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114: How to Survive the Branding Wilderness with Jonathan David Lewis

Everyday MBA - August 05, 2017 08:00 - 26 minutes ★★★★★ - 172 ratings
Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. H...