English language Visionary Marketing Podcasts
78 episodes - English - Latest episode: about 2 months ago -Visionary Marketing Podcasts in English
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Episodes
Networking and Growing Your B2B Business with LinkedIn
April 20, 2024 07:10 - 31 minutes - 14.4 MBWalking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert regarding that platform. Daniel Alfon … The post Networking and Growing Your B2B Business with LinkedIn appeared first on Marketing and Innovation.
LinkedIn’s new features under the microscope
March 14, 2024 14:56 - 12 minutes - 11.6 MBWhat are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able to answer a few basic … The post LinkedIn’s new features under the microscope appeared first on Marketing and Innovation.
Luxury Venues during the 2024 Paris Olympics
February 15, 2024 09:36 - 19 minutes - 16.8 MBWhat if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya Bencheva, the CEO and founder … The post Luxury Venues during the 2024 Paris Olympics appeared first on Marketing and Innovation.
The AI ‘revolution’ will not take place
February 08, 2024 07:39 - 12 minutes - 9.31 MBJust like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our trotters in the trough in … The post The AI ‘revolution’ will not take place appeared first on Marketing and Innovation.
CSR: a survival guide for the depressed responsible marketer
January 22, 2024 07:30 - 9 minutes - 8.13 MBHow can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural … The post CSR: a survival guide for the depressed responsible marketer appeared first on Marketing and Innovation.
Surviving the Content Shock In The Age of GenAI
December 11, 2023 07:00 - 30 minutes - 23.3 MBWill marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024. As part of the program, … The post Surviving the Content Shock In The Age of GenAI appeared first on Marketing and Innovation.
Can GenAI have an impact on CRM?
December 05, 2023 08:00 - 7 minutes - 10.7 MBAccording to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to specific CX applications? Forrester’s analysts … The post Can GenAI have an impact on CRM? appeared first on Marketing and Innovation.
What are the applications of GIS systems
December 01, 2023 07:00 - 13 minutes - 9.47 MBWhat are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us. Geographic information systems and their applications How did you get started with GIS? During college, I saw geographic information systems as an opportunity that would lead to jobs after my studies. … The post What are the applications of GIS systems appeared first on Marketing and Innovation.
A day in the life of a GIS program manager
November 20, 2023 08:00 - 17 minutes - 14.1 MBVisionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software is used for tracking systems, the issue of … The post A day in the life of a GIS program manager appeared first on Marketing and Innovation.
PIMs at the heart of Customer Experiences
November 16, 2023 06:51 - 8 minutes - 11.3 MBProduct Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds light on how product information can greatly enhance CX. Virginie Blot, Product Experience Management evangelist at Akeneo, gave us her point of view and analysis on that survey. Place a … The post PIMs at the heart of Customer Experiences appeared first on Marketing and Innovation.
Behavioral Targeting is the right way forward
November 10, 2023 14:35 - 7 minutes - 11 MBA recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of change in this area. It also provides figures and details on the various so-called “Behavioral … The post Behavioral Targeting is the right way forward appeared first on Marketing and Innovation.
Forrester’s Green Market Revolution
November 02, 2023 07:30 - 9 minutes - 12.6 MBThe green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester‘s Thomas Husson’s Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and ourselves. We interviewed Thomas to better understand how urgent the situation is, and how consumers … The post Forrester’s Green Market Revolution appeared first on Marketing and Innovation.
The learning curve of qualitative studies
October 30, 2023 07:43 - 9 minutes - 13 MBThe learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of it will also inevitably lead to soaring costs. Our simple methodology based on the experience … The post The learning curve of qualitative studies appeared first on Marketing and Innovation.
Implementing AI within businesses
October 23, 2023 07:00 - 13 minutes - 18.2 MBAI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the future of work at Big Data AI Paris in September 2023. AI and IT experts from different backgrounds were able to … The post Implementing AI within businesses appeared first on Marketing and Innovation.
An AI Incognito Influencer in the digital world
October 11, 2023 12:38 - 21 minutes - 22.6 MBVisionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito AI Influencer Project. We touch on the benefits and limitations of AI-generated influencers, the intertwining of art and business, and more. Katja provides an optimistic assessment of the current digital landscape, proclaiming that the usage … The post An AI Incognito Influencer in the digital world appeared first on Marketing and Innovation.
Breaking down silos: digital transformation’s greatest myth
August 14, 2023 13:13 - 8 minutes - 11.6 MB‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably the biggest fable about transformation projects, be they digital or not. Some time ago, I … The post Breaking down silos: digital transformation’s greatest myth appeared first on Marketing and Innovation.
Marketers should not be afraid of losing their jobs to AI
June 16, 2023 06:21 - 19 minutes - 14.4 MBWill marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A set of tools to bridge … The post Marketers should not be afraid of losing their jobs to AI appeared first on Marketing and Innovation.
Making Preparations for Adobe Summit 2023
June 06, 2023 07:00 - 4 minutes - 6.22 MBIt’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both online and offline. As we … The post Making Preparations for Adobe Summit 2023 appeared first on Marketing and Innovation.
Are Digital Experiences Hampering Customer Experiences?
April 27, 2023 06:00 - 28 minutes - 16.9 MBAre digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on the matter. He takes a close look at the way … The post Are Digital Experiences Hampering Customer Experiences? appeared first on Marketing and Innovation.
Reducing the carbon footprint of digital advertising
April 25, 2023 05:30 - 6 minutes - 4.05 MBCould one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows that the digital marketing industry … The post Reducing the carbon footprint of digital advertising appeared first on Marketing and Innovation.
Understanding Platform Business Models Now and in the Future
March 17, 2023 07:50 - 38 minutes - 20 MBPlatform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon version. In this book he … The post Understanding Platform Business Models Now and in the Future appeared first on Marketing and Innovation.
How to use social media visuals more effectively
March 06, 2023 08:00 - 6 minutes - 4.03 MBSocial media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert Rose, founder and chief strategy … The post How to use social media visuals more effectively appeared first on Marketing and Innovation.
Perceived value: how customers rate a product or service
February 15, 2023 14:42 - 5 minutes - 3.55 MBHow do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This is the subject of today’s … The post Perceived value: how customers rate a product or service appeared first on Marketing and Innovation.
Tech layoffs and disillusionment in Silicon Valley
February 09, 2023 07:30 - 5 minutes - 3.41 MBThis morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In short, it all sounds like … The post Tech layoffs and disillusionment in Silicon Valley appeared first on Marketing and Innovation.
App-driven product-led marketing is the new growth hack
February 08, 2023 08:00 - 22 minutes - 16.7 MBDigital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who a product evangelist at Amplitude, we discussed this new groundbreaking trend and the reallocation of marketing dollars towards apps to generate more growth. App-driven product-led … The post App-driven product-led marketing is the new growth hack appeared first on Marketing and Innovation.
Supercharge your marketing with customer communities
January 31, 2023 12:38 - 6 minutes - 4.06 MBCustomer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest we forget, we should always … The post Supercharge your marketing with customer communities appeared first on Marketing and Innovation.
5 takeaways on the current state of Sales Enablement
January 25, 2023 13:00 - 14 minutes - 8.37 MBWhat is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales process. It shows how sales are becoming increasingly complex and how organisations are adapting to … The post 5 takeaways on the current state of Sales Enablement appeared first on Marketing and Innovation.
Forrester advises advertisers to put Twitter on Back Burner
January 23, 2023 08:00 - 17 minutes - 11.6 MBIs Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the answer. Journalists reporting on the whims of … The post Forrester advises advertisers to put Twitter on Back Burner appeared first on Marketing and Innovation.
Ask these 3 questions if you want your customers to love your brand
January 19, 2023 07:08 - 6 minutes - 4.12 MBSo you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books. However, I found these 3 questions useful to … The post Ask these 3 questions if you want your customers to love your brand appeared first on Marketing and Innovation.
Social selling is about strategy it’s not about tools
January 09, 2023 07:55 - 40 minutes - 28.3 MBSocial Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and leverage this channel effectively. In … The post Social selling is about strategy it’s not about tools appeared first on Marketing and Innovation.
The Immersive Web is Meta’s ultimate goal, not the Metaverse
January 05, 2023 06:44 - 6 minutes - 5.25 MBWhat if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail exhibition, of which Visionary Marketing was a media partner. Pierric shared with us some of the innovations launched by Meta as well as … The post The Immersive Web is Meta’s ultimate goal, not the Metaverse appeared first on Marketing and Innovation.
Customer service is a major source of frustration for consumers
December 23, 2022 17:44 - 5 minutes - 7.28 MBA worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com is entitled “Customer Service: When Emotions Take Control”. It could serve as a roadmap for businesses that … The post Customer service is a major source of frustration for consumers appeared first on Marketing and Inno...
How to scale a B2B start-up globally in just two years
December 05, 2022 07:27 - 8 minutes - 11.9 MBScaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and European presence in Paris, France. I spent some time with D.K. to understand his background, here is a written account of this fascinating discussion with … The post How to scale a B2B start-up globally in just two years appeared first on Marketing and Innovation.
US Start-up Marqvision tackles counterfeiting on marketplaces
November 29, 2022 07:40 - 8 minutes - 5.65 MBCounterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed Emmanuel Alavoine, Head of Expansion at Marqvision, a US start-up that … The post US Start-up Marqvision tackles counterfeiting on marketplaces appeared first on Marketing and Innovation.
Must-read: Scott Berkun Spells Out The Myths of Innovation
October 28, 2022 08:56 - 10 minutes - 6.15 MBThe myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, alas! and yet I’ve read all the books,’ the warning sent by French poet Stéphane Mallarmé would be perfectly valid for most of the literature devoted … The post Must-read: Scott Berkun Spells Out The Myths of Innovation appeared first on Marketing and Innovation.
Can Blockchain Technology Innovate the Supply Chain ?
October 27, 2022 07:18 - 8 minutes - 4.56 MBBlockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands and companies accountable while guaranteeing product authenticity and responsible sourcing. According to IBM: Blockchain for supply chain solutions help supply chain leaders use data to … The post Can Blockchain Technology Innovate the Supply Chain ? appeared first on Mark...
Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
October 24, 2022 06:53 - 8 minutes - 4.08 MBMake It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience Conference is approaching (London on November … The post Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner appeared first on Marketing and Innovation.
European consumers are concerned about how brands are using their data
October 03, 2022 11:23 - 4 minutes - 2.4 MBCompanies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust Report* and an interview conducted … The post European consumers are concerned about how brands are using their data appeared first on Marketing and Innovation.
Brands and social media: facing up to new challenges in 2022
September 21, 2022 06:00 - 8 minutes - 4.2 MBIn 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in the future of these ‘new’ platforms, whose pioneers will celebrate their 20th anniversary. As TikTok is in full swing and the uses of the platforms are … The post Brands and social media: facing up to new challenges in 2022 appeared first on Marketing and Innovation.
Dark Social marketing: the elephant in the room
September 07, 2022 05:15 - 5 minutes - 3.23 MBWhen Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me about a new Star Wars episode. Then he explained to me what it was all about and it seemed to me I’d known everything … The post Dark Social marketing: the elephant in the room appeared first on Marketing and Innovation.
Commodity Markets Disrupted for the Sake of Fairness
July 26, 2022 06:50 - 19 minutes - 7.76 MBWheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, founder of Coordisc, to shed light on this topic. Disrupting Commodity Markets for the Sake of Fairness The price of wheat had a steep spike and … The post Commodity Markets Disrupted for the Sake of Fairness appeared first on Marketing and Innovation.
B2B vs B2C: why B2B matters and deserves more media coverage
July 18, 2022 06:55 - 17 minutes - 9.05 MBThe media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asked Dave Sobel, host of the Business of Tech podcast and a leading voice in the delivery of IT … The post B2B vs B2C: why B2B matters and deserves more media coverage appeared first on Marketing and Innovation.
Business Development Outsourcing as a tool against human trafficking
July 13, 2022 11:37 - 26 minutes - 24.4 MBAccording to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on The post Business Development Outsourcing as a tool against human trafficking appeared first on Marketing & Innovation.
Business Development Outsourcing as a tool against modern slavery
July 13, 2022 11:37 - 26 minutes - 24.4 MBAccording to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of creating a Business Development Outsourcing company Onlinetooffline (O2O) for former victims of human trafficking. Mat has opened one BPO center in the Philippines with a goal of … The post Business Development Outsourcing as a tool against modern slavery appeared first on Marketing and Innova...
Love thy salespeople and they will love your CRM system
June 23, 2022 12:00 - 17 minutes - 8.7 MBA sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, NoCRM.io‘s Sunny Paris is adamant that too many CRM projects are centred around the managers’ point of view. In this post I will investigate and analyse … The post Love thy salespeople and they will love your CRM system appeared first on Marketing and Innovation.
Digital advertising: 40% of inventory already cookieless
June 13, 2022 14:30 - 21 minutes - 9.77 MBWith the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors which are making it very difficult for anybody to predict the future. Yet, it’s not just an old world’s that dying before our eyes, but … The post Digital advertising: 40% of inventory already cookieless appeared first on Marketing and Innovation.
Marketing Automation tips: Key Lessons From Successful Implementations
June 10, 2022 05:00 - 31 minutes - 12.9 MBJudging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added value to retail and business-to-consumer businesses, especially regarding marketing and sales alignment. Even though it has been around for a while now, we asked ourselves … The post Marketing Automation tips: Key Lessons From Successful Implementations appeared first on Marketing ...
B2B Sharing Economy: A multi-trillion dollar market
April 27, 2022 13:02 - 10 minutes - 14.1 MBThe sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks to Navi Radjou’s tireless optimism, we now know that in our professional and personal lives, we can innovate for the greater good while contributing to … The post B2B Sharing Economy: A multi-trillion dollar market appeared first on Marketing and Innovation.
Will Google Analytics be Banned in Europe? Not as easy as it seems
April 06, 2022 12:53 - 20 minutes - 28 MBWill there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report website traffic. Several issues have arisen in Europe as Google Analytics has been found to improperly protect European Union’s citizens’ data and could ultimately be … The post Will Google Analytics be Banned in Europe? Not as easy as it seems appeared first on Marketing and Innovation.
Will intermodal transport be the future of transportation by 2050?
March 16, 2022 08:00 - 9 minutes - 13.5 MBWill intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or lump it, lead us to change the way we travel, new concepts for passenger transportation such as intermodal or multimodal transport are becoming increasingly popular. Visionary … The post Will intermodal transport be the future of transportation by 2050? appeared first on Marketing and Innovation.