Sales Strategy & Enablement by Revenue.io
1,554 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 332 ratingsWith more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, hosts Howard Brown and Alastair Woolcock deliver inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.
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Episodes
860: The New Economics of Field Sales, with Stephen Diorio
January 05, 2021 11:00 - 49 minutesStephen Diorio is the Executive Director at The Revenue Enablement Institute. The pandemic has been an eye opener for business leaders, many are doubling down on changes made during the transition to remote selling in order to increase client access and coverage while retaining the cost savings. Stephen and I dig into whether it’s realistic to assume that remote selling can be a cure all and drive: (1) Revenue growth, (2) improved performance, and (3) improved productivity. I have to admit th...
From The Vault: A Conversation with Whitney Johnson
December 30, 2020 11:00 - 50 minutesWhitney Johnson is the author of the book: Disrupt Yourself. Master Relentless Change and Speed Up Your Learning Curve. Right off the bat, let me tell you that I love this book. If you’re in sales in any capacity and you’re struggling to Improve your performance, and perhaps need some additional motivation to make a change, then you need to read Whitney’s book. Whitney and I cover a lot of ground in this conversation. She explains how the S curve of innovative disruption, that was first popul...
859: Building Better Sales Habits, with Liston Witherill
December 29, 2020 11:00 - 55 minutesListon Witherill is B2B sales consultant, trainer, and host of the Modern Sales podcast, on which I was honored to be a guest. In this episode Liston and I dig into the topic of building better sales habits using the science of habit formation. This whole topic of habits is a favorite of mine. Where many people see skills, I see habits. Habits practiced over and over can become skills. The ability to connect with another person on a human level? That’s a habit. Curiosity is a habit. Work on y...
From The Vault: A Conversation with Michael Bungay Stanier
December 28, 2020 11:00 - 40 minutesMichael Bungay Stanier is the author of one of my favorite books The Coaching Habit. On this episode we talk about his new brand new book, The Advice Trap. Be Humble, Stay Curious & Change the Way You Lead Forever. Today we talk about the three main problems with giving advice: (1) your advice doesn’t work; (2) solving the wrong problem; and (3) proposing a mediocre solution. As a result, you risk becoming what Michael calls an Advice Monster. This episode was recorded in early 2020.
From the Vault: A Conversation with David Brock
December 26, 2020 11:00 - 55 minutesDavid Brock is CEO of Partners in Excellence and the author of the excellent book, The Sales Manager's Survival Guide. David is a self-described ruthless pragmatist and he joined me on this episode to talk about developing an effective sales execution framework. As Dave describes it "Increasingly salespeople and managers struggle to make sense of all the things they are being asked to do, and how these activities fit with each other.” So in this conversation we dig into Dave’s suggested sales...
858: Self-Directed Performance Coaching, with Roger Connors
December 22, 2020 11:00 - 41 minutesRoger Connors is a 4x NYTimes and WSJ bestselling author. In this episode we talk about his latest book Get a Coach, Be a Coach. Roger believes that outdated, old-school, one-on-one professional coaching models make effective coaching scarce, expensive, and hard to justify for the masses. It works for a few, but not for the many. What’s the answer? Roger proposes a new model for coaching called Self-Directed Performance Coaching.
From The Vault: A Conversation with David Premier
December 21, 2020 11:00 - 47 minutesDavid Priemer is the author of the new book "Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)" On this episode we discuss how salespeople can arm themselves with progressive strategies for connecting with modern buyers. Plus, we dig into why so many sellers find themselves executing tactics they sense are outdated, ineffective, and inconsistent with their personal philosophy. This conversation originally aired in early 2020.
857: Tactical Pipeline Growth: Winning the Outbound Battle, with Mark McInnes
December 18, 2020 11:00 - 56 minutesMark McInnes is author of the book Tactical Pipeline Growth: Winning the Outbound Battle for New Business. Mark’s a contrarian on the myths and bad practices that have built up around prospecting. It's why I liked his book. For openers we talk about why it’s better to have too few prospects in your pipeline than too many. I happen to agree with this. The low levels of quota attainment and win rates, that we all see and read about, are not a function of not having leads. It’s all about how ine...
856: The Humanity of Video Messaging, with Tyler Lessard
December 17, 2020 11:00 - 47 minutesTyler Lessard is the VP of Marketing and Chief Video Strategist at Vidyard. As you might expect, Tyler and I are going to spend most of our time talking about video messaging. However, before we get to that, Tyler and I talk about his time at Blackberry, and some of the lessons that he learned from that experience of seeing the king of the hill dethroned by smartphones. Then, we get into what it takes to get a sales team to embrace video messaging. Tyler share some compelling stats about why ...
855: What Does It Mean To Be Sales Ready? with Jeff Santelices
December 15, 2020 11:00 - 48 minutesJeff Santelices is the Chief Revenue Officer at MindTickle. In this episode we start with what it means for a seller to be sales ready. Then we delve into the topic of sales learning and the levers managers can pull to improve sales performance. Next, Jeff shares the KPIs that he relies on to manage his team and reveals the one KPI that everyone uses that is totally useless. Finally, we talk about QBRs and how to run an efficient one in the midst of this pandemic.
From The Vault: A Conversation with Mike Weinberg
December 14, 2020 11:00 - 40 minutesMike Weinberg is a consultant, speaker and author. His latest book is Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike and I always have a ball talking about sales. And, I warn you, this episode runs a bit longer than normal because once we got started talking it was hard to stop. Today we're going to debunk some of the popular myths about sales that are popular online. We’ll dive deep into some of the key themes in Mike’s new book including: (1) Why sellers ...
854: Coachability, with Kevin Davis
December 11, 2020 11:00 - 44 minutesKevin Davis is the founder of TopLine Leadership and author of The Sales Manager’s Guide to Greatness. In this episode Kevin and I are talking about the importance of hiring coachable sellers. We get into why coachability is becoming even more important and how to screen for coachability in a job interview.
853: Solution Selling, with Mike Bosworth
December 10, 2020 11:00 - 51 minutesMike Bosworth is the author of the classic book Solution Selling. In this episode, Mike and I talk about how to coach sellers to master creating trust and emotional connection in conversations with their buyers. Plus we talk about the importance of relationships in sales and why the idea of relationships makes so many seller so uncomfortable.
852: ringDNA’s Top Sales Coach Competition Winner, with Nichole Porter
December 08, 2020 11:00 - 37 minutesNichole Porter is a Sales Lead for retail at Shopify and she was the winner of ringDNA’s Top Sales Coach Competition. If you didn’t hear about that, sales managers and coaches from around the world submitted videos of themselves coaching a few rep calls that we had recorded. The public voted on the top coaches and narrowed down the entries to our semi finalists. Then our panel of esteemed judges chose the winner: Nichole Porter. In this episode we talk about Nichole’s rapid career progression...
851: Selling is Easy, Buying is Hard, with Garin Hess
December 04, 2020 11:00 - 59 minutesGarin Hess, founder and CEO of Consensus, is author of the book, Selling is Easy. Buying is Hard: How Buyer Enablement Drives Digital Sales Transformation and Shortens Sales Cycles. In this episode we get into why the lack of alignment between sellers and buyers is one of the biggest impediments to improving sales performance today. Plus we discuss the change of perspective sellers need for success, namely that they don’t close deals, buyers do.
850: Don't Take Yes for an Answer, with Steve Herz
December 03, 2020 11:00 - 47 minutesSteve Herz (President of The Montag Group) is the author of Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results. And he’s the President of The Montag Group, a leading agency representing top broadcast news and sports talent. In this episode we talk about personal development. Steve believes that we get a lot of positive feedback that we don’t actually deserve, In the age of “everybody gets a trophy” it could be the lack of honest feedback is what’s hol...
849: Building Your Brand on LinkedIn, with Tara Horstmayer
December 01, 2020 11:00 - 38 minutesTara Horstmeyer is currently the Director of Partner Success at Gravy. In this episode we have an extended conversation about building your personal brand on LinkedIn. Tara takes us through her journey over the past 10 months in her mission to use LinkedIn to share more, give more, engage more, learn more and grow more. Plus, we dig into the impact this engagement has had for Gravy and for her growth as a manager. (She’s killing it. She’s already been promoted twice so far this year.)
From The Vault: A Conversation with Keith Ferrazzi
November 30, 2020 11:00 - 32 minutesKeith Ferrazzi is author of NYT bestseller Never Eat Alone: And Other Secrets to Success One Relationship at a Time. On today's episode we get into Keith’s formula for success and it’s a sweet and direct rebuttal to the growing chorus of “experts" who want you to believe that relationships aren’t important in sales. Plus, we get tactical on how relationship building is done. This interview was recorded in 2018.
848: How to Create More Diversity in Sales, with Sally Duby
November 24, 2020 11:00 - 52 minutesSally Duby is the Chief Sales Officer and Partner at The Bridge Group. In this episode Sally and I dive into how to create more diversity in sales (tech in particular). We discuss whether leaders should set concrete goals and steps to improve diversity. And we talk about how to get more POC and women into leadership positions in sales.
From The Vault: A Conversation with Eric Barker
November 23, 2020 11:00 - 38 minutesEric Barker is the author of the Wall Street Journal bestseller, Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong, On today's episode we get into how to build an awareness of your own strengths and weaknesses that allows you to navigate with and around them. Plus, why high school valedictorians don’t succeed the same way out of school and what that means for you. This interview was recorded in 2018.
847: Field Sales, with Austin Rolling
November 20, 2020 11:00 - 42 minutesAustin Rolling is the founder and CEO of Outfield. Austin’s journey is a great story of persistence and resilience. Not the least of which is that his product was created for field sales teams. And well, his team has had to pivot during COVID. We’ll get into what he’s doing to prepare for the next normal. We’re also going to talk about being homeless. As Austin was not that long before he started Outfield. That’s not the typical journey for an entrepreneur. You’ll want to make sure you check ...
846: Selling with Noble Purpose, with Lisa McLeod
November 19, 2020 11:00 - 50 minutesLisa McLeod is the author of "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud". It's an important book and should be required readying for all sellers and sales leaders. On today's episode Lisa and I discuss what it means to sell with purpose.
845: Success Mindsets, with Ryan Gottfredson
November 17, 2020 11:00 - 42 minutesRyan Gottfredson is the author of "Success Mindsets: Your Keys to Unlocking Greater Success in Your Life, Work, & Leadership." In this episode Ryan and I talk about how our mindsets dictate the thinking, learning, and behavior that drive success.
844: Category Creation, with Jon Miller
November 13, 2020 11:00 - 38 minutesJon Miller is the CPO at Demandbase, and previously cofounder at Engagio and Marketo. In this episode I talk with Jon about his journey from being a physics major at Harvard to playing a significant role in creating two huge product categories. First, how as a co-founder of Market he helped to transform marketing automation. And then, as founder of Engagio, how he’s helped drive the account-based marketing phenomenon. We also dig into what Jon sees will be the next big transformation in marke...
843: Four Standards of Sales Excellence, with Ralph Barsi
November 12, 2020 15:44 - 44 minutesRalph Barsi is the Vice President of Global Inside Sales at tray.io and a great rock drummer! In this episode we discuss Ralph's four Standards of Excellence for sales (Performance, Process, Proficiency, and Professionalism). We dig into the story of how Ralph developed these standards and why they’re important. Plus, importantly, he shares how to implement and measures his sellers against these standards in his organization.
843: Category Creation, with Jon Miller
November 12, 2020 11:00 - 47 minutesJon Miller is the CPO at Demandbase, and previously cofounder at Engagio and Marketo. In this episode I talk with Jon about his journey from being a physics major at Harvard to playing a significant role in creating two huge product categories. First, how as a co-founder of Market he helped to transform marketing automation. And then, as founder of Engagio, how he’s helped drive the account-based marketing phenomenon. We also dig into what Jon sees will be the next big transformation in marke...
842: A Crisis in Sales Hiring, with Jeff Thomas
November 10, 2020 11:00 - 1 hourJeff Thomas is the founder at Predictably.pro. In today's episode we discuss the current crisis in sales hiring and how to solve it. According to Jeff’s research, 55% of sales hires fail in less than 2 years. But we both agree it doesn't need to be that way. We dive into Jeff’s methodology for hiring and dig into how you can use a scorecard based process to eliminate the biases that most affect sales hiring decisions.
From The Vault: A Conversation with Anthony Iannarino
November 09, 2020 11:00 - 38 minutesAnthony Iannarino is one of the most thoughtful people I know and author of the book. "The Lost Art of Closing: Winning the Ten Commitments That Drive Sales." On today's episode we get into why closing isn’t a single event, but a whole series of events that span the entire buying process. Plus, we explore the closing mindset. And talk about how to become a person of value. This interview was recorded in 2017.
841: Interesting Conversations with Strangers, with Alexandria Smith
November 06, 2020 11:00 - 52 minutesAlexandria Smith is the Head of Sales Development at Headspace, the mindfulness and meditation app. Alex has had a very unconventional path to her current position. Lots of adventures, like living and working in an ashram. Talk about foreshadowing! Alex did something that more sellers should do. Go out and experience the world before diving into your sales career. Go explore and meet a range of people who aren’t like you. You’ll learn how to connect with people with whole different perspectiv...
840: High-Velocity Inside Sales Teams, with Lori Harmon
November 05, 2020 08:00 - 52 minutesLori Harmon is the Vice President of Global Cloud Sales & Customer Success at NetApp and the author of a book titled, "42 Rules for Building a High-Velocity Inside Sales Team". In this episode we get into the nitty gritty with Lori’s recommendations and advice about structuring a high-velocity inside sales team. We talk building your sales process, how to handle inbound vs outbound, hiring and enabling sales managers and so much more.
839: Professional Sales College, with Sean Sheppard
November 03, 2020 11:00 - 49 minutesSean Sheppard is the founder of GrowthX and today we talk about the challenges of starting a company during a pandemic and selling to customers that are more risk averse. We also dive into Sean’s vision for a Professional Sales College. That’s right. Sales College. In Sean’s vision this will be the first fully accredited for-profit, post-secondary school for professional sales education. It’s a big dream. And as you’ll hear, perhaps one whose time is finally here.
From The Vault: A Conversation with Tiffani Bova
November 02, 2020 11:00 - 45 minutesTiffani Bova is the Global Growth Evangelist for Salesforce. On today's episode we dive into why selling has always been more about the buyer than the seller. Plus, we explore why the funnel is no longer an applicable metaphor for the buying process. And talk about the four parallel streams buyers actually work through to arrive at a purchase decision. This interview was recorded in 2018.
838: Asking For The Order, with Jeff Koser
October 30, 2020 10:00 - 54 minutesJeff Koser is the founder and CEO at Zebrafi. In today's episode we talk about an article Jeff wrote titled, "During The Pandemic, Is It Still Okay To Ask For The Order?" Plus, we talk best practices (and the nuances) of virtual selling.
837: Practice with the Same Intensity You Play, with Ernest Owusu
October 29, 2020 10:00 - 48 minutesErnest Owusu is the Senior Director of Sales Development at 6sense. In this episode we talk fatherhood, football and performance based professions. We dive into Ernest's unusual journey from professional football to professional sales, plus he shares some of the disciplines he still carries on form his athletic career. Including one I really love: You have to practice with the same intensity you play.
836: Growing Sales Teams at High Growth Companies, with Olivier L'Abbe
October 27, 2020 10:00 - 51 minutesOlivier L'Abbe is the President of MetaData.io and in this episode we talk about the challenges of growing sales teams at high growth companies. We also dig into the challenges of recruiting, hiring and onboarding during this uncertain era. Plus, we go deep on how to improve sales manager performance.
From the Vault: A Conversation with Lolly Daskal
October 26, 2020 10:00 - 38 minutesLolly Daskal is a global leadership consultant and author of, "The Leadership Gap". On today' episode we dive into the importance of leaders “pinpointing” what they don’t know. Plus, we get into how to recognize your leadership archetype. This interview was recorded in 2016.
835: Shopify, Sales and the Future of Work, with Daniella Bellaire
October 23, 2020 10:00 - 53 minutesDaniella Bellaire is the Head of Sales at Shopify Retail and in this episode we talk about the future of work, remote work for sales specifically, and why Shopify was the first major company to announce the end of what their CEO, called "office-centric work." Plus, we talk about changing the culture in B2B sales, Daniella shares her story about how she was reluctant to consider a career in sales because she didn’t anyone that looked like her, and we’ll get into the culture she’s building on h...
834: B2B Sales Recruiting and Hiring, with Amy Volas
October 22, 2020 10:00 - 54 minutesAmy Volas is the Founder and CEO of Avenue Talent Partners. In this episode, we dig into the state of B2B sales recruiting and hiring. We explore what Amy calls the 3 myths of hiring enterprise sales candidates, and discuss the continuing lack of diversity in B2B sales.
833: Virtual Selling, with Jeb Blount
October 20, 2020 10:00 - 55 minutesJeb Blount is the multi-bestselling author of books such as "Fanatical Prospecting." In this episode we were meant to talk about negotiation and his excellent book titled "Inked: The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal." But, as is our habit, we ended up talking about something else altogether. In this case, we dig into the ins and outs of virtual selling.
832: A Genuine Sales Professional, with Leslie Venetz
October 16, 2020 10:00 - 50 minutesLeslie Venetz is the New Business Development Director for Procurement Leaders. Occasionally I have the pleasure of meeting people who have a genuine passion for sales and helping others become the best they can be. That are giving back to the sales community. Leslie is one such person. In this episode we talk about her inspiring professional journey in sales.
831: The State of Mental Health in Sales, with Jeff Riseley and Howard Brown
October 15, 2020 10:00 - 59 minutesJeff Riseley is the founder of the Sales Health Alliance. Howard Brown is the founder and CEO of ringDNA. Today on SEP we continue a conversation we started in a recent episode about the importance of mental health in sales. Both guests bring unique perspectives. Jeff speaks to his own experience with mental health and the challenges that many sellers are facing today. And Howard, a former clinical psychologist and licensed therapist, shares his personal perspective from working with patients...
830: Not Talking About Sales, with Jill Konrath
October 13, 2020 10:00 - 1 hourOn today's episode, Jill Konrath. Usually I have a few sentences introducing the guest. But, I’m thinking, do I really need to do that with Jill? She’s been one of the leading sales experts of the past 20 years. She’s authored multiple best-selling books. She’s a fabulous speaker. And, quite frankly, she was my role model as I got into this business of writing and speaking about sales. Now when I asked Jill to come back on this show, I had to make her a promise that we wouldn’t talk about sal...
From the Vault: A Conversation with Dan Roam
October 12, 2020 10:00 - 51 minutesDan Roam is the best-selling author of some of my favorite business books, including the "Back of the Napkin" and "Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind." This episode was recorded in 2017 but the subject of how to effectively communicate is timeless. Especially the way Dan talks about it. You’ll want to hear the story of how Dan became the Art Director for the Moscow Times right after the collapse of the Soviet Union. That’s worth the price admi...
Special Episode: Top Sales Coach Competition 2020: Meet the Judges Part 2
October 11, 2020 10:00 - 32 minutesOn this special episode I have a series of short conversations with front-line sales leaders about the power and value of effective sales coaching. First up, I’m joined by Brynne Tillman, the CEO of Social Sales Link. Then I speak with be Carole Mahoney, the founder and Chief Sales Coach at Unbound Growth. Finally, I'll wrap things up with Shari Levitin, the CEO of Levitin Group. My guests today are all on the panel of judges for 2020's Top Sales Coach Competition, brought to you by ringDNA a...
Special Episode: Top Sales Coach Competition 2020: Meet the Judges
October 10, 2020 09:54 - 30 minutesOn this special episode I have a series of short conversations with front-line sales leaders about the power and value of effective sales coaching. First up, I’m joined by Alex Smith, the Global Sales Development Manager at Headspace. Then I speak with be Deb Calvert, the founder of The Sales Experts Channel and CEO of People First Productivity Solutions. Finally, I'll wrap things up with my friend Lori Harmon, the Vice President, Global Cloud Sales & Customer Success at NetApp. My guests to...
829: Beat the Bots: How Humanity Can Future-Proof Your Sales Career, with Anita Nielsen
October 09, 2020 10:00 - 47 minutesAnita Nielsen is the author of the book, "Beat the Bots: How Humanity Can Future-Proof Your Tech Sales Career." In this episode we talk about how to use your essential human qualities to build a foundation for future sales success in an increasingly automated world. Plus, we dig into what it will take for sellers to remain relevant to their buyers and why they have nothing to fear from AI.
828: The State of B2B Sales, with Sahil Mansuri
October 08, 2020 10:00 - 1 hourSahil Mansuri is the founder and CEO of Bravado and today we discuss the state of B2B sales. We dig into the elements of how we manage and compensate sellers that are broken, like quota and commission plans. And we exchange ideas on how they could be fixed. Sahil is moving full speed ahead to challenge the status quo in sales. We need more voices like his. Don't miss this conversation.
827: The State of Sales Enablement, with Carson Conant
October 06, 2020 10:00 - 43 minutesCarson Conant is the founder and CEO of Mediafly and today we dive into the current state of sales enablement. We talk about whether we’re enabling sellers or just enabling processes. Plus, we get into what pieces are missing from the current sales enablement mix.
From The Vault: A Conversation with David Allen
October 05, 2020 10:00 - 33 minutesDavid Allen is a NYTimes best-selling author of perhaps the best book written on personal productivity, "Getting Things Done." This episode was recorded in 2017. But the subject of productivity is so timeless. And the way that David Allen talks about it, it will open your eyes. "Getting Things Done" is an essential book for all sellers to read because it teaches you how to truly break down a job, like a sales opportunity with an enterprise client, into the smallest logical tasks that need to ...
826: Hyper-Value Sales, with Justin Gray
October 02, 2020 10:00 - 42 minutesJustin Gray is the CEO of LeadMD and in this episode we discuss what Justin calls "Hyper-Value Sales." Plus, we'll dig into strategies you can use to bring value to your buyer earlier in their buying journey.