Episode 24 - How long should your message be?

I hear this question a lot from people...

"How long should my marketing messages be?"

When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page (both long form and short form) they come in different forms. 

Same with landing pages, blog posts, social media posts, how long should you write them? 

And my answer to that is...
...it needs to be long enough that your reader understands what you're talking about, and brings them to an action. 

Listen to this episode as I explain how your audience's stage of awareness and the type of reader they are (do they skim or want to take a deep dive into the details?) makes a difference in the length of copy you write in your marketing messages.