Episode 21 - Etta +Billie’s Alan Rivera shares her soapy marketing secrets
2 Hands Made This
English - May 05, 2021 10:00 - 45 minutes - 31.6 MB - ★★★★★ - 1 ratingMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When it comes to handmade businesses, Etta + Billie was my first maker crush!
Yep, I was like a tongue-tied, school girl when I first met Alana Rivera. I mean, Etta + Billie has a big following, has a big list of well-known stockists and was doing all the business things far and beyond what I was doing in my product business at the time.
And after hearing Alana talk about her business...I knew she was like the rest of us. Passionate about making product, courageous enough to make it a full time business and as down to earth as you can get when it came to asking for help in her business AND sharing her wisdom with those of us that asked.
A rock-star entrepreneur, Alana talks with me about her early days and her kitchen table epiphany that started Etta + Billie, the marketing things she tried that worked and the one that haven’t...and her soapy marketing secret...email. Email campaigns, referrals, reward and more. And how she uses testing and analytics to optimize her marketing (because her real nature is “let’s just do it.”)
Well, as entrepreneurs, we all have to learn from our mistakes and grow in ways we don’t expect.
So, pull your chair up to the kitchen table with us...and enjoy the show.
Resources:
Susan Miller Cavich - soapmaking
California School of Herbal Studies