English language Visionary Marketing Podcasts
78 episodes - English - Latest episode: 2 months ago -Visionary Marketing Podcasts in English
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Episodes
Trust is at the heart of the digital economy #adobepartner
March 10, 2022 08:00 - 7 minutes - 11 MBThe trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Lire la suite The post Trust is at the heart of the digital economy #adobepartner appeared first on Marketing & Innovation.
Trust is at the heart of the digital economy
March 10, 2022 08:00 - 7 minutes - 11 MBThe trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience had revealed how essential trust is within this relationship between brands and consumers. The American software company has therefore decided to launch a new study on … The post Trust is at the heart of the digital economy appeared first on Marketing and Innovation.
What could be the potential applications for the Metaverse in B2B?
March 02, 2022 08:10 - 19 minutes - 27 MBAt a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a thing as a Metaverse for consumers and Forrester states there aren’t any applications for that yet, I turned towards the famous independent analyst group to shed … The post What could be the potential applications for the Metaverse in B2B? appeared first on Marketing and Innovation.
Behind the scenes of an Art auction with NFTs
February 04, 2022 07:58 - 12 minutes - 16.7 MBThe sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can be used for a range of products and services. I invited Valentin Lefebvre to talk about this topic. Before working in digital Art and NFT … The post Behind the scenes of an Art auction with NFTs appeared first on Marketing and Innovation.
Website search quality: why it’s bad and how it can be improved
December 22, 2021 06:56 - 20 minutes - 28.3 MBHow can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search quality. We have also described how our panel of British CX experts have described the issue and the need to solve it. Here are a … The post Website search quality: why it’s bad and how it can be improved appeared first on Marketing and Innovation.
The unrelenting rise of high-end business to business e-commerce
December 03, 2021 07:30 - 7 minutes - 9.92 MBFor a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their business as if the Internet hadn’t happened. One used to think that hard-to-sell products and services such as bespoke industrial solutions, lifts and suchlike required person-to-person … The post The unrelenting rise of high-end business to business e-commerce appeared first on Marketing and...
Online Roundtable: Impact of website research on CX (survey)
October 16, 2021 07:00 - 4 minutes - 5.71 MBWebsite search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on The post Online Roundtable: Impact of website research on CX (survey) appeared first on Marketing & Innovation.
The impact of website research on CX (survey)
October 16, 2021 07:00 - 4 minutes - 5.71 MBWebsite search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely debated in the world of marketing and especially digital marketing. This is to us, we must admit, rather puzzling and the results of a survey … The post The impact of website research on CX (survey) appeared first on Marketing and Innovation.
B2B marketers should strive to know their customers better
September 15, 2021 07:00 - 22 minutes - 31.4 MBMarketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear idea of what their customers actually want. In this podcast, Andrew Deutsch from the Fangled group discusses the misalignment in what marketers ‘perceive as customer … The post B2B marketers should strive to know their customers better appeared first on Marketing and Innovation.
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
August 18, 2021 06:30 - 12 minutes - 17.6 MBA book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is overwhelming, customers want respect, it’s time to rock CX and get some service. Here’s what Adrian is telling us in this podcast recorded live on … The post Never Mind The Bollocks Here’s The PUNK CX Customer Experience appeared first on Marketing and Innovation.
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
July 19, 2021 07:30 - 12 minutes - 16.8 MBHow to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 pitfalls to avoid at all costs for writing high-quality white papers. High-quality B2B white papers: 3 tips and 3 pitfalls to avoid 3 tips to … The post High-quality B2B white papers: 3 tips and 3 pitfalls to avoid appeared first on Marketing and Innovation.
B2B marketing: are we all potential opinion leaders?
July 14, 2021 06:57 - 7 minutes - 10.5 MBAre we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. Bruno emphasises the aspects that will resonate with those of us who have worked as clients or consultants. The rest of us can benefit from … The post B2B marketing: are we all potential opinion leaders? appeared first on Marketing and Innovation.
The future of cryptocurrencies may not be the one you think
July 07, 2021 06:00 - 14 minutes - 19.2 MBWhen it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that when you ask the woman or man in the street, you discover that they have only one word on their lips: Bitcoin! Yet, my interview … The post The future of cryptocurrencies may not be the one you think appeared first on Marketing and Innovation.
Content marketing 2021 statistics: Semrush shows content is truly King
May 27, 2021 07:16 - 13 minutes - 18.7 MBContent marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of content marketing, its weight, and its budgets? As I was preparing for a lecture I delivered recently, I asked myself a question: content … The post Content marketing 2021 statistics: Semrush shows content is truly King appeared first on Marketing and Innovation.
2021 luxury market update : it’s all about digital and China
April 21, 2021 08:14 - 8 minutes - 11.8 MBWhat is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing experts regarding the luxury market, told me that the role of digital in the luxury market was not as significant as one may have thought. … The post 2021 luxury market update : it’s all about digital and China appeared first on Marketing and Innovation.
4 main ingredients for innovation in Silicon Valley
March 31, 2021 05:54 - 9 minutes - 12.6 MBSilicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is a source of inspiration for many business people around the world who dream of discovering the secrets of this success. Silicon Valley can be defined … The post 4 main ingredients for innovation in Silicon Valley appeared first on Marketing and Innovation.
Leadership: a “digital” transformation should be called transformation
March 29, 2021 06:30 - 21 minutes - 29.3 MBA “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead, How Being Yourself Makes You a Better Leader”. In this new opus, he draws a … The post Leadership: a “digital” transformation should be called transformation appeared first on Marketing and Innovation.
B2B Complex sales: how to convince buyers in 2021
February 17, 2021 07:55 - 8 minutes - 12.3 MBAll B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from now on to better perform. Complex sales: how to convince B2B buyers in 2021 Not … The post B2B Complex sales: how to convince buyers in 2021 appeared first on Marketing and Innovation.
New trends in product searches and the future of e-commerce
January 27, 2021 07:50 - 17 minutes - 23.7 MBWith the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable, an automated centralised ad management system operating in the e-commerce space. He talked to us … The post New trends in product searches and the future of e-commerce appeared first on Marketing and Innovation.
Covid-19 threatening contact centres with extinction
December 22, 2020 07:45 - 15 minutes - 21.5 MBContact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide footprint and headquarters in Croatia … The post Covid-19 threatening contact centres with extinction appeared first on Marketing and Innovation.
Have search engines become useless? And Google, in particular
November 16, 2020 07:30 - 20 minutes - 27.8 MBHave search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in my mind, crucial: What is the use of search engines and isn’t it time we … The post Have search engines become useless? And Google, in particular appeared first on Marketing and Innovation.
When video interviewing gives market research a new dimension
October 26, 2020 08:26 - 13 minutes - 18.8 MBVideo interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative ways of carrying out consumer … The post When video interviewing gives market research a new dimension appeared first on Marketing and Innovation.
Digital-First: B2B Businesses Should Transition to a New Marketing Model
October 16, 2020 06:50 - 15 minutes - 22 MBWe’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved forward to the point that nearly 5 years’ worth of transformation was achieved in barely five months, and it’s just the beginning. As the summer season comes … The post Digital-First: B2B Businesses Should Transition to a New Marketing Model appeared first on Marketing and Innovation.
NLP: How Trint reshaped content production for ever
January 03, 2020 08:00 - 16 minutes - 11 MBI have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Read on The post NLP: How Trint reshaped content production for ever appeared first on Marketing & Innovation.
Natural Language Processing Transcription for Journalists
January 03, 2020 08:00 - 16 minutes - 11 MBI have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer. So, I thought, “if he … The post Natural Language Processing Transcription for Journalists appeared first on Marketing and Innovation.
Too few CMOs are involved in digital transformation
June 07, 2019 07:00 - 12 minutes - 11.2 MBI came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a matter of fact, Forrester has … The post Too few CMOs are involved in digital transformation appeared first on Marketing and Innovation.
Experience Economy: Great Experiences Begin with Great Service -Joe Pine
December 14, 2017 10:00 - 3 minutes - 2.87 MBJoe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating memorable events for customers. In-Store Customer Experiences These events are meant to elevate the experience and increase the probability of economic exchange. Today, our economy … The post Experience Economy: Great Experiences Begin with Great Service -Joe Pine appeared first on Marketing and Innovation.
Digital transformation: reinventing retail banking
September 28, 2015 12:08 - 7 minutes - 5.01 MBWith digital transformation, the retail banking market is being completely reconfigured. New players are entering the market and new expectations are high. Hence, retail banks need to change the way they operate. They should try and adapt to this transforming market, and maintain their ability to grow. Digital transformation is at the core of this … The post Digital transformation: reinventing retail banking appeared first on Marketing and Innovation.