Podcast Episodes available on IPFS
Back in the Saddle #475
New Media Show - November 11, 2021 14:48 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are back we apologize extensive travel by both of us has had us out of pocket. On the show, Todd gets out his calculator and does some rough math on recent revenue and download claims. We will let you be the judge of some … C...
Tools for wrangling marketing data, with JD Prater
Funnel Reboot - November 01, 2021 13:00 - 53 minutesWhat needs to be done with marketing data to make it usable?. Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process was done manually in olden days...
What makes a good Pay-Per-Click Marketer? with Greg Finn
Funnel Reboot - October 25, 2021 13:30 - 43 minutesDo you know a marketer who is adept at using Google Ads or a similar platform to turn out a steady supply of leads? Like Liam Neeson in Taken, what these specialists "have are a very particular set of skills" Not only that, without a standard industry certification, the only way to see if someon...
Facebook Podcasting Team #474
New Media Show - October 21, 2021 14:05 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Facebook Podcast team members Chelsea White, Chelsea is the Product Manager for the Podcast Core Experience, and is responsible for the playback and listening experiences, as well as content discovery and distri...
Episode 59: Strong Social Strategies with Kyle Turk
Funnel Reboot - October 16, 2021 04:23 - 39 minutesI don’t know if you frequent the same social channels that I’m using for the podcast: IG, TW and my personal LinkedIn feed. I’ve put posts for the last 3 years on those platforms and the one thing I can tell you is that without paid promotion, it takes real work to reach a decent audience. I ...
Spotify Listening Audience #473
New Media Show - October 14, 2021 12:44 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss some reports that say Spotify has a lot of podcast listeners but those listeners are not listening to very many podcast. It’s an interesting discussion to say why? We also cover a variety of news. Heads up next week w...
Podcast News #472
New Media Show (Video) - October 09, 2021 01:11 - 1 hour ★★★ - 18 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss various aspects of podcasting and also what exactly is Todd doing in Hawaii.. Plus overcoming some technical issues with recording remotely. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: S...
Podcast News #472
New Media Show - October 09, 2021 01:11 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss various aspects of podcasting and also what exactly is Todd doing in Hawaii.. Plus overcoming some technical issues with recording remotely. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: S...
Focus On: Business in Northumberland - Rice Lake Hard Cider
Focus On: Business in Northumberland - October 08, 2021 14:14Jana Crawford and Graham Smith were looking at opening a craft brewery and cider operation and since both had a long time connection with Rice Lake. In 2017 they started to seriously look for a location locally and in July 2018 they finally landed with their present location in Baltimore. Aft...
Episode 58: I know what you're saying, with Debra Workman and Justin Hacker
Funnel Reboot - October 08, 2021 13:00 - 38 minutesVoice technology is so prevalent, I'm giving a disclaimer on this episode that we'll refer to some voice assistants by name, so smart-speakers or digital assistants within earshot will, you know, notice. Many of us may be users of voice recognition, but few of us know how to use it for marke...
Focus On: Business in Northumberland - Get In The Loop
Focus On: Business in Northumberland - October 06, 2021 14:12Steve Wilkes brought the marketing platform Get In The Loop to Northumberland to make it easier for local businesses to connect digitally with local consumers. Consumers can download a free app to find out which local businesses are connected to Get In The Loop and what their business does an...
Episode 57: How AI Levels the Marketing Playing Field
Funnel Reboot - September 30, 2021 12:00 - 29 minutesIf every part of your customer acquisition can be measured, you'll figure out how to do it profitably. That premise has driven why digital marketing, and especially Pay-per-click (PPC) is managed by experienced humans. These professionals scour through data for the relationship between a compan...
Ashley Carman Hotpod Editor #471
New Media Show - September 30, 2021 11:35 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Ashley Carman the new Hotpod Newsletter editor which was recently acquired by The Verge. This was a great opportunity to see what Ashley’s plans were for the newsletter and where the focus will be. Donate to the...
Focus On: Business in Northumberland - Chantelle Watt Photography
Focus On: Business in Northumberland - September 21, 2021 13:49Chantelle Watt decided at her wedding that a possible career as a Wedding Photographer might be in her future. After only a couple of years of trying it out part-time, Chantelle’s contract was ended by her employer while she was on maternity leave and gave her the push to give it a go as a fu...
Focus On: Business in Northumberland - Olympus Burger
Focus On: Business in Northumberland - September 17, 2021 14:17George Kallonakis took his concept of a burger challenge that was named after a Greek God and called the Labour of Hercules, and used it as the basis of an entire menu of burgers that matched the personalities of the different Greek deities of Olympus. Opened in July of 2013, fame quickly fol...
B2B marketers should strive to know their customers better
English language Visionary Marketing Podcasts - September 15, 2021 07:00 - 22 minutesMarketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear idea of what their customers actually want. In this podcast, Andrew Deutsch from the Fangled group discusses the misalignment...
Episode 56: Content Inc. with Joe Pulizzi - Summer Books
Funnel Reboot - September 11, 2021 13:00 - 58 minutesThe book we talk about in this show is #15 on the Amazon Best Seller list for Internet Marketing. Not to take anything away from past guests, but if you only listen to one of the 50 interviews we have done, I hope that you choose this one. I think most marketers have heard of the Content Mar...
Time for Podcast Foundation? #470
New Media Show (Video) - September 10, 2021 20:18 - 1 hour - Video ★★★ - 18 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn get caught up after Todd was at two events and they also discuss is it time for a podcast foundation. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you …...
Time for Podcast Foundation? #470
New Media Show - September 10, 2021 20:18 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn get caught up after Todd was at two events and they also discuss is it time for a podcast foundation. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you …...
Content Marketing Engineered with Wendy Covey - Summer Books
Funnel Reboot - September 03, 2021 13:00 - 45 minutesNo matter where you look around in today's world, you use things that were conceived and built by engineers. There were engineering-minded thinkers in ancient times like Archimedes and Leonardo da Vinci. industrial age thinkers like Thomas Edison and Henry Ford built on their ideas, to manufac...
The Visual Sale with Tyler Lessard - Summer Books
Funnel Reboot - August 28, 2021 13:00 - 49 minutesThe newest book in our #SummerMarketingBooks series talks about how to take sales & marketing beyond the printed or spoken word. Our guest Tyler Lessard has worked at high-flying tech companies like BlackBerry and lives in the Waterloo Ontario high-tech hub with his wife and four kids. Wheneve...
Limited Distribution – Limited Influence #469
New Media Show - August 27, 2021 00:13 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the report that Joe Rogan is losing influence based on the fact he is only on one platform. We also talk about the much venerated automated download and be careful what you wish for. Donate to the show and Support thi...
Podcast News and Updates #468
New Media Show - August 21, 2021 18:50 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest podcast news and events and a whole host of hot and juicy topics. The only place in podcasting where you can get the combined experience of 33.3 years of podcasting experience. Donate to the show and Suppor...
Digital Marketing in an AI World with Fred Vallaeys - Summer Books
Funnel Reboot - August 21, 2021 14:25 - 59 minutesChess Grandmaster Garry Kasparov was famously beaten in 1997 by a supercomputer built by dozens of IBM technologists. A Slate article looking at how Deep Blue changed chess said "The change here wasn’t just that a computer could win, but that a computer could help human players win if incorpora...
Focus On: Business in Northumberland - Blades of Glory
Focus On: Business in Northumberland - August 21, 2021 13:49Harry Heydon started Blades of Glory in 1994 in Hastings to educate the public about Medieval history and sword fighting. Along with an annual Medieval Festival, Blades of Glory works with Ontario schools to teach kids first hand both in schools and at their educational theme park in Hastings. ...
Focus On: Business in Northumberland - Happenstance
Focus On: Business in Northumberland - August 20, 2021 13:48Erin and Nick Cluley ran coffee shops in Toronto before moving to Port Hope to live. Their next step was open a location in downtown Port Hope...which turned into a coffee pub + bakery in Port Hope...which turned into a coffee pub and bakery in Port Hope + coffee pub in Cobourg. Listen as Erin...
Focus On: Business in Northumberland - Northumberland Pro Wrestling
Focus On: Business in Northumberland - August 19, 2021 13:30Derek Sharp explains the recent history of wrestling in the Northumberland area and how Northumberland Pro Wrestling was born in late 2020...only to be brought to a halt after their first event, due to the pandemic. Listen as Derek explains the plans for the future for wrestling in Northumber...
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
English language Visionary Marketing Podcasts - August 18, 2021 06:30 - 12 minutesA book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is overwhelming, customers want respect, it’s time to rock CX and get some service. Here’s what Ad...
Unfair Marketing with David Rodnitzky - Summer Books
Funnel Reboot - August 16, 2021 13:00 - 37 minutesHas this ever happened in your career? Sales told you that a deal was lost even though you have a superior product You've seen the positioning statements listed in your website or in your ads twisted by your competitors, to exploit some weakness You saw an industry award or splashy press g...
Podcast Movement Recap #467
New Media Show - August 16, 2021 00:13 - 1 hour ★★★★ - 25 ratingsTodd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss podcast movement and a host of other topics. My apology on the late posting I have been in the middle of a massive power outage going on six days/ Donate to the show and Support this podcast. Send a Sticker Get a Stic...
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