A conversation with iconic designer Kees van der Westen
5THWAVE - The Business of Coffee and Hospitality
English - May 28, 2024 09:32 - 31 minutes - 42.7 MB - ★★★★★ - 5 ratingsBusiness Arts Food coffee cafe coffeeshop hospitality leader marketing technology entrepreneur culture espresso Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode we’re speaking with one of the most innovative pioneers within the global coffee equipment market, Kees van der Westen.
Since designing his first machine in 1984, Kees has been an industry trailblazer, known for an unwavering commitment to quality, boundary-pushing design and innovation. Today Kees focuses on research and development, while the core business operations are run by his wife and three daughters.
In this conversation, Kees is joined by his daughter Yvette van der Westen to unpack the family story behind the eponymous brand and discuss recent growth opportunities in Asia. Kees also shares his design philosophy and the importance of maintaining human touch and craftsmanship in an increasingly automated world.
Credits music: "Practice What You Preach" by Russo & Co. in association with The Coffee Music Project and SEB Collective
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