114: How to Survive the Branding Wilderness with Jonathan David Lewis
Everyday MBA
English - August 05, 2017 08:00 - 26 minutes - 24.7 MB - ★★★★★ - 172 ratingsEntrepreneurship Business Education How To business education mba entrepreneur marketing startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 113: The Power of Positive Destruction with Seth Mirren
Next Episode: 115: Leveraging the Freelance Economy with Nathan Hirsch
Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments.
Host, Kevin Craine Everyday-MBA.com