Latest Rv parks Podcast Episodes
Ep 113- Create Some Campground Marketing Magic
Outdoor Alliances Podcast - September 11, 2023 11:32 - 16 minutes ★★★★★ - 1 ratingReady to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing. Ready to get started on marketing for your park? Learn more here: ht...
Ep 112- Latest News: Drones, Creating a Better Booking Experience, & State Association Issues
Outdoor Alliances Podcast - August 21, 2023 10:33 - 13 minutes ★★★★★ - 1 ratingLet's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more. Ready to get started on mar...
Ep 111- Woodall's Supplier Showcase: Campground Accounting
Outdoor Alliances Podcast - August 16, 2023 10:00 - 16 minutes ★★★★★ - 1 ratingThis episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different. We also asked Donn...
Ep 110- Engaging an Audience & Launching a Brand New Instagram Account
Outdoor Alliances Podcast - August 14, 2023 10:00 - 16 minutes ★★★★★ - 1 ratingLet's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement. Ready to get started on marketing ...
Ep 109- Using Social Listening to Better Understand Your Campers
Outdoor Alliances Podcast - August 07, 2023 11:39 - 13 minutes ★★★★★ - 1 ratingLet's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers. Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/ Want to catch up on past epis...
Ep 108- Marketing in 2023: H1 by the Numbers
Outdoor Alliances Podcast - July 17, 2023 11:23 - 16 minutes ★★★★★ - 1 ratingLet's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers. Read the full article from Marketing Dive here: https://www.marketingdive.com...
Ep 107- Leveling Up Your Marketing Game & Figuring Out What Really Works
Outdoor Alliances Podcast - July 12, 2023 11:38 - 11 minutes ★★★★★ - 1 ratingLet's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging. Ready to get started on marketing for your park? Learn more here: https://ou...
Ep 106- Ben Quiggle from Woodall's Campground Magazine on its “Campground Masterclass” Series
Outdoor Alliances Podcast - June 30, 2023 10:00 - 22 minutes ★★★★★ - 1 ratingPark owners and operators who are the most successful understand that it starts with knowing the industry’s best practices and being forward-thinking. With that thought in mind, Woodall’s Campground Magazine (WCM) is excited to launch its “Campground Masterclass” series — under the Woodall’s Cam...
Ep 105- One Simple Artificial Intelligence (AI) Tool You Can Use to Grow Your Business
Outdoor Alliances Podcast - June 14, 2023 10:00 - 12 minutes ★★★★★ - 1 ratingLet's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that you can use to make better decisions. Try out the predictive analysis ...
Ep 104- Get the Most Out of Your Promotions & Special Offers
Outdoor Alliances Podcast - June 12, 2023 11:00 - 12 minutes ★★★★★ - 1 ratingLet's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and how not to give money away through the process. Want to catch up on pas...
Ep 103- My Take on The State of the RV Industry
Outdoor Alliances Podcast - June 01, 2023 10:00 - 10 minutes ★★★★★ - 1 ratingLet's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on co...
Ep 102- How to Protect Your Reputation & Not Let Emotions Get in the Way
Outdoor Alliances Podcast - May 31, 2023 10:00 - 12 minutes ★★★★★ - 1 ratingLet's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories. Want to catch up on past episodes and le...
Ep 101- Do More With Less When You're on a Small Marketing Budget
Outdoor Alliances Podcast - May 30, 2023 10:00 - 12 minutes ★★★★★ - 1 ratingDid you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget. Want to catch up on past episodes and learn more about ...
Thank You for Helping Us Reach 100 Episodes!
Outdoor Alliances Podcast - May 30, 2023 08:23 - 2 minutes ★★★★★ - 1 ratingThank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!
Ep 100- How (& Why) to Update Your Google Business Listing
Outdoor Alliances Podcast - May 25, 2023 10:00 - 14 minutes ★★★★★ - 1 ratingYour Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing ...
Ep 99- Latest News: KOA on Customer Retention, America’s Outdoor Rec Package, Sam Zell Passing, & More
Outdoor Alliances Podcast - May 22, 2023 10:00 - 12 minutes ★★★★★ - 1 ratingLet's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo. Full Speech from KOA's Toby O'Rourke- https://www.youtu...
Ep 98- What to Consider If You're Thinking About Virtual Tours
Outdoor Alliances Podcast - May 18, 2023 10:00 - 11 minutes ★★★★★ - 1 ratingLet's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the keys to know about before purchasing. Want to catch up on past episodes a...
Ep 97- Engaging With Your Pinterest Followers: How To Be Successful
Outdoor Alliances Podcast - May 17, 2023 10:00 - 10 minutes ★★★★★ - 1 ratingLet's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content planning, and engagement strategies. Want to catch up on past episodes...
Ep 96- Tips to Take Excellent Photography at Your Park
Outdoor Alliances Podcast - May 16, 2023 10:00 - 12 minutes ★★★★★ - 1 ratingLet's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your photo anxiety, and get more from the photos you take. Want to catch up ...
Ep 95- Google Ad Revenue Slides + AI Race, Ad Efficiency Improves For Meta
Outdoor Alliances Podcast - May 08, 2023 12:42 - 7 minutes ★★★★★ - 1 ratingLet's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertising revenue decline for Q3, reflecting a sustained slowdown on YouTube a...
Ep 94- Christine Taylor from The Towne Law Firm On Current Legal Challenges Facing the Camping Industry
Outdoor Alliances Podcast - April 28, 2023 10:00 - 28 minutes ★★★★★ - 1 ratingLet’s talk with Christine Taylor, attorney and partner at The Towne Law Firm, P.C., who focuses on Outdoor Hospitality Law. In today’s episode, we’ll talk about legal challenges facing campground owners and how you can prepare as we enter the camping season. We discuss topics like long-term tena...
Ep 93- The #1 Marketing Metric You Need To Pay Attention To This Season
Outdoor Alliances Podcast - April 27, 2023 12:31 - 7 minutes ★★★★★ - 1 ratingLet's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think) Want to catch up on past episodes and learn more about marketing? Visit our podc...
Ep 92- ADA Website Compliance: Taking the First Step
Outdoor Alliances Podcast - April 26, 2023 11:00 - 15 minutes ★★★★★ - 1 ratingStaying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website compliance. Let's talk about ADA website compliance, what you need to know, and ...
Ep 91- Free SEO Tools to Grow Your Website Traffic
Outdoor Alliances Podcast - April 24, 2023 12:31 - 11 minutes ★★★★★ - 1 ratingLet's talk about three of my favorite free (or cheap) SEO tools that you can use to do keyword research, improve your page speed, and monitor your traffic and site growth. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdoorall...
Top Traffic Channel - #3 Creative Video Marketing
Outdoor Alliances Podcast - April 19, 2023 10:00 - 7 minutes ★★★★★ - 1 ratingHere's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using short-form videos and creative marketing to build your community and drive qualified traffi...
Top Traffic Channel - #2 Online Advertising Using Google Search
Outdoor Alliances Podcast - April 18, 2023 10:00 - 5 minutes ★★★★★ - 1 ratingHere's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about online advertising on Google Search to build a good intent-based marketing campaign. Want to cat...
Top Traffic Channel - #1 SEO & Search Traffic
Outdoor Alliances Podcast - April 17, 2023 10:00 - 7 minutes ★★★★★ - 1 ratingHere's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using search engine optimization (SEO) and search traffic to drive more reservations. Want to ca...
Ep 90- How to Improve Your Park's Visual Imagery & Branding
Outdoor Alliances Podcast - April 14, 2023 10:00 - 10 minutes ★★★★★ - 1 ratingVisual imagery plays an important role in the brand experience - the visuals can immediately appeal to your market or turn it off - so align your imagery to your brand strategy. Let's talk about how to define your personality, brand experience, and timeline for creative projects. Want to catch ...
Ep 89- What Is Engagement & How To Track It on Social Media
Outdoor Alliances Podcast - April 13, 2023 12:20 - 10 minutes ★★★★★ - 1 ratingLet's talk about social media engagement and how to track the right metrics to build your community on social media platforms. At its core, social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engageme...
Ep 88- 3 Ways to Boost Your Campground's Bookings with Effective Online Reputation Management
Outdoor Alliances Podcast - April 12, 2023 13:20 - 10 minutes ★★★★★ - 1 ratingAs avid campers and marketing experts, we understand the importance of online reputation in the camping industry. It can be a daunting task to build and manage a campground's online reputation, but it is worth the effort to get more bookings. In this episode, we will discuss how to use on...
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