Latest Productmarketing Podcast Episodes
Unbiased Approach, Growth Initiatives, and Creative Mastery for Meaningful Impact in the Market
Pathmonk Presents Podcast - March 12, 2024 08:30 - 16 minutes ★★★★★ - 4 ratingsEmbark on a journey with Fort West, a trailblazing brand and demand generation agency shaping the landscape of meaningful growth. Led by change catalyst Courtney Catterton, Fort West is on a mission to co-create superior experiences by building robust team bonds and tearing down barriers to succ...
Bridging the Gap between Demand Generation, Marketing Operations, and Marketing Analytics
Pathmonk Presents Podcast - March 12, 2024 08:30 - 8 minutes ★★★★★ - 4 ratingsJoin us for an insightful episode as Jon Piehl, the Marketing Operations & Analytics Lead at Proofpoint Marketing, unveils the secrets of B2B marketing, marketing ops, demand generation, and marketing analytics. Discover how Proofpoint Marketing helps clients build scalable relationships, naviga...
Growth Through TV Advertising and Dynamic Shifts in Traditional and Streaming Channels
Pathmonk Presents Podcast - March 11, 2024 08:30 - 12 minutes ★★★★★ - 4 ratingsJoin us in today's episode with Elena Hengel, VP of Marketing at Marketing Architects. Uncover the secrets of TV advertising as Marketing Architects reshape the industry. For over 25 years, they've revolutionized the traditional agency model, empowering brands with profitable growth. Elena dives...
Transforming Customer Behavior Through Payment Relationship Marketing
Pathmonk Presents Podcast - March 11, 2024 08:30 - 10 minutes ★★★★★ - 4 ratingsJoin us on Pathmonk Presents with a special guest, Kevin Alfaro, Marketing Manager at REWORTH - a pioneer in Payment Relationship Marketing. Discover how REWORTH transforms customer behavior through payment information, offering cashback rewards, and fostering long-term loyalty. Kevin shares ins...
Empowering Communities through Forward Platform's Solutions for Government Assistance
Pathmonk Presents Podcast - March 08, 2024 08:30 - 13 minutes ★★★★★ - 4 ratingsWelcome to another insightful episode! Join us as we delve into the world of forward-thinking solutions with a special guest, Raven McShane. Raven, the Senior Director of Growth at FORWARD Platform, takes us on a journey through the intricacies of their integrated program administration solution...
Global Branding Through Consumer Research and Crafting Brands for Tomorrow's Market Success
Pathmonk Presents Podcast - March 07, 2024 08:30 - 15 minutes ★★★★★ - 4 ratingsWelcome to an insightful episode featuring Timothy McCormack, Vice President of Media and Analytics at Bigeye. Join us as Timothy unravels the intricacies of digital marketing, sharing over 12 years of expertise in crafting strategic campaigns. Dive into the dynamic world of marketing strategies...
Redefining the Future of Sustainable Business Growth in the World of Tailored E-commerce Initiatives
Pathmonk Presents Podcast - March 07, 2024 08:30 - 13 minutes ★★★★★ - 4 ratingsWe're thrilled to have Scott Berman, the Co-founder and Managing Director of ORB X, join us. ORB X is making waves as the fastest-growing 'click-to-consumer' retail activation agency, transforming the e-commerce landscape. Scott shares insights into the innovative initiatives at ORB X, bridging ...
Unraveling the Secrets of AI-Driven Hiring, Industry Impact, and Personal Leadership
Pathmonk Presents Podcast - March 06, 2024 08:31 - 15 minutes ★★★★★ - 4 ratingsToday, we have a remarkable guest, Ines Benson, MIT innovator and Head of Marketing at Synapse. Join us as we delve into Synapse’s' cutting-edge methodology, revolutionizing talent discovery across industries globally. Inez shares insights into their unique approach, solving the challenges compa...
Pioneering Digital Transformation for Hospitality: From Contactless Check-Ins to Tech Trade Shows
Pathmonk Presents Podcast - March 06, 2024 08:30 - 19 minutes ★★★★★ - 4 ratingsIn this episode, join us as we sit down with David Ramirez, the dynamic Marketing Manager at AavGo, a pioneering tech startup revolutionizing the hospitality industry. From their innovative contactless solutions for hotels to the Adaptive Marketing hypothesis, David shares insights into AavGo's ...
Navigating Personalized Benefits, Streamlined Access, and Healthcare Solutions for Every Employee
Pathmonk Presents Podcast - March 05, 2024 08:30 - 11 minutes ★★★★★ - 4 ratingsUncover insights into AI-driven healthcare navigation, empowering HR leaders, brokers, and optimizing healthcare investments. Dive into transformative strategies, from personalized insurance recommendations to cutting-edge technology. Explore Healthee's mission to simplify healthcare navigation,...
An In-Depth Exploration of Pet Health, Veterinary Innovations, and the GeniusVets Revolution
Pathmonk Presents Podcast - March 05, 2024 08:30 - 16 minutes ★★★★★ - 4 ratingsToday, we dive into the dynamic world of pet care with a special guest, David Hall, the co-founder of GeniusVets. Join us as we unravel the visionary journey behind GeniusVets, a premier platform reshaping the landscape of pet health. From David's expertise in search engine optimization to the p...
Content, Collaboration, Conversion: Unveiling the Secrets of B2B Tech Marketing
Pathmonk Presents Podcast - March 04, 2024 08:30 - 11 minutes ★★★★★ - 4 ratingsIn today's episode, we have the privilege of sitting down with Mike Maynard, the mastermind behind Napier Partnership Limited, a leading force in B2B marketing focused exclusively on the technology sector. Get ready for a deep dive into the dynamic realm of digital growth, as Mike shares valuabl...
Navigating the Landlord-Tenant Relationship Inside SingleKey's Journey to Digital Growth
Pathmonk Presents Podcast - March 04, 2024 08:00 - 11 minutes ★★★★★ - 4 ratingsIn this episode, join us as we dive into the world of risk-free renting with MacKenzie Wilson, Director of Customer Engagement and Experience at SingleKey. From revolutionizing landlord-tenant relationships to leveraging tech for seamless rentals, MacKenzie shares the insights driving SingleK...
Revolutionizing Laundry Business Marketing Strategy Through Software Integration and Innovation
Pathmonk Presents Podcast - February 16, 2024 15:58 - 9 minutes ★★★★★ - 4 ratingsIn today's episode, we delve into the fascinating world of Cents, a company revolutionizing the laundry business. Join our host as they sit down with Cam Wilson, offering insights into how Cents operates as an all-in-one business management platform for laundry operators. Discover how Cents na...
#109: The Michelangelo of Batteries? How Green Li-Ion's Tech Is Turning Battery Disposal Positive
Climate Mayhem - Presented By The Daily Marketer - February 13, 2024 15:00 - 1 hour ★★★★★ - 15 ratingsDid you know power tools, electronics, toys, and phones all use lithium-ion batteries? OR that as of 2023, we only recycle less than 5% of Lithium batteries? This week we spoke with Green Li-Ion Co-founder, Leon Farrant, who went from living off the grid to working in the oil & gas industry, a...
Tapping into Asia's Tech Talent Pool with Worca.io's Doyle Slayton
Pathmonk Presents Podcast - February 13, 2024 12:26 - 14 minutes ★★★★★ - 4 ratingsIn this Pathmonk Presents episode, Doyle Slayton from Worca.io, an innovative hiring platform, shares insights. Worca.io stands out by helping U.S.-based SaaS companies efficiently scale teams without doubling budgets. It acts as a hybrid, combining a recruiting firm, staffing firm, and employer...
Illuminating the Path to Success in the Ever-Evolving Landscape of Digital Communication
Pathmonk Presents Podcast - February 08, 2024 08:30 - 12 minutes ★★★★★ - 4 ratingsJoin us as we dive into the dynamic world of email deliverability with the incredible Chrisley Ceme, Head of Business Growth at Senders. Discover the secrets behind ensuring your emails not only get sent but reach their intended destinations. From navigating spam folders to supercharging your em...
Illuminating the Path to Success in the Ever-Evolving Landscape of Digital Communication
Pathmonk Presents Podcast - February 08, 2024 08:30 - 12 minutes ★★★★★ - 4 ratingsJoin us as we dive into the dynamic world of email deliverability with the incredible Chrisley Ceme, Head of Business Growth at Senders. Discover the secrets behind ensuring your emails not only get sent but reach their intended destinations. From navigating spam folders to supercharging your em...
#108: The Bamnut Magic: How Chris Langwallner Transforms Dead Soil and Grocery Aisles with Planet-Based Foods
Climate Mayhem - Presented By The Daily Marketer - February 06, 2024 15:00 - 1 hour ★★★★★ - 15 ratingsBam! This was a very special episode that dare we say could be considered the new Impossible Foods of CPG? Join the regeneration and learn more about what exactly planet-based foods are with Chris Langwallner, the creator of the bamnut And CEO of WhatIfFoods. Chris is a food seasoning guru an...
The Power of Video Funnels for Building Robust Retargeting Audiences and Increasing Conversion Rates | Interview with Noah Stambovsky from Modern Driven Media
Pathmonk Presents Podcast - November 16, 2023 12:42 - 12 minutes ★★★★★ - 4 ratingsNoah Stambovsky, Growth Implementation Manager, shares how MDM's data-driven strategies, emphasizing in-person networking and video funnels, eliminate guesswork for diverse clients. Explore MDM's website, a virtual gateway amplifying their commitment to relationship-centric growth. Growth Mar...
Fostering Empowerment: Navigating Growth Through Transparency and Customization | Interview with Whit Norrad from FlexDealer
Pathmonk Presents Podcast - November 16, 2023 12:20 - 13 minutes ★★★★★ - 4 ratingsDirector of Demand, Whit Norrad, highlights their unique approach, focusing on proprietary technologies for website development and client control. She discusses diverse acquisition channels. The FlexDealer website, powered by proprietary technologies like the Control Center, is more than a digi...
A Website's Journey of Education and Showcase through Customer Stories | Eric Green from Chain.io
Pathmonk Presents Podcast - November 16, 2023 11:55 - 13 minutes ★★★★★ - 4 ratingsCOO Eric Green explores their role in revolutionizing supply chain integration, creating a common data platform for freight forwarders, shippers, and tech companies. He delves into customer acquisition strategies, emphasizing the website's crucial role in showcasing technical capabilities and ed...
Optimizing and Enhancing User Experiences for Diverse Audiences | Interview with Kristy Sadler from The51
Pathmonk Presents Podcast - November 16, 2023 11:33 - 16 minutes ★★★★★ - 4 ratingsSVP Kristy Sadler explains their strategic client acquisition, blending high-touch events and online engagement. With 23,000+ members, The51 optimizes its website for diverse user experiences. Invest in impact, support women-led businesses with The51. Growth Marketers face three major challen...
Elevating Influence and Driving Growth Through Audience Engagement | Interview with Paul-Matthew Zamsky from Rekor
Pathmonk Presents Podcast - November 15, 2023 17:09 - 19 minutes ★★★★★ - 4 ratingsRekor utilizes AI for groundbreaking roadway intelligence, focusing on government agencies' interconnectivity. Paul-Matthew Zamsky, VP of Strategic Growth, emphasizes growth through government processes, outreach, and partnerships. The new website serves as a resource hub for staying informed in...
Empowering Engagement Through Role-Based Customer Journeys for Tailored Interactions | Interview with Dave Boyce from Winning By Design
Pathmonk Presents Podcast - November 15, 2023 16:41 - 17 minutes ★★★★★ - 4 ratingsWinning by Design, led by Dave Boyce, optimizes B2B recurring revenue teams, especially in SaaS. Their scientific frameworks and emphasis on generosity streamline processes. The website serves as a hub for valuable content, with plans for tailored interactions to align with their customer-centri...
The Role of Transparency in Cultivating Mutually Beneficial Customer Relationships | Interview with Jose Cabal from Rentrax
Pathmonk Presents Podcast - November 15, 2023 13:55 - 18 minutes ★★★★★ - 4 ratingsJose Cabal highlights the software's role in streamlining operations, emphasizing SEO, transparent pricing, and customer fit for trust-building. Looking forward, the focus is on enhancing the website with more content and tutorials for an improved user experience. The conversation underscores th...
Navigating the Challenge of Showcasing a Sophisticated Solution Online | Interview with Dave Rigotti from Inflection
Pathmonk Presents Podcast - November 15, 2023 12:34 - 14 minutes ★★★★★ - 4 ratingsDave Rigotti emphasizes a product-led approach for B2B SaaS clients, with a user-friendly website and a focus on simplicity. Despite the challenge of showcasing a sophisticated solution online, Inflection uses a multifaceted growth strategy, including content marketing and industry education ini...
Leveraging Social Proof on Your Website to Enhance Conversions | Interview with Joe Kevens from B2B SaaS Reviews
Pathmonk Presents Podcast - November 14, 2023 14:07 - 21 minutes ★★★★★ - 4 ratingsMaximize B2B SaaS reviews with Joe Kevens, founder of B2B SaaS Reviews. Uncover why reviews matter, where to get them, and how to leverage their impact. This platform, emphasizing search and social channels, guides software companies through the review landscape. Join Joe on the journey to balan...
Unleashing Resilient, Scalable, Adaptable & Organic Growth | Interview with Gareth Fraser from BirchStreet Systems
Pathmonk Presents Podcast - November 13, 2023 11:40 - 21 minutes ★★★★★ - 4 ratingsGareth Fraser, VP of Sales & Marketing at BirchStreet Systems, highlights the company's success in automating procurement for global hotels. With over 20 years of experience, BirchStreet's growth is credited to a revamped website and strategic adaptability. Serving top clients, including nine of...
From Microsite to a Platform of Distinct Value and Visual Appeal | Interview with Jeremy Boudinet from Ubiquitous
Pathmonk Presents Podcast - November 13, 2023 11:12 - 15 minutes ★★★★★ - 4 ratingsVP Jeremy Boudinet reveals their strategy, from engaging micro-creators to strong affiliate partnerships. Explore their transformed website, a comprehensive platform showcasing influencer campaign expertise and serving as a vital tool for client engagement and database building. Growth Markete...
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