Modern Wisdom Podcast Episodes featuring Rory Sutherland

#049 - Rory Sutherland - Psychology In The World Of Advertising

Modern Wisdom - January 28, 2019 07:00 - 1 hour ★★★★★ - 1.8K ratings
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one...