technology companies, having raised over $55m in funding. Compono, an end to end talent solution company, was born from Carl’s own hiring frustrations and his latest venture is award-winning, non alcoholic spirit retailer, Lyres, launched in 2019. Links f...
Checkout Carl Hartmann from Lyre's
November 26, 2020 19:00 - 7 minutes - 7.09 MBIn this episode of Add To Cart, we checkout Carl Hartmann, a serial entrepreneur, co founder of Temando, Compono and Lyre’s Spirit Co. Carl took the shipping and fulfillment solution, Temando from an idea to one of the largest Australian technology companies, having raised over $55m in funding. Compono, an end to end talent solution company, was born from Carl’s own hiring frustrations and his latest venture is award-winning, non alcoholic spirit retailer, Lyres, launched in 2019. Links f...
eCommerce Payment Trends in 2020: What's changed and what's coming
November 22, 2020 19:00 - 46 minutes - 42.2 MBIn this episode of Add To Cart, we are joined by Chris Titley, a stockbroker at Morgans. Chris has a special interest in fin techs, digital banks and payment methods. He even hosts his own podcast on the matter, Bank to the Future, where he interviews founders and leaders from fintech businesses who are doing things a little differently. During the chat, Chris covers everything from the buy now pay later emergence, how open banking has opened up disruption opportunities and which metrics ...
eCommerce Payment Trends in 2020: What's changed and what's coming | #033
November 22, 2020 19:00 - 46 minutes - 42.2 MBIn this episode of Add To Cart, we are joined by Chris Titley, a stockbroker at Morgans. Chris has a special interest in fin techs, digital banks and payment methods. He even hosts his own podcast on the matter, Bank to the Future, where he interviews founders and leaders from fintech businesses who are doing things a little differently. During the chat, Chris covers everything from the buy now pay later emergence, how open banking has opened up disruption opportunities and which metrics inv...
CHECKOUT Gabby Leibovich from Catch | #032
November 19, 2020 20:00 - 6 minutes - 5.72 MBIn this episode of Add To Cart, we checkout Gabby Leibovich, Co founder of Catch, the business he and his brother started in 2006 from a garage in Melbourne and sold in 2019 for 230 million dollars. Links from the episode: Chemist Warehouse Start Up Nation Catch of the Decade: How to Launch, Build & Sell a Digital Business by Gabby & Hezi Leibovich Catch Building Australian eCommerce Giants: Secrets & strategies from Catch founder, Gabby Leibovich | #028 Acast (sponsored) Question...
Checkout Gabby Leibovich from Catch
November 19, 2020 20:00 - 6 minutes - 5.72 MBIn this episode of Add To Cart, we checkout Gabby Leibovich, Co founder of Catch, the business he and his brother started in 2006 from a garage in Melbourne and sold in 2019 for 230 million dollars. Links from the episode: Chemist Warehouse Start Up Nation Catch of the Decade: How to Launch, Build & Sell a Digital Business by Gabby & Hezi Leibovich Catch Building Australian eCommerce Giants: Secrets & strategies from Catch founder, Gabby Leibovich | #028 Acast (sponsored) Question...
Solving the Internet's Checkout Problem: The Fast Story | #031
November 15, 2020 19:00 - 46 minutes - 42.6 MBIn this episode of Add To Cart, we are joined by Domm Holland from Fast, a one click online login and checkout experience. Originally from Australia, Domm recently moved his family over to San Francisco to chase his vision. Domm talks us through how he came up with the idea for Fast and created a working prototype in 48 hours, how he secured a Co-founder and investors using Twitter and why he thinks Australian retail is actually leading the way on the global stage. Links from the episode: ...
Colour & Confidence: The JUMBLED Story | #030
November 08, 2020 19:00 - 49 minutes - 45.6 MBIn this episode of Add To Cart, we are joined by Pip Brett, owner of JUMBLED, an award-winning homewares and fashion retailer. Based out of Orange in regional NSW, Pip and her team have created a product range which would be better described as a gallery and a customer base that would be better described as a community. This chat covers everything from how regional retailers often make better storytellers, how JUMBLED approach the complicated world of shipping with regional, bulky and fragil...
Colour & Confidence: The JUMBLED Story
November 08, 2020 19:00 - 49 minutes - 45.6 MBIn this episode of Add To Cart, we are joined by Pip Brett, owner of JUMBLED, an award-winning homewares and fashion retailer. Based out of Orange in regional NSW, Pip and her team have created a product range which would be better described as a gallery and a customer base that would be better described as a community. This chat covers everything from how regional retailers often make better storytellers, how JUMBLED approach the complicated world of shipping with regional, bulky and frag...
eCommerce Entrepreneur School: From Temando to Lyres Spirit Co. | #029
November 01, 2020 19:49 - 52 minutes - 48.3 MBIn this episode of Add To Cart, we are joined by Carl Hartmann, a serial entrepreneur, co founder of Temando, Compono and Lyre’s Spirit Co. Carl took the shipping and fulfilment solution, Temando from an idea to one of the largest Australian technology companies, having raised over $55m in funding. Compono, an end to end talent solution company, was born from Carl’s own hiring frustrations and his latest venture is award-winning, non alcoholic spirit retailer, Lyres, launched in 2019. Carl s...
Building Australian eCommerce Giants: Secrets & strategies from Catch founder, Gabby Leibovich | #028
October 25, 2020 19:00 - 44 minutes - 40.5 MBIn this episode of Add To Cart, we are joined by Gabby Leibovich, Co founder of Catch, the business he and his brother started in 2006 from a garage in Melbourne and sold in 2019 for 230 million dollars. Gabby studied a Computer Science degree in pre internet days, but it was a passion for retail that really inspired his business career and led him to become an Australian eCommerce pioneer. A natural storyteller, Gabby chats about his experiences from the early days of Catch, selling one dea...
COVID-19: Six months On. Where is Australian eCommerce now? | #027
October 18, 2020 19:00 - 53 minutes - 49 MBIn this episode of Add To Cart, we are re-joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. It has been six months since we first met with these two for an insider’s take on Australian eCommerce in the time of COVID and we are due for an update. This chat includes tips on how retailers should approach the latter part of 2020, Black Friday included, eCommerce growth predictions for 2021 and a disc...
Jeans for Freedom: The Outland Denim Story | #026
October 11, 2020 19:00 - 54 minutes - 49.8 MBIn this episode of Add To Cart, we are joined by James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Four years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle. During the conversation, James shares his passion for denim, the...
Paddock to Pixel: The Hagen's Organics Story | #025
October 04, 2020 19:00 - 40 minutes - 37.5 MBIn this episode of Add To Cart, we are joined by Oliver and Ruby Hagen, who run Hagen’s Organics, a second-generation butchery based in Melbourne. The Hagen family are no strangers to change, starting in the 1980’s selling organic fruit and veg, then shifting to meat in the late 90s. Siblings, Oliver and Ruby, continue to run the company with an online presence very much at the core of the business. In this chat, they share their thoughts on the importance of transparency and commitment to c...
You LVLY F*cker: Appealing to the Millennial Customer | #024
September 27, 2020 19:00 - 42 minutes - 38.9 MBIn this episode of Add To Cart, we are joined by Hannah Spilva and Verity Tuck, Co-founders of gifting business, LVLY. From backgrounds in advertising, Hannah and Verity are now turning over in excess of $3m with LVLY, delivering amazing posies in beautiful jars with heart warming and slightly cheeky messages on them. In this chat you will hear how they solved the ultimate challenge with flower delivery, their top tips for attracting and keeping millennial customers and how Hannah’s Christm...
Domino's Digital Growth Secrets | #023
September 20, 2020 19:00 - 52 minutes - 47.6 MBIn this episode of Add To Cart, we are joined by Michael Gillespie, Chief Digital & Technology Officer at pizza giant, Domino’s. The conversation takes us from the early days of digital at Domino’s, pioneering online pizza sales right through to the most recent AI innovations the team is rolling out across Australia and beyond. Michael shares his tips for up-selling and cross-selling success, his views on the importance of democratising data and how he and his team have taken the ultimate cr...
Bootstrapped & Brave: The Merry People Story | #022
September 13, 2020 19:00 - 42 minutes - 38.5 MBIn this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dani shares her story covering how to get started turning an idea into a manufactured product, her expe...
Bootstrapped & Brave: The Merry People Story
September 13, 2020 19:00 - 42 minutes - 38.5 MBIn this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dani shares her story covering how to get started turning an idea into a manufactured product, her e...
The Do's & Don'ts of Influencer Marketing
September 06, 2020 19:00 - 37 minutes - 34.7 MBIn this episode of Add To Cart, we are joined by Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle gives us tips on what you should look for when selecting influencers to represent your brand, how to brief them to get the best response and the future of influence on social media platforms such as Instagram and TikTok. ...
The Do's & Don'ts of Influencer Marketing | #021
September 06, 2020 19:00 - 37 minutes - 34.7 MBIn this episode of Add To Cart, we are joined by Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle gives us tips on what you should look for when selecting influencers to represent your brand, how to brief them to get the best response and the future of influence on social media platforms such as Instagram and TikTok. ...
The Mistakes that Made Us: How Mr Pool Man Transformed the Pool Industry | #020
August 30, 2020 19:00 - 49 minutes - 45.3 MBIn this episode of Add To Cart, we are joined by Tom and Natalie Hintze from Mr Pool Man. These two siblings have taken their dad’s pool store and transformed it into an eCommerce powerhouse which has disrupted the very slow moving world of pool parts and accessories. Tom and Nat discuss everything from split testing free shipping to manufacturing their own product to qualifying for B Corp status and share heaps of coal-face tips on what it takes to transition bricks and mortar to an eCommer...
The Insider's Guide To TikTok: How short form video boosts eCommerce conversion | #019
August 23, 2020 19:00 - 41 minutes - 38.2 MBIn this episode of Add To Cart, we are joined by Mike Angell, Co-founder of Vop, an app that allows brands to create a shoppable TikTok feed. From small beginnings as a self taught programmer, Mike has managed to work with some of the biggest names including, Black Milk, Shopify and Culture Kings. He shares his thoughts on everything social media from communities and their preferred platforms to the key criteria for developing strategy, plus we get his insider take on how brands should navig...
Passion & Polish: The Kester Black Story - How the World’s First Beauty B Corp Continues to Grow | #018
August 16, 2020 19:00 - 1 hour - 85 MBIn this episode of Add To Cart, we are joined by Anna Ross, founder and CEO of beauty brand Kester Black. The business started as a fashion label, then sold jewellery, but it wasn’t until Anna noticed a lack of cruelty-free nail polish colours, that ethical cosmetics became the focus. Tripling business revenue in just three months, Kester Black expanded and went on to become the world’s first make-up company to achieve B Corp certification. From finding a chemist on Gumtree to international ...
Beyond Click & Collect: Driving Digital Traffic In Store | #017
August 02, 2020 17:00 - 35 minutes - 32.4 MBIn this episode of Add To Cart, we are joined by Lee Hardham, Co-founder of Brauz, to talk about Reserve Online Pick Up In Store, a relative newcomer alongside Click & Collect, allowing customers to check product availability in physical local stores. We discuss the technology and metrics of this strategy as well as the opportunities for customer engagement it provides that brands such as Forever New are making the most of. Links from the episode: Brauz Shopify Plus Platform Guide (Spons...
How Big W did Good with Excess Goods | #16
July 19, 2020 20:00 - 31 minutes - 28.5 MBIn this episode of Add To Cart, we are joined by Alison Covington of Good360, a matchmaker helping to repurpose items of value by directing them to Australians most in need. Alison shares how retailers such as Big W, Harvey Norman and Lego have partnered with Good360 to make valuable contributions to their communities. We hear how it works, the success stories and the benefits for retailers. In a year full of bushfires, floods and Covid19, this conversation is a timely reminder that acts of ...
The Retail Hack Games | #015
July 05, 2020 17:33 - 42 minutes - 58.8 MBIn this episode of Add To Cart, we are joined by Alita Harvey-Rodriguez, founder of MI Academy and creator of the Retail Hack Games, plus three members of the winning team, Jo Harris, Peter Knock and Yas Grigaliunas. Sharing their experiences of this unique event designed to inspire innovation and challenge traditional ways of working, the panel discuss how the Hack Games came to be, what the process looked like, the insights that emerged and how they can be incorporated into day to day work...
Product Innovation: How to turn a 4am idea into a million dollar business featuring Chris Meade | #014
June 21, 2020 17:33 - 35 minutes - 32.1 MBIn this episode of Add To Cart, we are joined by Chris Mead, co-founder and CRO of CROSSNET. Chris, his brother and a friend came up with the idea for this new game, a mix of volleyball and foursquare (or handball, as Aussie kids know it), after a late night of brainstorming. They built a rough prototype, figured out the rules and played. Almost three years later, the game is in over 300 retail stores, generates over a million dollars a month in revenue and could become an Olympic sport. Chr...
The Future of Australian Fashion featuring Kellie Hush | #013
June 07, 2020 17:33 - 41 minutes - 38.3 MBIn this episode of Add To Cart, we are joined by Kellie Hush, former editor in Chief of Harper's Bazaar with more than 20 years’ experience in the Australian and international fashion industry. We hear Kellie’s thoughts on the importance of brand stories, innovative retail partnerships and customer communities as well as lessons learned from the recent launch of and exit from, her own accessories brand The Way...speed humps and all. We learn why, according to Kellie, ‘the circus is over’ for...
Subscriptions & Micropayments: Turbo Charging the Future of eCommerce | #012
May 24, 2020 17:33 - 48 minutes - 55.4 MBIn this episode of Add To Cart, we are joined by Carolyn Breeze from GoCardless. As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives, Carolyn also shares her vision of a world where micropayments seamlessly support and enhance ever...
Understanding Customers: How to find out what they really want and be creative in delivering | #011
May 11, 2020 00:57 - 40 minutes - 37.5 MBIn this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs. Links from the episode Burger King Mouldy Bur...
Rapid COVID Response: Zero to Full eCommerce in 16 days | #010
April 26, 2020 23:32 - 54 minutes - 62.6 MBIn this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks. As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already. Links from the episode BNE Marketplace Down...
eCommerce Fraud. How To Maximise Sales Without Compromising Security | #009
April 12, 2020 17:33 - 40 minutes - 36.6 MBIn this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.” Links from the episode Forter J...
eCommerce Security | #009
April 12, 2020 17:33 - 40 minutes - 36.6 MBIn this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.” Links from the episode Forter...
COVID-19: Australian eCommerce Impact (So Far). Assessing the impact and exploring tactics for Australian retailers | #008
March 24, 2020 14:30 - 54 minutes - 74.5 MBIn this episode of Add To Cart, we are joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. We discuss the ways in which the CoronaVirus pandemic is impacting the retail landscape in Australia and around the world and how businesses can best respond to this unprecedented crisis. Questions answered in the podcast include: What impacts on retail are we seeing from Coronavirus? What are the surpri...
The CX Bucket List: Strategies to identify and retain your most valuable customers | #007
March 15, 2020 17:33 - 41 minutes - 57.1 MBIn this episode of Add To Cart, we are joined by Customer Experience expert Danny Phillips, Co-founder of the CX platform Omneo and agency Arkade. Danny’s business focuses on retention rather than acquisition and in this episode, we’ll find out why and hear his top strategies for holding onto your most valuable customers. Questions answered in the podcast include: How do you identify the most valuable customers that you want (and are profitable) to maintain? What retailers are you see...
Secondhand Commerce. The exploding trend that is fuelling retail and saving the planet. | #006
February 09, 2020 17:33 - 42 minutes - 57.8 MBIn this episode of Add To Cart, we are joined by Yasmin Grigaliunas, CEO & Co-Founder of the World’s Biggest Garage Sale. Yas has been leading the secondhand market in Australia through her innovative approach to reusing and recycling dormant goods. Starting as a charity, World’s Biggest Garage Sale has evolved into an investable business model with purpose and giving at its core. Links from the episode World’s Biggest Garage Sale Good360 Thred Up 2019 Resale Report Scott Galloway’s ...
eCommerce Accounting. How to make sense of the financial metrics which rule your eCommerce business | #005
January 12, 2020 17:33 - 39 minutes - 35.8 MBIn this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over. Common questions an...
Email Automation. How to use it to optimise eCommerce ROI? | #004
December 15, 2019 17:33 - 42 minutes - 38.8 MBIn this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. Common questions an...
Headless Commerce. Is it right for your eCommerce business? | #003
November 15, 2019 06:14 - 35 minutes - 49 MBIn this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. Common questions answered in the podcast include: What is headless commerce? What are the pros and cons of a headless model?...
Headless Commerce
November 15, 2019 06:14 - 35 minutes - 49 MBIn this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. Common questions answered in the podcast include: What is headless commerce? What are the pros and cons of a headless model?...
Smart Discounting: Tactics to help you survive Black Friday, Click Frenzy and Cyber Monday | #002
October 14, 2019 04:24 - 37 minutes - 52 MBIn this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin. Common questions answered in the podcast include: Should retailers participate in mass discounting? What are some tactics retailers can use to protect margin while discounting? How do you measure the success of sales? Links f...
Smart Discounting: Tactics to help you survive Black Friday, Click Frenzy and Cyber Monday
October 14, 2019 04:24 - 37 minutes - 52 MBIn this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin. Common questions answered in the podcast include: Should retailers participate in mass discounting? What are some tactics retailers can use to protect margin while discounting? How do you measure the success of sales? A full ...
Metrics that Matter: Which eCommerce metrics should you use to grow your business?
September 12, 2019 11:32 - 37 minutes - 34.7 MBIn this episode of Add To Cart, we are joined by Josh Newport from Shopify Plus to discuss the best growth metrics for your eCommerce growth. Common questions answered in the podcast include: What is considered a healthy growth rate for an eCommerce business? How do you balance profitability along with revenue growth? What is customer lifetime value and how do you measure it? How do you decide which metrics are right for your business and how do you report on them? A full transcr...
Metrics that Matter. Which eCommerce metrics should you use to grow your business? | #001
September 12, 2019 11:32 - 37 minutes - 34.7 MBIn this episode of Add To Cart, we are joined by Josh Newport from Shopify Plus to discuss the best growth metrics for your eCommerce growth. Common questions answered in the podcast include: What is considered a healthy growth rate for an eCommerce business? How do you balance profitability along with revenue growth? How do you decide which metrics are right for your business and how do you report on them? Links from the episode Australia Post’s Inside Australian Shopping 2019 r...
Welcome to Add To Cart
September 04, 2019 14:42 - 1 minute - 1.2 MBeCommerce is a fast-moving game. And we get it, you're busy running an eCommerce store and keeping your customers happy. That's where we come in! Introducing Add To Cart - an expert podcast which collects the news, insights and research you need to know to keep you top of your eCommerce game. And of course, keep your customers adding to cart! Hosted on Acast. See acast.com/privacy for more information.