Latest Push notifications Podcast Episodes

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Insights from 4 Trillion Customer Messages

OneSignal Podcast - February 15, 2024 23:16 - 16 minutes ★★★★★ - 10 ratings
Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist.  Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leadi...

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Hear Why Email Modules Improve Quality & Reduce Effort Long Term

OneSignal Podcast - January 08, 2024 12:00 - 22 minutes ★★★★★ - 10 ratings
Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko.  Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance.  Dmytro has been working on customer communications, messaging, and user retention for ...

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OneSignal's 2023 Product Advancements

OneSignal Podcast - December 26, 2023 22:51 - 17 minutes ★★★★★ - 10 ratings
Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023.    If you enjoy the episode, please subscribe to the OneSignal Podcast.     OneSignal is ...

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Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth

OneSignal Podcast - December 19, 2023 03:05 - 8 minutes ★★★★★ - 10 ratings
Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates.  Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and o...

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Why Brands Need a Mobile App to Maximize User Loyalty

OneSignal Podcast - December 13, 2023 04:44 - 27 minutes ★★★★★ - 10 ratings
Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360.  JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers....

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Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices

OneSignal Podcast - October 18, 2023 11:00 - 18 minutes ★★★★★ - 10 ratings
Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.   Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems ...

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Increase Subscribers & Engagement using Design Best Practices for Push Notifications

OneSignal Podcast - October 03, 2023 22:07 - 19 minutes ★★★★★ - 10 ratings
Episode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal.  Lee has a long history in product design around customer communications.  He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been ...

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BetterMe Drives Significant Customer Retention & Revenue with Customer Journeys

OneSignal Podcast - September 26, 2023 19:32 - 10 minutes ★★★★★ - 10 ratings
Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case st...

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Why Mobile Web Push is an Untapped Customer Retention & Growth Opportunity?

OneSignal Podcast - September 19, 2023 21:16 - 19 minutes ★★★★★ - 10 ratings
Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal.  Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push.   There were a few refer...

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The Power of Customer Retention During Uncertain Times

OneSignal Podcast - September 04, 2023 13:00 - 17 minutes ★★★★★ - 10 ratings
Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns.  Specifically, we discuss how minor improvements in retention will drive user lifetime value increases.  These small business improvements will lead to 10%+ profit increases and ov...

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OneSignal's Mission is to Democratize Customer Engagement

OneSignal Podcast - April 26, 2023 13:00 - 23 minutes ★★★★★ - 10 ratings
Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal.  George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom.  The interview background came fr...

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Business of Apps on Generative AI's Impact on Digital Marketing

OneSignal Podcast - April 19, 2023 12:15 - 21 minutes ★★★★★ - 10 ratings
Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing.   Art discusses the history of artificial intelligence, the positive impact of ge...

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OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing

OneSignal Podcast - April 07, 2023 11:00 - 24 minutes ★★★★★ - 10 ratings
Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements.     John joins to discuss the principles behind...

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iOS Launches Mobile Web Push

OneSignal Podcast - March 28, 2023 22:58 - 17 minutes ★★★★★ - 10 ratings
Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal.  They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release.  Hear how you can implement iO...

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4 Tips for Implementing a Successful Mobile App Loyalty Program

OneSignal Podcast - March 24, 2023 20:41 - 10 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many ...

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How to Create a Mobile App Marketing Plan

OneSignal Podcast - March 24, 2023 20:30 - 11 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many...

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Marketing Automation for Mobile Apps

OneSignal Podcast - March 15, 2023 16:21 - 11 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, App...

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OneSignal's 2022 Top Product Releases

OneSignal Podcast - March 02, 2023 03:54 - 14 minutes ★★★★★ - 10 ratings
Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022.   This summarizes the top choices from the roundup blog post she authored and published in De...

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App Icon Badges

OneSignal Podcast - December 01, 2022 22:23 - 9 minutes ★★★★★ - 10 ratings
An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz expla...

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Everything You Should Know About Email Compliance

OneSignal Podcast - December 01, 2022 22:14 - 12 minutes ★★★★★ - 10 ratings
Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices. ...

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User Activation Along the Mobile App Journey

OneSignal Podcast - November 23, 2022 17:42 - 9 minutes ★★★★★ - 10 ratings
In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.

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What You Should Understand About Live Activities

OneSignal Podcast - November 17, 2022 18:14 - 7 minutes ★★★★★ - 10 ratings
Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business. 

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The Best Ways to Grow Your Mobile Push Subscribers

OneSignal Podcast - November 17, 2022 18:14 - 9 minutes ★★★★★ - 10 ratings
In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers. 

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Comparing Braze vs. OneSignal

OneSignal Podcast - November 07, 2022 13:00 - 18 minutes ★★★★★ - 10 ratings
Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and uniq...

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What's the Difference Between Omnichannel and Multichannel Messaging?

OneSignal Podcast - November 02, 2022 21:09 - 7 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.    ...

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State of Firebase Cloud Messaging

OneSignal Podcast - October 31, 2022 12:10 - 21 minutes ★★★★★ - 10 ratings
Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the q...

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Push Notification Do's and Don't's

OneSignal Podcast - October 25, 2022 23:45 - 7 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success. Please su...

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How VoIP Notifications Work and Why Do You Need them

OneSignal Podcast - October 18, 2022 12:30 - 7 minutes ★★★★★ - 10 ratings
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal...

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Apple's Live Activities are Valuable Customer Loyalty Feature

OneSignal Podcast - October 17, 2022 12:00 - 14 minutes ★★★★★ - 10 ratings
Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports g...

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Email is Important Part of Omnichannel Journeys

OneSignal Podcast - October 10, 2022 13:00 - 29 minutes ★★★★★ - 10 ratings
Episode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.  Chad has been in digital marketing and specificall...

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