Acquisitions with Moran Pober artwork

Acquisitions with Moran Pober

103 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 1 rating

Welcome to Acquisitions podcast, hosted by Moran Pober - a serial entrepreneur and co-founder at Acquisitions.com.The Acquisitions podcast originates from Acquisitions.com, a training program about mergers and acquisitions for all entrepreneurs - new or experienced.Each week Moran Pober is sharing his knowledge and exploring different aspects of business buying space. You will learn how to do transactions with less risk and build wealth with this process.

Entrepreneurship Business Investing buying businesses mergers and acquisitions business strategies entrepreneurs
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Episodes

Must Know Employee Lessons in Acquisition Rollups!

April 11, 2022 08:00 - 7 minutes - 5.23 MB

How to Grow Without Breaking Your Business

April 11, 2022 08:00 - 8 minutes - 6.14 MB

How to think about Acquisitions as a Business Owner.

April 11, 2022 05:00 - 8 minutes - 6.19 MB

When it comes to being a business, your job description is really quite simple. As an entrepreneur, your job is to set your vision and find the most efficient way to get to that vision.  Business acquisitions, when done right, are hands down the single most powerful tool for strategically putting the pieces in place to achieve rapid growth and profit.  Key phrase, "when done right." To get it "right" you need to know some things. Still, more importantly, you need to have an open mind when...

How to think about Acquisitions as a Business Owner.

April 11, 2022 05:00 - 8 minutes - 6.19 MB

When it comes to being a business, your job description is really quite simple. As an entrepreneur, your job is to set your vision and find the most efficient way to get to that vision.  Business acquisitions, when done right, are hands down the single most powerful tool for strategically putting the pieces in place to achieve rapid growth and profit.  Key phrase, "when done right." To get it "right" you need to know some things. Still, more importantly, you need to have an open mind when...

The 4 Things Must Know To Succeed Buying A Business

March 15, 2022 15:00 - 11 minutes - 7.9 MB

 The number one question I get through email, Facebook and LinkedIn is; "what should I be focusing on day to day if my goal is to go and buy a business or do a roll up"    What are the practical, black-and-white steps I need to do on a daily basis to get to this outcome?     Here we discuss the 4 key things YOU Must Know To Succeed Buying A Business.

How to Choose a Board of Directors

March 06, 2022 05:00 - 9 minutes - 6.7 MB

I recently had a member of our Acquisitions.com community reach out to me requesting that I join his board.  This conversation led to some valuable insights that you can use if your goal is to go out there and build your board of directors for your acquisitions goals.  Many people have heard from different people on the internet that they NEED a board of directors (BOD) to succeed in their acquisitions journey.  Now a BOD can be a great asset to help you achieve your goals, but the first ...

How to Make Money Buying a Business.

March 03, 2022 10:00 - 11 minutes - 7.8 MB

If you have followed me for any length of time, you will know that I love talking about everything business acquisitions and mergers, that's what I do, and that is what our company Acquisitions.com has helped 100+ people achieve for themselves while working with us. An obvious but sometimes overlooked aspect of the acquisitions game comes down to the question, "how do I actually make money by buying a business?" Everyone knows that the purpose of a business is to make a profit and that acq...

How to Make Money Buying a Business.

March 03, 2022 10:00 - 11 minutes - 7.8 MB

If you have followed me for any length of time, you will know that I love talking about everything business acquisitions and mergers, that's what I do, and that is what our company Acquisitions.com has helped 100+ people achieve for themselves while working with us. An obvious but sometimes overlooked aspect of the acquisitions game comes down to the question, "how do I actually make money by buying a business?" Everyone knows that the purpose of a business is to make a profit and that acq...

Is Your Team REALLY on Your Side?

February 22, 2022 04:00 - 7 minutes - 4.99 MB

The first thong to understand is that you will only be able to hire people up to the calibre of your leadership.  Your ability to influence and engage your people will be the determining factor of your ultimate success, you simply cannot lead a successful organization with your staff have checked out and just going through the motions.  So really when you break it down, the job of a leader really is to inspire others and give people a strong enough vision to where they will want to get up ...

The #1 Trick to Succeed in Acquisitions

February 18, 2022 04:00 - 3 minutes - 2.38 MB

Ok so there isn't really a "Trick" but this is certainly as close as it gets, because simply flipping this switch in your mind will change everything because we are talking about the way you see the world.  Have you ever been in the process of looking to buy a new car?  You research all the models and read all the reviews and look at the listings online. Then, next time you walk down the street you see that model car drive by. Then on the way home you see another. All of a sudden you se...

Winning the War of Business

February 14, 2022 12:00 - 7 minutes - 5.18 MB

At the end of the day I don't care what people tell you, business is a war and the sooner you can learn to look at it in that way, the sooner you will see massive success.

Winning the War of Business

February 14, 2022 12:00 - 7 minutes - 5.18 MB

At the end of the day I don't care what people tell you, business is a war and the sooner you can learn to look at it in that way, the sooner you will see massive success.

Why SMBs are a Superior Investment Vehicle.

February 12, 2022 05:00 - 8 minutes - 5.53 MB

Right now more than ever we are seeing asset prices inflate like crazy throughout the world.  The stock market is at near all-time highs and looking dangerously top-heavy, real estate has not seen a market state like this since 2008 (and we all know what happened after that) and even low-yield bonds are going crazy, and don't even get me started on crypto.  Some people are calling this an everything bubble, which is great if you invested 5 years ago, however, if you are holding cash and tr...

Why SMBs are a Superior Investment Vehicle.

February 12, 2022 05:00 - 8 minutes - 5.53 MB

Right now more than ever we are seeing asset prices inflate like crazy throughout the world.  The stock market is at near all-time highs and looking dangerously top-heavy, real estate has not seen a market state like this since 2008 (and we all know what happened after that) and even low-yield bonds are going crazy, and don't even get me started on crypto.  Some people are calling this an everything bubble, which is great if you invested 5 years ago, however, if you are holding cash and tr...

How to get unstuck in business.

February 03, 2022 05:00 - 7 minutes - 5.19 MB

Whether you are looking to buy a business, run a business or grow a business there are only a few ways that you can ever find yourself “getting stuck”. What "getting stuck" really boils down to is you running into some challenges that you perceive as stopping you from achieving the goals you want to achieve. If you master this skill set of identifying and overcoming these challenges, it will enable you to look for these challenges and see them as opportunities for potential acquisition can...

Business Lessons from a Billionaire.

January 31, 2022 05:00 - 9 minutes - 6.35 MB

I was recently fortunate enough to befriend a very successful person who has excelled particularly well in business and wealth creation. He took his first company public in the 1980s and eventually reached billionaire status.  These are some of the key lessons he taught me. 

How to grow a business through Acquisitions.

January 31, 2022 04:00 - 9 minutes - 6.41 MB

If you have followed me for any length of time you will know that my core message is that business success is quicker, easier and more likely, if you decide to buy instead of build.  This is equally relevant to you if you are just starting out or you already have a business and you are looking to grow it by acquiring competitors or other complementary businesses to add and grow to your existing business.  Here I will discuss why I believe this and am so passionate about it. 

A Mindset Shift That Can Change Everything For You… If You Actually Implement It.

January 19, 2022 02:00 - 7 minutes - 5.04 MB

The perspective that you take when looking at the world and your surroundings literally determines everything in your life.  Think of it like looking through glasses, if you have rose tinted glasses, everything takes on a shade of red.  Similarly, if you look at everything through a positive lens, guess what? Things will turn out a lot more positive. The same is true if you have a negative viewpoint.  So with that being said, here is a combination of the absolute best advice I have ever r...

What we do at Acquisitions.com

January 10, 2022 04:00 - 44 minutes - 30.5 MB

Very simply, we help anyone who wants to buy a business, buy a business.  In other words, we are helping future CEOs become the leader of their new business and ultimately, become the CEO of their life in the process, or existing CEOs buy additional businesses to leverage growth by acquisitions.  If you follow me it is likely because you fall into one of those categories.  Moving forward into 2022 we are going to be focusing on bringing like minded people together to collectively advance ...

Acquisitions News - Bill Gates-backed $1.7 billion deal. Vista Equity & PayPal.

May 07, 2021 17:00 - 11 minutes - 7.93 MB

In this episode of the Acquisitions Podcast, Moran is discussing the latest acquisitions in the market. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Business Rollup with Zero Cost of Capital

April 26, 2021 17:00 - 8 minutes - 6.03 MB

In this episode of the Acquisitions Podcast, Moran is sharing business roll-up ideas with zero cost of capital. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Acquisitions News - $1.1 billion SPAC merger deal.

April 19, 2021 17:00 - 6 minutes - 4.81 MB

In this episode of the Acquisitions Podcast, Moran is sharing his thought about the SPAC merger deal. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Should you include Real Estate in your acquisitions deals?

April 12, 2021 17:00 - 2 minutes - 1.49 MB

In this episode of the Acquisitions Podcast, Moran is talking about including real estate in acquisition deals. Should you do it or not? Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Do You Really Need a Board of Directors?

April 05, 2021 17:00 - 4 minutes - 3.01 MB

Do you need a board of directors when doing acquisitions? Check out this episode to get your answer. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

The Future of Acquisitions

March 29, 2021 17:00 - 4 minutes - 3.2 MB

In this episode of the Acquisitions Podcast, Moran is explaining how the future of acquisitions looks like. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Adapting in times of Significant Change!

March 22, 2021 17:00 - 5 minutes - 3.83 MB

In today's episode of Acquisitions, Moran is sharing some valuable advice on how to adapt to business acquisitions in these times. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How to generate leads for M&A?

March 15, 2021 17:00 - 3 minutes - 2.11 MB

In today's episode of Acquisitions, Moran is talking about how to generate leads for M&A. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How I Got Equity Leveraging a Marketing Agency

March 08, 2021 18:00 - 3 minutes - 2.24 MB

In today's episode of Acquisitions, Moran is talking about how he got equity by leveraging a marketing agency. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How Much Equity Should You Give Away for Investment

March 01, 2021 18:00 - 6 minutes - 4.75 MB

In today's episode of Acquisitions, Moran is talking about how much equity should you give away for investment. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How To Name Your Company ©

February 22, 2021 18:00 - 5 minutes - 3.71 MB

In today's episode of Acquisitions, Moran is advising about how to name your company. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How To Raise Money To Fund Your Deal 💰 🤝 Business Acquisition

February 15, 2021 18:00 - 5 minutes - 3.77 MB

In today's episode of Acquisitions, Moran is describing the process of raising money for your business acquisitions. Enjoy! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Buying and selling businesses

February 11, 2021 18:00 - 51 minutes - 35.4 MB

Listen to today's episode of the acquisition podcast! An interesting talk of Moran and Scott Duke on Exit Plan Summit about buying and selling businesses. I hope you like it! :) Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How To Investigate And Analyze Your Next Investment

February 04, 2021 18:00 - 16 minutes - 11.1 MB

In today's episode of the acquisition podcast, Moran is advising you how to get in front of business owners and potentially acquire their business. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How To Buy A Business Without a Degree 🎓❌

February 01, 2021 18:00 - 6 minutes - 4.4 MB

In today's episode of the acquisition podcast, Moran is talking about the possibility of buying a business without a degree. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Advice To My 22 Year Old Self - What Would I Tell Him [ Acquisitions ]

January 25, 2021 18:00 - 4 minutes - 3.36 MB

Listen to Moran's episode! A few pieces of advice to the 22 years old self. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

The First Thing You Do In The Morning MATTERS _ Morning Rituals of Billionaires

January 21, 2021 18:00 - 5 minutes - 3.94 MB

In today's episode of the acquisition podcast, Moran will talk about things you should do first in the morning as an entrepreneur. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

What I Would Do If I Was Starting All Over Again [ QLA_ Investor]

January 18, 2021 18:00 - 7 minutes - 5.06 MB

In today's episode of the acquisition podcast, Moran will share his actions if he had to start all over again in business acquisitions. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Top 10 Books For Entrepreneurs 📚 Business Acquisitions

January 04, 2021 18:00 - 6 minutes - 4.26 MB

In today's episode of the acquisition podcast, Moran is sharing a list of the top 10 books every entrepreneur should read. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How do you get paid as an entrepreneur

December 28, 2020 18:00 - 10 minutes - 7.36 MB

In today's episode of the acquisition podcast, Moran is talking about how to get paid as an entrepreneur when running a business. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Capitalism, Socialism & Acquisitions

December 24, 2020 18:00 - 11 minutes - 7.89 MB

In today's episode of the acquisition podcast, Moran will share his thoughts about capitalism, socialism, and acquisitions. I hope you like it! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Give This Random Person $5,000,000 Dollars

December 21, 2020 18:00 - 10 minutes - 6.93 MB

In today's episode of the acquisition podcast, Moran is encouraging everyone to take advantage of SBA loans. I hope you like it! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

$65,000 to $2,500,000 Business - Challenge!

December 17, 2020 18:00 - 11 minutes - 7.64 MB

In today's episode of the acquisition podcast, Moran will share strategies you can implement in 5 years to grow from $65,000 to $2,500,000. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How to Make Small Business Deals Work 🤝

December 14, 2020 18:00 - 16 minutes - 11.1 MB

In today's episode of the acquisition podcast, Moran will discuss how to make small business deals work. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

How To Ethically Steal A Business - Buy With No Money

December 10, 2020 18:00 - 8 minutes - 5.9 MB

Listening to this episode of the acquisition podcast, you will understand the reason why someone can give you a business for free. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Dream Team And Mentors

December 07, 2020 18:00 - 12 minutes - 8.39 MB

In this episode of the acquisition podcast, Moran is sharing his thoughts about the importance of having mentors in the dream team. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

I’d make a few more million, if I knew this sooner!

December 03, 2020 18:00 - 10 minutes - 6.97 MB

If you are an entrepreneur, or you want to become one, check out this episode. Here I share a few tips I wish I knew 10 - 15 years ago. Enjoy! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

My $100 million dollar mistake!

November 30, 2020 18:00 - 12 minutes - 8.93 MB

In this episode Moran is going to talk about his 100 million dollar mistake! Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

I Wish I Knew This Before I Started

November 26, 2020 18:00 - 11 minutes - 7.57 MB

Check out this episode to learn deal-making lessons that Moran wished he knew years ago. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

Business Sold for 80 Million, but still poor!

November 23, 2020 18:00 - 7 minutes - 5.06 MB

Check out this episode! I am sharing the business story of an entrepreneur who sold his business with 80 million dollars. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA

I Received 2.4 Million Dollars!

November 19, 2020 18:00 - 12 minutes - 8.29 MB

Listen to this episode if you want to know the details about Moran's experience of receiving 2.4 Million Dollars. Book a Free Strategy Call with our team: http://acquisitions.com/apply  Join the Free Training On How Our Clients Are Buying 1-3 Businesses In Less Than A Year — http://acquisitions.com/training Also, visit the youtube channel to learn more about acquisitions: https://www.youtube.com/channel/UChAkjU3qDQAf0vJ4nMlmzVA