Latest Target consumer insights Podcast Episodes

Build Your Brand With Video

Let the Sparks Fly! - June 24, 2021 16:29 - 50 minutes
The importance of video in marketing for businesses and organizations of all shapes and sizes is our inspiration. As a small business owner and service provider, I have seen how video can help position, describe, explain, and demonstrate a product or service in an accessible and affordable way w...

The Precious Present

Let the Sparks Fly! - May 18, 2021 17:17 - 31 minutes
The inspiration for this episode comes from Spencer Johnson’s book, The Precious Present. Itis a simple story about how we can wish our lives away, longing for how things used to be or worrying about how they will be. In the story, a boy learns that the only way to be truly happy is to be presen...

Inner Voices: How to Work that Conversation

Let the Sparks Fly! - April 06, 2021 19:17 - 34 minutes
Molly McCormick has spent her career helping people in all sorts of work lines and walks of life get out of their own way. She works with a client to first notice and then deconstructs how the conversations that go on in their minds impact their lives. Her ability to help clients "work that conv...

The Customer Communication Formula

Let the Sparks Fly! - February 02, 2021 18:00 - 1 hour
Exceptional customer service is something that can build a brand or break it. In this episode, we dig deep into the Customer Communication Formula by Charlotte Purvis, how it has developed and where Charlotte's passion for customer service came from in the first place. We explore how to apply th...

What a Difference a Year Makes

Let the Sparks Fly! - May 01, 2020 11:14 - 18 minutes
In the episode, Kandice Herndon shares her experiences in the first year of building Cinnamon Sparks, a facilitation services business. The spark for this episode comes from the desire to offer encouragement to those who are starting something new, to celebrate the value of community, encourage ...

Better Meetings = Better Decisions

Let the Sparks Fly! - April 15, 2020 17:43 - 16 minutes
About This Episode In this episode, Kandice Herndon examines how planning meetings that have a specific outcome and include the right stakeholders can lead to better and more timely business decisions. The spark for this podcast comes from McKinsey Quarterly’s “Want a Better Decision? Plan a Be...

Focus On The Outcome: Turn To-Dos Into Ta-Das!

Let the Sparks Fly! - March 19, 2020 20:12 - 12 minutes
In this episode, Kandice Herndon explores how focusing on an outcome can take a to-do  list that gives us a case of the blah’s and instead produce that feeling of ta-da! The spark for this podcast comes from the wisdom of Marcela Sapone, co-founder of Hello Alfred, and her Forbes post, “ Stop Th...

Focus On The Outcome: Turn To-Do's Into To-Da's!

Let the Sparks Fly! - February 07, 2020 22:32 - 12 minutes
About This Episode In this episode, Kandice Herndon explores how focusing on an outcome can take a to-do  list that gives us a case of the blah’s and instead produce that feeling of ta-da! The spark for this podcast comes from the wisdom of Marcela Sapone, co-founder of Hello Alfred, a...