2 Hands Made This
28 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 1 ratingFrom the kitchen table to a 6 or 7 figures, and the marketing habits and process that grow your maker business. Copywriting, content marketing strategies and online sales methods that make a difference to your business growth.We'll talk about the sweet sweet moments of success, the ugly cries of failed campaigns, and all the marketing moments in between to move the needle toward your big, bold, and brilliant goals.
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Episodes
Episode 27 - How to Plan Your Business for Growth & Success
August 12, 2021 12:00 - 18 minutes - 13.1 MBToday, we're gonna be talking about planning, based on some wisdom that my father told me years ago that I never listened to. It was really like the eye roll when I was a kid. It wasn't until I got older, actually when I had my own business that I started listening to that bit of advice that he gave me and it was all about planning. And my dad used to say, You've got to make your plan. And you've got to work your plan. It's all well and good to talk about make a plan and work your pl...
Episode 26 - Writing Your Welcome Sequence
July 07, 2021 14:00 - 15 minutes - 10.9 MBWhen people subscribe to your list, you’re inviting them into your community, your tribe. But the mistake that people make (a lot) is leaving your reader to figure things out for themselves. What should they do first? Do they know why they’re there? What should they do next? What’s in it for them? Leaving your reader without a clue will only make them frustrated, confused...and probably a little pissed off. Many just let their email service provider do the job with the automated “we...
Episode 25 How to Make Headlines and Subject Lines POP!
June 11, 2021 16:00 - 11 minutes - 8.13 MBWith all your emails, content, and everything else that you're putting out there to the world. What better time to talk about headlines and subject lines. When you've read something. When something grabs your attention. What is it that makes you continue to read it? When the subject line or headline is generic or boring, if it's something that makes you think twice about, you don't read it. If it doesn't interest you. You WON'T read it. But when a subject line or a headline grabs ...
Episode 24 - How long should your message be?
June 03, 2021 15:00 - 11 minutes - 8.14 MBI hear this question a lot from people... "How long should my marketing messages be?" When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page (both long form and short form) they come in different forms. Same with landing pages, blog posts, social media posts, how long should you write them? And my answer to that is... ...it needs to be long enough that your reader understands what you're talking about, a...
Episode 23 - Create an customer experience with messaging
May 26, 2021 18:00 - 9 minutes - 6.78 MBYour brand is more than your colors. It's more than your fonts. It's more than the layout of your catalog or your product pages. When we talk about brand, the one thing that we don't really think about is the experience we want our customers to have when they read your messages. We want to be able to create an experience for customers, and that experience should be part of your marketing strategy. Your brand is about the experience. When people come to your website, what do you wa...
Episode 22 - Direct Mail Magic - How I got 85% conversions on catalogs
May 19, 2021 10:00 - 33 minutes - 23.2 MBI love interviewing product makers to hear their story and to find out the marketing tips that have worked...and the ones that haven’t. One of the things I realized is that, you don’t know my product business story. So today on 2 Hands Made This, I’ll share with you the same things I ask my guests. And I’ll tell you about the marketing strategies that worked best for my product business (and yes, there are some ugly cries of failed campaigns too.) Kitchen table epiphany - remembering how y...
Episode 21 - Etta +Billie’s Alan Rivera shares her soapy marketing secrets
May 05, 2021 10:00 - 45 minutes - 31.6 MBWhen it comes to handmade businesses, Etta + Billie was my first maker crush! Yep, I was like a tongue-tied, school girl when I first met Alana Rivera. I mean, Etta + Billie has a big following, has a big list of well-known stockists and was doing all the business things far and beyond what I was doing in my product business at the time. And after hearing Alana talk about her business...I knew she was like the rest of us. Passionate about making product, courageous enough to make it a full...
Episode 20 - Copywriter & Online Marketer Abbey Woodcock is going LOCAL
April 21, 2021 10:00 - 49 minutes - 34.4 MBMarketing expert and copywriter to some of the biggest names in internet marketing, Abbey Woodcock has written million-dollar launch campaigns that skyrocketed these online businesses. I’ve known Abbey for a few years now, and as a matter of fact, she’s one of my mentors. But that’s not quite why she’s here today. Abbey is also venturing out in a new direction...as a maker (of sorts.) While most people are going the other way when they branch out in their businesses, taking their brick &...
Episode 19 - She doesn’t sell nail polish...she sells CONFIDENCE with Pam Rodgers of Stella Chroma
April 14, 2021 10:00 - 50 minutes - 34.5 MBShe doesn’t sell nail polish...she sells confidence! This is probably one of my favorite lines from an indie maker! Why, because when it comes to indie brands and marketing, early on, makers look at what they sell...the features and the benefits of the product. As you become more seasoned in the industry, and as you put your big marketing bloomers on, you realize that you’re doing SO much more. Pam is a full-time nurse practitioner...and Stella Chroma is her “side gig” but don’t let tha...
Episode 18 - Collaboration is Marketing Gold for Personal Chef Monica Thomas
April 07, 2021 10:00 - 52 minutes - 36.2 MBHer 2 hands make a lot of yummy things! And she’s continued to make a lot of yummy things for her clients as a personal chef. Certified Personal Chef and Owner of Tailored Taste Monica, Thomas is a graduate of the Culinary Business Academy, a premier member of the United States Personal Chef Association, and a ServSafe© certified food manager. In 2017 she was inducted into the esteemed Les Dames d’Escoffier, a membership-by-invitation philanthropic all-professional association. At the USPC...
Episode 17 - The head trash that stops entrepreneurs...and now to fix it with Linda Perry
March 31, 2021 10:00 - 36 minutes - 25.3 MBRecovering trial attorney, copywriter, mindset coach. I first met Linda Perry in a mastermind. She was a stressed-out copywriter going above and beyond for her clients. And feeling it! I remember the moment Linda had her breakthrough. That kitchen table moment when she decided to go all-in as a mindset coach for entrepreneurs and small business owners. The reason she got into copywriting was she saw how life coaches had such a hard time marketing themselves. She knows what it’s like to ...
Episode 16 - How a Booming Bagel Biz Bounced Back After The Pandemic with Annie Aaroe
March 22, 2021 20:00 - 55 minutes - 37.9 MBFrom a million-dollar biz to a mom & pop shop... Maker of Bagels. Direct response copywriter. And coach and mentor teaching restaurant owners how to find customers online, Annie Aaroe shares her biz brilliant and how her bagel business bounced back after the pandemic. (And what’s new on the horizon for her.) Annie is the owner of Bagel Grove in Utica, NY. She’s been in business for 30 years...growing and building her bagel business. Then, well, 2020 hit. After completely shutting down in A...
Episode 15 - Entrepreneurs, you can’t skip THE DIP - with Carolyn Herfurth
March 17, 2021 10:00 - 42 minutes - 29.1 MBYou’ve been at the point where things are working and everything you’re doing screams brave, bold and confident. You can tell anyone, with all the conviction in the world, that they should absolutely buy your products. The whole thing was feeling good. But maybe you’re questioning things again. Maybe you feel the itch to do something new, expand your line or even move into something else. Then 2020 hit...which is definitely a year for the books. It was anything but business as usual. M...
Episode 14 - The Secret to The Grapeseed Company’s Success...Wine Trash with Kristin Fraser
March 03, 2021 11:00 - 53 minutes - 36.5 MBOne of the most unique makers I have the privilege of knowing...and being inspired by her when I had my product business… Kristin Fraser of The Grapeseed Company I have followed her journey (she started her business on a sailboat) for years and she’s the only one I know who has literally dug her hands in and made a product from what’s left over when the winemakers make wine. The wine trash as Kristin calls it. But it’s really known as...the grapeseeds. At Kristin’s company, they dry an...
Episode 13 - Simple Funnel Strategies to Build Customer Relationships and Turn Subscribers Into Sales with Paige Swaffer
February 24, 2021 11:00 - 53 minutes - 36.8 MBThe right funnel strategies can help you drive traffic, attract new ideal buyers, and move them through the sales funnel towards that big, beautiful BUY button. Paige Swaffer...AKA The Impact Copywriter...it a conversion copywriter and funnel strategist who specializes in helping train companies and service providers to strategically sell more of their products and services online. Today we’re talking about what a funnel is as well as your newsletter and simple email automations to grow yo...
Episode 12 - Brand Revamp and Going ALL IN on Marketing with Sandy Engels of The Purple Sage
February 17, 2021 11:00 - 48 minutes - 33 MBWho is wise, is a southern gal with a lot of sass, and is purple? (Well, at least her hair is.) Sandy Engels of The Purple Sage - that’s who! Her brand isn’t just about soap and body care, it’s about listening to the sage inside you! You need to slow down! The sage inside wonders where you’ve been and why you’re not taking time for “me”. The sage inside even wonders why you’re running around worried about your empty nest? The sage inside is not going to bully you and say let me out. Nor w...
Episode 11 - Making Content Marketing more FUNNER with Karine Bengualid of The Letter K
February 10, 2021 11:00 - 43 minutes - 29.9 MBThere is no one more FUN or more skilled when it comes to content strategy, planning and writing than my friend Karine Bengualid of Brought to You By The Letter K! (even her business name is fun.) Boring marketing doesn’t attract attention Boring marketing doesn’t go viral Boring marketing doesn’t turn your ideal customers into raving fans Boring marketing is … boring Don’t lose business to competitors that, on the surface, appear to be more innovative, you know you’ve got to switch it up...
Episode 10 - Ask, Pivot, Do It Anyway with LaShonda Tyree of Nyah Beauty
February 03, 2021 11:00 - 49 minutes - 34.4 MBAsking for help, pivoting, and a “do it anyway” attitude to grow your business. If you ever doubt yourself or think you can’t promote yourself, or create videos in order to make your brands known to the world… Then today’s episode is for you! My guest today is La Shinda Tyree of Nyah Beauty. I first met LaShonda many years ago as a member of the Indie Business Network. She is mild-mannered, kind, and knows an absolute ton about making soap and skincare. As a matter of fact, she’s been t...
Episode 9 - Common Myths and Misconceptions About Trademarking your Business with Andrea Evans
January 27, 2021 11:00 - 33 minutes - 23.4 MBWhere would our businesses be without a professional like Andrea? You’ve come this far...are you willing to go a little farther? To invest in your idea and your business so no one can take it. There’s nothing worse than finding out someone took your idea or your business name and are is making a ton more money than you. And you not having any legal recourse because you didn’t do this ONE very important thing in your business. TRADEMARK. Can you do it on your own? Sure. You can read a ...
Episode 9 - Common Myths and Misconceptions About Trademarking your Business with Andrea Evans
January 27, 2021 11:00 - 33 minutes - 23.4 MBWhere would our businesses be without a professional like Andrea? You’ve come this far...are you willing to go a little farther? To invest in your idea and your business so no one can take it. There’s nothing worse than finding out someone took your idea or your business name and are is making a ton more money than you. And you not having any legal recourse because you didn’t do this ONE very important thing in your business. TRADEMARK. Can you do it on your own? Sure. You can read a ...
Episode 8 - No Hiding on the Sidelines - Building Your Business Authority with Patti Haus of The Authority Project
January 20, 2021 11:00 - 35 minutes - 24.7 MBHow can you make an impact in your corner of the world? By building your authority! A glossy, curated Instagram-worthy project is not what you will get out of Patti Haus and The Authority Project. It’s an honest, real account of building a business. Including the good, the bad, and the really, embarrassingly awful. Instead, you’ll hear about mindset issues, struggle with imposter syndrome, and how she almost threw up the first time she spoke on stage. And every subsequent time. She mentio...
Episode 7 - The BIG 3 - Social Media, Newsletters and Affiliates with Kayla Fioravanti of Ology Essentials
January 13, 2021 11:00 - 53 minutes - 36.6 MBI have known Kayla off for many years. first as the owner of Essential Wholesale that supplied raw materials to cosmetic product makers and was listed as an INC. Magazine 5000 Fastest Growing Companies in America for three years in a row, to Book author and book writing coach to now the owner of Ology Essentials. Kayla was one of the people I could always sit down with and talk about aromatherapy and the good manufacturing practices that go along with using essential oils. And Kayla is ju...
Episode 6 - My Husband Made Me Do It with guest Michelle Smith of Mama Suds
January 06, 2021 11:00 - 46 minutes - 32.1 MBMichelle’s story starts out like many of ours...fulfilling a need that she didn’t see in the marketplace. It all began when Michelle wanted to use cloth diapers on her babies (you know...it’s more environmentally friendly.) With her first baby, she used disposables - holy crap there’s so many diapers and they don’t disintegrate! And that opened Pandora's box. With cloth diapers, there’s a certain type of laundry detergent you have to use. You have to buy something that doesn't have any ...
Episode 5 - Doing business like an OUTLAW with Danielle Vincent of Outlaw Soaps
December 30, 2020 11:00 - 55 minutes - 38.4 MBWhat do you get when you cross 2 creative minds and a love for Leather, gunpowder, sandalwood, and sagebrush… You get OUTLAW Danielle was working at the Oprah Winfrey Network making more than six figures...but she and her husband (and co-founder) Russ wanted to move out ...leave their converted brewery/concrete artist loft with 6 roommates to somewhere that was beautiful that maybe had wild animals and stuff. Today, Outlaw soaps is 8 years old with projected revenue of 3.5 million (yes......
Episode 4 - The Power of Free Publicity with Roberta Perry of Scrubz Body & Natural Skincare
December 23, 2020 11:00 - 48 minutes - 33.6 MBThere’s no one-size-fits-all when it comes to marketing...and this week’s guest will show you how her non-traditional marketing has made her stand out in a crowd. I have known Roberta for years. Roberta Perry started Scrubz Body back in 2006 with her late sister Michelle. They tested products on each other’s dry itchy skin and found THE ONE that worked head-to-toe. We met through the Indie Business Network (finally a local person that made products like I did) and have grown our friendship...
Episode 3 - When a skincare problem turns into a big business - Laura Luther of Olive My Skin
December 16, 2020 11:00 - 50 minutes - 34.5 MBHave you ever had a problem that you can’t find a solution to? Not only is it annoying, it’s frustrating as hell because of the hopeless feeling that starts to set in. Laura grew up with some seriously sensitive skin…the kind of sensitive where ALL of the commercial products irritated her and really wreaked havoc on her skin. So Laura and her sister ditched the idea of using any kind of cool advertised products (You know how that is when you’re a teenager) and started making stuff using ...
Episode 2 - Hometown feel with a big brand voice - Tamera Pence - Bella The Corner Gourmet
December 09, 2020 11:00 - 43 minutes - 29.6 MBIn this episode, I’m talking to my friend Tamera Pence of Bella THe Corner Gourmet. We met several years ago in a collaboration, A circle, of women and I was so impressed by Tamera’s mild manner and kick-ass business sense. From creating a personalized experience for customers in her B&M store to launching an online store (in case everything goes sideways) Bella The Corner Gourmet has become a destination business. In Lewisburg WV. Pull up a chair and join us at the kitchen table... 2020...
Episode 1 - The Riches are in the Niches with Jennifer Waller of Celtic Complexion
December 01, 2020 19:00 - 53 minutes - 37.1 MBWhat an episode to kick off 2 Hands Made This podcast. From Organic Siren to Celtic Complexion - words matter with your brand...so does the way you market your products. Don’t be a me-too...you need to create a marketing strategy that works for you and the vision and goals of your business...that’s a gem shared in our episode today. You can blend in generically or you can stand out in your niche. Today I’m talking with my friend Jennifer Waller of Celtic Complexion. Years ago she ha...