Latest Website conversion Podcast Episodes
69: 3 Campaign Ideas To Generate Sales In The Next 30 Days
The Website Conversion Show - March 14, 2023 19:47 - 23 minutes ★★★★★ - 4 ratingsAre you looking for new campaign ideas? Have your recent marketing campaigns started to fall flat? Are you ready to try new ideas that actually convert your contacts into paying customers? In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to ...
68: Why Your Website Isn't Converting: The Power Of Understanding Your Audience
The Website Conversion Show - March 06, 2023 17:07 - 15 minutes ★★★★★ - 4 ratingsAre you stuck with a website that fails over and over again to convert your visitors? Is your messaging falling flat with what your audience really wants? Are you ready to make make the right adjustments to skyrocket your conversion rates? In this episode, John Aikin reveals the secr...
67: 12 Examples of Highly Effective Landing Pages
The Website Conversion Show - February 27, 2023 10:00 - 14 minutes ★★★★★ - 4 ratingsWatch the Video: https://youtu.be/zkDBHJHhCyM A well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences. In this podcast, John Aikin walks through 12 unique landing page examples that foc...
66: How to Build the Best Converting Landing Pages
The Website Conversion Show - February 20, 2023 10:00 - 12 minutes ★★★★★ - 4 ratingsA landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few. If you want to create a landing page that converts, it's crucial to know what type ...
65: What is a Landing Page?
The Website Conversion Show - February 13, 2023 10:00 - 20 minutes ★★★★★ - 4 ratingsThe term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page? The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. The landing page should be desi...
64: A Guide to Crafting Customer-Centric Offers
The Website Conversion Show - February 06, 2023 10:00 - 11 minutes ★★★★★ - 4 ratingsOne of the major keys to successful marketing is to understand the customer and communicate with them at their level. That's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. Start by identifying your custom...
63: Crafting an Effective Homepage for B2B Brands
The Website Conversion Show - January 30, 2023 10:00 - 7 minutes ★★★★★ - 4 ratingsSome companies tend to prioritize their own interests above those of their customers. Often those priorities will affect their website design, especially on homepages. These companies often focus too much on talking about the company and its products, which can cause high bounce rates...
62: 5 Sales Copy Frameworks That Will Transform Your Website
The Website Conversion Show - January 23, 2023 10:00 - 10 minutes ★★★★★ - 4 ratingsLearning sales copy is a valuable skill for anyone in any career. If you master the art of writing effective sales copy or get even just a little good at writing sales copy, you will be so much more successful because it is such a skill that can be utilized in so many different ways. I...
61: Never Build a Website Without Doing This First
The Website Conversion Show - December 05, 2022 10:00 - 14 minutes ★★★★★ - 4 ratingsThe internet is constantly evolving. It's impossible to know what it will look like even 2, 3, or 4 years down the road. That's part of the reason you need to focus on adaptability when you're creating a website. Whether you're a small business owner, a marketing director, or anyone l...
60: Steal This Copywriting Hack to Double Your Website Leads
The Website Conversion Show - November 28, 2022 10:00 - 9 minutes ★★★★★ - 4 ratingsSo many people talk about SEO, buying new tools, and adding all kinds of stuff to their websites like calculators and quizzes when they are looking for ways to generate more leads. All that stuff is great and can be effective. But when it comes to bringing in new leads immediately ...
59: 4 Steps To Create More Sales Opportunities In 30 Days
The Website Conversion Show - September 12, 2022 09:00 - 6 minutes ★★★★★ - 4 ratings-------- View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today! Are you frustrated with your website’s performance? Is it a...
58: How to Determine What Your Lead Magnet Should Be
The Website Conversion Show - September 06, 2022 09:00 - 7 minutes ★★★★★ - 4 ratingsView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today! Are you frustrated with your website’s performance? Is it a clearly o...
57: Understanding Lead Identification
The Website Conversion Show - August 29, 2022 09:00 - 13 minutes ★★★★★ - 4 ratingsUnderstanding lifecycle stages is a key component to lead identification. We have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) Mos...
56: How to Setup a Successful Sales Demo
The Website Conversion Show - August 22, 2022 09:00 - 7 minutes ★★★★★ - 4 ratingsFor most SAAS companies, their bottom of funnel call to action used for prospective customers is to push people on to a call with a salesperson. These companies don’t realize that these people want to sign up for a product demo. Getting people into a product or sales demo takes people...
55: How to Wireframe Your Website Pages Part 2
The Website Conversion Show - August 15, 2022 09:00 - 7 minutes ★★★★★ - 4 ratingsWireframes are a crucial component of any successful website build or redesign. In part 1, John Aikin talked through two major wireframe concepts: Where to get started How to start thinking about answering questions based on what people actually need In part 2, John goes through the...
54: How to Create an Email Funnel that Converts
The Website Conversion Show - August 08, 2022 09:00 - 10 minutes ★★★★★ - 4 ratingsThere are lots of different ways that you can engage your audience. But the greatest way to ensure that your audience is being adequately nurtured and engaged is by creating marketing and sales funnels. You might find that different funnels, whether geared towards social ads, lead mag...
53: How to Wireframe Your Website Pages Part 1
The Website Conversion Show - August 01, 2022 09:00 - 19 minutes ★★★★★ - 4 ratingsOut of every possible thing that could have an impact on the functionality or the purpose of your website, wireframes are one of the most critical components. Many of us want to skip through wireframes and get straight to designing. 💣 Truth Bomb 💣: If your wireframes are done incorrec...
52: How to Plan Your Website Pages With a Sitemap
The Website Conversion Show - July 25, 2022 09:00 - 18 minutes ★★★★★ - 4 ratingsWhat exactly is a sitemap? Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. But that's not necessarily their sitemap. And when people think this way, they tend to forget many pages that don't exist in the naviga...
51: The Most Common Misconceptions About Content on Your Website
The Website Conversion Show - July 18, 2022 09:00 - 28 minutes ★★★★★ - 4 ratingsFar too often, people like to focus on the wrong things during the website design and copywriting process. Many fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t unde...
50: The Anatomy Of An Awesome About Page
The Website Conversion Show - July 11, 2022 09:00 - 21 minutes ★★★★★ - 4 ratingsAbout pages are one of the most underutilized and misused pages on a company's website. Most people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company. Nobody cares about...
49: "Running Up That Hill" With Content Marketing
The Website Conversion Show - July 05, 2022 09:00 - 19 minutes ★★★★★ - 4 ratingsWhat can Kate Bush teach us about reviving old content? Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album. ...
48: 11 Powerful Ways To Leverage HubSpot FREE CMS Tools
The Website Conversion Show - June 27, 2022 09:00 - 26 minutes ★★★★★ - 4 ratingsHubSpot recently released FREE CMS Tools, which has been making big news in the world of website development. But what does that mean for you? What is included in these tools? How can this be helpful for companies not currently on HubSpot? I'm breaking this down, and much much more on...
47: How To Plan Your Marketing Budget
The Website Conversion Show - June 20, 2022 09:00 - 32 minutes ★★★★★ - 4 ratingsHow do you know how much you should be spending each year on your marketing? On your website? On your ads? On your staff salaries and vendors? What kind of return should you be expecting? How do you know that you’re making the right decisions and not just “winging” it with your best gue...
46: How to Run an Inbound Sales Call After a Website Conversion
The Website Conversion Show - June 13, 2022 09:00 - 15 minutes ★★★★★ - 4 ratingsWe do a lot of work with companies who sell consulting services or high-end software products, and this is what almost all of their sales processes look like: We’re going to get people on a call We’re going to schedule a time to meet We’re going to start asking them some background ...
45: Why Your Website & CRM Are The Exact Same Tool
The Website Conversion Show - June 06, 2022 09:00 - 8 minutes ★★★★★ - 4 ratingsMost people see all the different elements of their marketing as separate entities that float around independently of each other. They have the tools and channels they manage, and they see the website as just a PIECE of that. But where this strategy fails miserably, and why so many ...
44: How to Create and Plan Topic Clusters
The Website Conversion Show - May 30, 2022 09:00 - 10 minutes ★★★★★ - 4 ratings“How much content do I need to put out to generate more organic traffic and leads?” This is one of the most common SEO questions people tend to ask. People feel like they need to constantly create content and continue building a ton of stuff. In doing so, they often forget a crucial ...
44: How to Create and Plan Topic Clusters?
The Website Conversion Show - May 30, 2022 09:00 - 10 minutes ★★★★★ - 4 ratings“How much content do I need to put out to generate more organic traffic and leads?” This is one of the most common SEO questions people tend to ask. People feel like they need to constantly create content and continue building a ton of stuff. In doing so, they often forget a crucial ...
43: Why Most Marketers Fail to Close Enough Leads to Grow Their Business
The Website Conversion Show - May 23, 2022 09:00 - 9 minutes ★★★★★ - 4 ratingsWhy do most marketers fail miserably today? The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance. Most agencies will build entire proposals aroun...
42: 5 Critical Actions to Create a Conversion Event
The Website Conversion Show - May 16, 2022 09:00 - 16 minutes ★★★★★ - 4 ratingsWe have to hook the audience like we're fishing, right? We have to hook them, or we're never going to get them in the boat. If we don't do our job of putting the correct information out there that catches their attention, that appeals to them, our efforts become a complete loss. But ...
41: 3 Keyword Strategies for Creating More Content Around 1 Topic
The Website Conversion Show - April 25, 2022 09:00 - 7 minutes ★★★★★ - 4 ratingsOne of the hardest parts of building a strong marketing machine is regular content production. Coming up with relevant content is not always easy. Building on the same topic over and over again is even harder. However, it doesn’t necessarily have to be that way. In this episode,...
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