How Juliet Wine is making boxed wine more upscale

Ad Age Marketer's Brief

English - January 10, 2024 10:00 - 24 minutes - 33.8 MB - ★★★★★ - 23 ratings
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Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.