Latest Sapphirestrategy Podcast Episodes

5: Putting the Marketing Lifecycle Model into Practice

Marketing Gems with Jenn - January 28, 2021 20:42 - 12 minutes
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what “marketing actualization” really l...

4: Manufacturing Strategy Execution

Marketing Gems with Jenn - October 17, 2020 18:25 - 10 minutes
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in the Molding Phase is implemen...

3: Molding the Strategy

Marketing Gems with Jenn - October 17, 2020 18:20 - 17 minutes
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing experts—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.  In this episode of the Marketing Gems podcast, learn about transl...

2: Mining for Information

Marketing Gems with Jenn - October 17, 2020 18:14 - 17 minutes
In this episode of Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding, talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of Brassy Broadcasting Company, Jenn discusses why this information-gathering phase is so important...

1. Marketing During COVID 19: Things to Think About

Marketing Gems with Jenn - April 30, 2020 16:41 - 18 minutes
A lot of our clients have asked us about how to market in the time of COVID-19. What should they do? Is it ok to market? This episode covers things you should think about and practical tips for marketing in the time of COVID-19.   Links and Resources  https://www.marketingweek.com/brands-a...