Ad Age Marketer's Brief
259 episodes - English - Latest episode: 4 days ago - ★★★★★ - 23 ratingsA weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Smucker is adjusting its media mix to reach Gen Z
April 24, 2024 09:00 - 26 minutes - 36 MBJM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
How Babylist grew from a baby registry site to a $400 million media and commerce business
April 17, 2024 09:00 - 21 minutes - 29.5 MBChief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
Inside the Thomson Reuters rebrand with CMO David Carrel
April 10, 2024 09:00 - 25 minutes - 34.7 MBThomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
April 03, 2024 09:00 - 21 minutes - 29.2 MBExecutive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
March 27, 2024 09:00 - 25 minutes - 35.5 MB‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
Why Zappos remains customer-centric after 25 years
March 20, 2024 09:00 - 20 minutes - 28.2 MBCMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
How to make first-party data work for your brand, presented by Vericast
March 18, 2024 09:00 - 16 minutes - 23.3 MBVericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
VAB’s Sean Cunningham on what marketers should know about media
March 13, 2024 09:00 - 24 minutes - 33.5 MBVAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
How Dunkin’s Super Bowl spot came together
March 06, 2024 10:00 - 27 minutes - 37.1 MBChief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
February 28, 2024 10:00 - 21 minutes - 28.9 MBAfter recently acquiring Radisson, the hotelier is integrating its marketing and technology
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
February 21, 2024 10:00 - 22 minutes - 30.8 MBCMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
Why Visa is hitching a ride with Formula 1
February 14, 2024 10:00 - 20 minutes - 28.4 MBAndrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Why Merrell and Saucony are taking more creative in-house
February 07, 2024 10:00 - 16 minutes - 22.7 MBCreative Director Kelly Warkentien talks about being more cost effective and flexible
Ad targeting and climate change
January 31, 2024 10:00 - 19 minutes - 27.1 MBThe Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
January 24, 2024 10:00 - 26 minutes - 36.1 MBDr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
January 17, 2024 10:00 - 19 minutes - 26.5 MBNew CMO breaks down his priorities and offers Super Bowl advice
How Juliet Wine is making boxed wine more upscale
January 10, 2024 10:00 - 24 minutes - 33.8 MBFounders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
How GoDaddy is helping entrepreneurs go digital
December 20, 2023 10:00 - 19 minutes - 26.7 MBCMO Fara Howard talks about the role of TikTok and AI for GoDaddy
2023 Marketers of the Year
December 11, 2023 10:00 - 15 minutes - 20.8 MBAd Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
How True Religion is marketing its Gen Z comeback
December 07, 2023 15:23 - 20 minutes - 28.5 MBUnder its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans
How Listerine fights inequities and finds opportunities
November 30, 2023 10:00 - 19 minutes - 27 MBJoahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.
Tubi’s strategy for maintaining Super Bowl momentum
November 15, 2023 10:00 - 26 minutes - 36.9 MBThe streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.
Inside beverage brand Recess’s new marketing and distribution strategy
November 08, 2023 10:00 - 21 minutes - 29 MBRecess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy
Formula 1 comes to Vegas—how brands can capitalize
November 01, 2023 09:00 - 19 minutes - 26.6 MBTBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.
Behind Victoria’s Secret’s rebrand and what comes next
October 25, 2023 09:00 - 19 minutes - 26.5 MBThe retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition
How Southwest Airlines plans to restore consumer confidence this holiday season
October 18, 2023 09:00 - 16 minutes - 22.6 MBAfter last year’s meltdowns, the carrier is investing in technology and communications
Reckitt CMO on delivering performance, brand loyalty and diversity
October 11, 2023 09:00 - 27 minutes - 38.1 MBGary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
October 04, 2023 09:00 - 20 minutes - 27.9 MBCMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the league
Fender Music’s Evan Jones on growing an already iconic brand
September 27, 2023 09:30 - 27 minutes - 37.3 MBEvan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.
Inside Susan Alexandra's recent brand partnerships
September 20, 2023 09:00 - 19 minutes - 27.2 MBAccessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.
Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta
September 13, 2023 09:00 - 23 minutes - 32.9 MBRoxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
September 06, 2023 09:00 - 19 minutes - 26.8 MBCMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
Sam’s Club’s Austin Leonard on future of retail media
August 30, 2023 09:00 - 20 minutes - 28.4 MBAustin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
Why brands should be thinking about accessibility
August 23, 2023 09:00 - 20 minutes - 27.8 MBApplied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in design
Why Jolie is marketing shower heads as beauty products
August 16, 2023 09:00 - 19 minutes - 27.3 MBRyan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
How Malibu is turning summer from a season to a mindset
August 09, 2023 09:00 - 17 minutes - 23.8 MBMalibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’
Behind Paw Patrol’s enduring appeal and upcoming movie
August 02, 2023 09:00 - 24 minutes - 32.9 MBSpin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season
Stellantis agency and creative strategy
July 26, 2023 09:00 - 24 minutes - 34.3 MBMarissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.
How US Bank is tackling language barriers in finance
July 19, 2023 09:00 - 19 minutes - 26.6 MBMarketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign
How Portillo’s markets Chicago hot dogs outside the Windy City
July 12, 2023 09:00 - 23 minutes - 32.9 MBNick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media
Lessons from ‘Barbie’ buzz and what the attention means for Mattel
July 05, 2023 09:00 - 17 minutes - 24.4 MBMattel exec on brand collabs, Barbiecore and future spinoffs
Behind the marketing of Starry
June 28, 2023 09:00 - 22 minutes - 31.5 MBMichael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'
Away’s new CMO on TV strategy, travel trends and Pride Month
June 21, 2023 09:00 - 21 minutes - 30.1 MBCarla Dunham joined the DTC brand earlier this year and is already making marketing changes
How Papa Johns targeted Gen Z with its new papadia
June 14, 2023 09:00 - 28 minutes - 39.3 MBVP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
Why Toms Shoes is committed to mental health and LGBTQ+ support
June 07, 2023 09:00 - 19 minutes - 27.4 MBChief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection
How Light and Fit celebrated flavor and cravings in new rebrand
May 31, 2023 09:00 - 22 minutes - 31.1 MBDanone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs
How Geico is growing its brand with better targeting, media and messaging
May 24, 2023 09:00 - 18 minutes - 25.1 MBNew CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appeal
Why Verizon created its Verizon Value organization
May 17, 2023 09:00 - 23 minutes - 32.6 MBCheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams
May 10, 2023 09:00 - 26 minutes - 36.4 MBPresident Jamie Cygielman talks about reaching today’s digitally savvy kids and their parents
How Volvo is putting women in the driver’s seat
May 03, 2023 09:00 - 23 minutes - 32.3 MBJanique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety messaging.