A conversation with Dutch coffee veteran, Hans Tietema, Kaldi Koffie & Thee
5THWAVE - The Business of Coffee and Hospitality
English - May 20, 2024 12:31 - 27 minutes - 37.3 MB - ★★★★★ - 5 ratingsBusiness Arts Food coffee cafe coffeeshop hospitality leader marketing technology entrepreneur culture espresso Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode we’re speaking with Hans Tietema, Founder of the highly-respected Dutch retail and coffee bar chain Kaldi Koffie & Thee.
With over 30 years of experience in the coffee industry, Hans has grown Kaldi from a single shop to a thriving franchise business with 25 sites across the Netherlands plus a recent partnership in Saudi Arabia.
In this conversation Hans shares insight on his expansion strategies, the challenges in finding the right franchise partners and his decision to enter the Saudi market. He also highlights the value in cultural understanding when entering new markets and the importance of always staying true to your core concept.
Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB Collective
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