5THWAVE - The Business of Coffee and Hospitality artwork

The art and science of building wholesale coffee accounts

5THWAVE - The Business of Coffee and Hospitality

English - May 08, 2024 03:00 - 32 minutes - 44.2 MB - ★★★★★ - 5 ratings
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Previous Episode: Fostering connections across the coffee community - A conversation with Laughing Man Coffee
Next Episode: A conversation with Dutch coffee veteran, Hans Tietema, Kaldi Koffie & Thee

Today we’re rounding off our series on the business of coffee roasting by finding out how leading roasters establish and nurture their wholesale partnerships.

We'll speak with Colin Morrison, Managing Director, Small Batch Coffee Roasters, Petr Kvasnička, Owner, Father's Coffee Roastery and Alex Spruce, Sales Director, Löfbergs UK, to understand how they market their brand and generate new business, and the ongoing support they provide their wholesale clients.

Credits music: "Měsíc" by David Pomahač in association with The Coffee Music Project and SEB Collective

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