Episode 14 - The Secret to The Grapeseed Company’s Success...Wine Trash with Kristin Fraser

One of the most unique makers I have the privilege of knowing...and being inspired by her when I had my product business…

Kristin Fraser of The Grapeseed Company

I have followed her journey (she started her business on a sailboat) for years and she’s the only one I know who has literally dug her hands in and made a product from what’s left over when the winemakers make wine. The wine trash as Kristin calls it. 

But it’s really known as...the grapeseeds. 

At Kristin’s company, they dry and press the seeds themselves to produce a rich grapeseed oil full of resveratrol that, well, no other product maker has. It’s their own. It is the basis of every product they make.

And THAT is the unique mechanism (to use a marketing term) that sets The Grapeseed Company apart from every other natural product maker.

And their marketing! Let’s me say, you’ll just have to listen to Kristin and her creativity that grew her business and the biggest ugly cry I’ve heard yet...and how she’s overcoming that.

So pull up your chair to the kitchen table with us and enjoy the show.

Show Notes

The Grapeseed Company Press  

The Scent Camper

Indie Business Network

Savor the Success now Savor Life Planner