In the Arena Podcast Episodes featuring Bob Burg

How to Develop Greater Influence in the Sales Process by Being a Go Giver Influencer, with Bob Burg – Episode #107

In the Arena - April 27, 2018 13:44 - 38 minutes ★★★★★ - 315 ratings
What sales professional in their right mind would NOT like to have greater influence over buyers during the sales process? It’s an ability we all need to have. But greater influence comes at a cost, and it’s a cost that’s not typically about sales techniques or approaches. It's one you pay by doi...

Bob Burg on the Power of Being a True Go Giver – Episode 54

In the Arena - April 22, 2016 13:00 - 45 minutes ★★★★★ - 315 ratings
Many people hate sales because they don’t understand that it’s not about getting money from people, it’s about serving them. Today’s episode is a gem among gems because it features the incomparable Bob Burg. Bob is a legend in the sales, leadership, and marketing world for his many books and lect...