OneSignal Podcast
61 episodes - English - Latest episode: 2 months ago - ★★★★★ - 10 ratingsA podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
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Episodes
Insights from 4 Trillion Customer Messages
February 15, 2024 23:16 - 16 minutes - 9.63 MBEpisode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper use...
Hear Why Email Modules Improve Quality & Reduce Effort Long Term
January 08, 2024 12:00 - 22 minutes - 40.4 MBEpisode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko. Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two decades. He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. OneSignal is the world’s leadi...
OneSignal's 2023 Product Advancements
December 26, 2023 22:51 - 17 minutes - 32.3 MBEpisode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to...
Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth
December 19, 2023 03:05 - 8 minutes - 15.8 MBEpisode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business. There is also a walk through of BETMATE. BETMATE is a UK-based fantasy sports betting platform for games. They saw 600% improvement with paid user engagement and mu...
Why Brands Need a Mobile App to Maximize User Loyalty
December 13, 2023 04:44 - 27 minutes - 50.9 MBEpisode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360. JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience. He’s been working in digital commerce, specifically focused on mobile commerce, fo...
Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices
October 18, 2023 11:00 - 18 minutes - 33.2 MBEpisode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal. Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million busin...
Increase Subscribers & Engagement using Design Best Practices for Push Notifications
October 03, 2023 22:07 - 19 minutes - 34.8 MBEpisode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years. Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best t...
BetterMe Drives Significant Customer Retention & Revenue with Customer Journeys
September 26, 2023 19:32 - 10 minutes - 5.85 MBEpisode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case study. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) custom...
Why Mobile Web Push is an Untapped Customer Retention & Growth Opportunity?
September 19, 2023 21:16 - 19 minutes - 17.5 MBEpisode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references mentioned in the podcast that are linked here: Web Push Notification Setup Guide - OneSignal's guide to setting up and using Web Push across desktop and mobile platforms. Betcris case study ...
The Power of Customer Retention During Uncertain Times
September 04, 2023 13:00 - 17 minutes - 10.2 MBEpisode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-pur...
OneSignal's Mission is to Democratize Customer Engagement
April 26, 2023 13:00 - 23 minutes - 42.8 MBEpisode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal. George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog post written by George on the company's mission to democratize customer engagement. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Ove...
Business of Apps on Generative AI's Impact on Digital Marketing
April 19, 2023 12:15 - 21 minutes - 40.1 MBEpisode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns. OneSignal is the world’s leading, most popular, and widely used custome...
OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing
April 07, 2023 11:00 - 24 minutes - 44.1 MBEpisode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experienc...
iOS Launches Mobile Web Push
March 28, 2023 22:58 - 17 minutes - 32.1 MBEpisode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this. More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (...
4 Tips for Implementing a Successful Mobile App Loyalty Program
March 24, 2023 20:41 - 10 minutes - 14.8 MBIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app m...
How to Create a Mobile App Marketing Plan
March 24, 2023 20:30 - 11 minutes - 15.5 MBIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app ...
Marketing Automation for Mobile Apps
March 15, 2023 16:21 - 11 minutes - 15.4 MBIn this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across...
OneSignal's 2022 Top Product Releases
March 02, 2023 03:54 - 14 minutes - 26 MBEpisode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million busin...
App Icon Badges
December 01, 2022 22:23 - 9 minutes - 12.5 MBAn app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled.
Everything You Should Know About Email Compliance
December 01, 2022 22:14 - 12 minutes - 17.1 MBEmail compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.
User Activation Along the Mobile App Journey
November 23, 2022 17:42 - 9 minutes - 13.3 MBIn Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.
What You Should Understand About Live Activities
November 17, 2022 18:14 - 7 minutes - 10.1 MBEpisode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.
The Best Ways to Grow Your Mobile Push Subscribers
November 17, 2022 18:14 - 9 minutes - 12.7 MBIn Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.
Comparing Braze vs. OneSignal
November 07, 2022 13:00 - 18 minutes - 33.5 MBEpisode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement pla...
What's the Difference Between Omnichannel and Multichannel Messaging?
November 02, 2022 21:09 - 7 minutes - 10.4 MBIn this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to ...
State of Firebase Cloud Messaging
October 31, 2022 12:10 - 21 minutes - 38.8 MBEpisode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading and...
Push Notification Do's and Don't's
October 25, 2022 23:45 - 7 minutes - 10.9 MBIn this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platfo...
How VoIP Notifications Work and Why Do You Need them
October 18, 2022 12:30 - 7 minutes - 10.7 MBIn this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million busin...
Apple's Live Activities are Valuable Customer Loyalty Feature
October 17, 2022 12:00 - 14 minutes - 26.5 MBEpisode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. On...
Email is Important Part of Omnichannel Journeys
October 10, 2022 13:00 - 29 minutes - 54.7 MBEpisode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more. Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show. Please subscribe to the OneSignal Podcast at your preferred podcast directory, S...
Insights from 100 Billion Messages; State of Customer Messaging 2022
June 13, 2022 11:00 - 15 minutes - 20.7 MBEpisode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring. The report is a quantitative and qualitative study of what messaging works for companies in 2022. Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals. Listen to t...
Episode 29: Holistic Mobile App Growth and Retention Strategies
May 19, 2022 23:41 - 28 minutes - 38.6 MBEpisode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi. Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. Does your mobile app face growth and retention issues? In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acqu...
Forrester's Marketers Win in Consumer Moments & TEI Study Results
April 06, 2022 12:00 - 22 minutes - 42.1 MBEpisode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens. They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s framework for Marketers' Win in Consumer Moments. Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated...
Why Your Mobile App Company Needs Email
February 16, 2022 18:22 - 20 minutes - 28.5 MBEpisode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use...
Building & Retaining a Streaming Video Audience
November 22, 2021 13:00 - 21 minutes - 38.6 MBEpisode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow. Brad shared some timeless tidbits such as asking the ...
Epic Apple Legal Battle; Will it open new mobile app monetization opportunities?
November 04, 2021 15:00 - 53 minutes - 97.4 MBEpisode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should th...
Developer Relations @ OneSignal
June 10, 2021 12:30 - 17 minutes - 9.95 MBThe OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving. Please listen to the podcast to hear more of Jordan's insights. Follow OneSignal Developer Relations efforts @OneSignalDevs. Please subscribe to the OneSignal Podcast ...
Mobile Games Messaging Best Practices
April 28, 2021 13:00 - 14 minutes - 26.3 MBThe OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma. Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging. She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging. Messaging to users is critically important. There are...
Mobile App Growth & Retention w/ Yodel Mobile's Mick Rigby
April 05, 2021 12:00 - 28 minutes - 52.4 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile. Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as NBCUniversal, FujiFilm) and hot...
Why Use SMS?
January 07, 2021 14:00 - 16 minutes - 31.1 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importanc...
USA Today Sports Media Customer Engagement Practice
December 02, 2020 14:00 - 28 minutes - 52.8 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools a...
Customer Engagement Interview Learnings
November 10, 2020 13:30 - 20 minutes - 38 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B (Joe), professional sports (National Rugby League), consumer media (Softonic & USA...
2X eCommerce's Kunle Campbell Talks Shopper Messaging
October 21, 2020 13:00 - 21 minutes - 39.4 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerc...
Hear How MuteSix Drives eCommerce Growth via User Retention
September 15, 2020 13:00 - 14 minutes - 27 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, w...
Acquisition vs. Retention w/ Martech Podcast Host Benjamin Shapiro
August 26, 2020 22:00 - 15 minutes - 28.9 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast. Benjamin's point...
OneSignal's Co-Founder's Path from Successful Games Artist to Leading with Empathy
August 03, 2020 13:00 - 15 minutes - 29.3 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s. Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic s...
User Messaging Lessons from Facebook & LinkedIn's Newsfeed
July 06, 2020 13:00 - 22 minutes - 41.1 MBThe OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed. Zack joins the podcast to discuss his experience at driving the right mess...
Building Real-Time Infrastructure
June 18, 2020 04:00 - 21 minutes - 14.5 MBThe 13th OneSignal podcast welcomes OneSignal VP of Engineering, Matt Pillar. Matt joined OneSignal in March after spending the past 2 years as Facebook's real-time infrastructure and core data engineering manager. Previously Matt was CTO at a messaging task management software startup called Redbooth. Matt joins to talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSigna...
CMO's Need New Go 2 Market Plan
June 01, 2020 13:00 - 26 minutes - 18.2 MBThe 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition). He’s had an awesome, diverse career. Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic. Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated. Fu...
Personalization is Not Dead; Love Live Contextual Relevance!
May 19, 2020 13:30 - 18 minutes - 13.1 MBThe 11th OneSignal podcast, hosted by Josh Wetzel, welcomes Dogpatch Advisors Kyle Williams. Kyle has been at the cutting edge of outbound campaign development work for some of the most successful software startups in the world (Google Cloud, Segment, Envoy, Drift & OneSignal). Kyle joins us to talk about the components of great messaging, addressing Gartner's (80% of marketers will abandon by 2025) personalization prediction, and what's important as marketers strive to improve the ...