VAB’s Sean Cunningham on what marketers should know about media
Ad Age Marketer's Brief
English - March 13, 2024 09:00 - 24 minutes - 33.5 MB - ★★★★★ - 23 ratingsBusiness News News news advertising marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Dunkin’s Super Bowl spot came together
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.