Latest Voices of search Podcast Episodes
The Key To Optimizing GenAI Search Engines
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 21, 2024 12:00 - 22 minutes ★★★★★ - 70 ratingsCEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative AI search engines. Connect With: Jim Yu:...
How The Enterprise Will Have To Adapt To Gen AI Search Engines
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 20, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsCEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics. Connec...
Thriving As A Latina Woman In A Male-Dominated Industry
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 18, 2024 12:00 - 13 minutes ★★★★★ - 70 ratingsYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters diff...
Specialization Within Content Marketing
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 17, 2024 12:00 - 21 minutes ★★★★★ - 70 ratingsYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters diff...
Game-Changing Tech SEO Lessons Learned
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 16, 2024 12:00 - 20 minutes ★★★★★ - 70 ratingsPaulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some general big tech SEO assumptions as well. Connect With: Pau...
Using SEO To Make Black Friday Successful
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 15, 2024 12:00 - 23 minutes ★★★★★ - 70 ratingsPaulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to...
Don't Be Evil: Google's Secret War
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 14, 2024 12:00 - 22 minutes ★★★★★ - 70 ratingsJosh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budget...
The Future Of Google Search & Ethics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 13, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsJosh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is c...
Build A 7-Figure Business With A Single Keyword
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 11, 2024 12:00 - 25 minutes ★★★★★ - 70 ratingsKonrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audie...
The Future of Google Search
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 10, 2024 12:00 - 18 minutes ★★★★★ - 70 ratingsCEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this porti...
Product And Service's Placement Bonanza
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 09, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsTye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Pol...
Affiliate Marketing Best Practices
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 08, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsCEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategi...
Leveraging Location-Based Exclusivity In SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 07, 2024 12:00 - 16 minutes ★★★★★ - 70 ratingsTodd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong onlin...
Making SEO Work For Audiology Clinics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 06, 2024 12:00 - 34 minutes ★★★★★ - 70 ratingsTodd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for aud...
B2B SEO vs B2C SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 05, 2024 12:00 - 12 minutes ★★★★★ - 70 ratingsMicah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. T...
SEO At A PE Firm Vs In-House
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 04, 2024 12:00 - 11 minutes ★★★★★ - 70 ratingsVP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure...
Surviving An Acquisition As An SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 03, 2024 12:00 - 17 minutes ★★★★★ - 70 ratingsMicah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizationa...
Achieving Your SEO Growth Goals
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 02, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsJessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they ...
Making SEO Content Stand Out W/Storytelling
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - May 01, 2024 12:00 - 20 minutes ★★★★★ - 70 ratingsCEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO conte...
Hreflang Tag's Relevancy For International Websites
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 30, 2024 12:00 - 14 minutes ★★★★★ - 70 ratingsRodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global struc...
The Importance Of SEO In Website Redesigns/Migrations
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 29, 2024 12:00 - 17 minutes ★★★★★ - 70 ratingsRodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, whe...
Scaling Technical SEO For Millions Of URLs
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 27, 2024 12:00 - 20 minutes ★★★★★ - 70 ratingsJason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in...
Spam In The Age Of AI
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 26, 2024 12:00 - 21 minutes ★★★★★ - 70 ratingsJason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is sc...
Importance In Taxonomy For Large Websites
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 25, 2024 12:00 - 17 minutes ★★★★★ - 70 ratingsAlex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site...
How To Optimize For SGE
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 24, 2024 12:00 - 21 minutes ★★★★★ - 70 ratingsAlex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for...
Measuring How Speed Impacts SEO & UX
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 23, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsMatthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engine...
How Core Web Vitals Affect SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 22, 2024 12:00 - 21 minutes ★★★★★ - 70 ratingsMatthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we...
Why Interaction Signals (IE:RankBrain) Matter
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 20, 2024 12:00 - 15 minutes ★★★★★ - 70 ratingsJeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, t...
How Old SEO Signals Became Tables-Takes
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 19, 2024 12:00 - 19 minutes ★★★★★ - 70 ratingsJeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient...
The Best Ways To Effectively Measure SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - April 18, 2024 12:00 - 16 minutes ★★★★★ - 70 ratingsJason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results...
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