Marketing Gems with Jenn
5 episodes - English - Latest episode: over 3 years ago -Marketing Gems is the marketing podcast from Sapphire Strategy.
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Episodes
5: Putting the Marketing Lifecycle Model into Practice
January 28, 2021 20:42 - 12 minutes - 13.7 MBJenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what “marketing actualization” really looks like.
4: Manufacturing Strategy Execution
October 17, 2020 18:25 - 10 minutes - 9.94 MBJenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in the Molding Phase is implemented and executed. Learn about the creation of social commerce, website optimization, and developing thought leadership through the Library Approach to Content.
3: Molding the Strategy
October 17, 2020 18:20 - 17 minutes - 16.7 MBUsing the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing experts—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems podcast, learn about translating business goals into marketing goals and defining the metrics to measure those goals. Jenn talks with Jen Edds of Brassy Broadcasting Company about choosing the right marketing technology, the co...
2: Mining for Information
October 17, 2020 18:14 - 17 minutes - 16.9 MBIn this episode of Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding, talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of Brassy Broadcasting Company, Jenn discusses why this information-gathering phase is so important to overall marketing strategy. SWOT Competitive analysis Messaging & branding Market understanding Get back to business basics to set a firm foundation for a marketing strategy that gets res...
1. Marketing During COVID 19: Things to Think About
April 30, 2020 16:41 - 18 minutes - 17 MBA lot of our clients have asked us about how to market in the time of COVID-19. What should they do? Is it ok to market? This episode covers things you should think about and practical tips for marketing in the time of COVID-19. Links and Resources https://www.marketingweek.com/brands-advertising-coronavirus-crisis Connect with Jenn and Sapphire Strategy https://sapphirestrategy.com/ https://www.instagram.com/sapphirestrategy/ https://twitter.com/SapphireStrat https://...