Latest Productbasedbusiness Podcast Episodes
Happy Thanksgiving!
Proof to Product - November 21, 2023 14:00 - 2 minutes ★★★★★ - 261 ratingsThe podcast is taking a break this week so that our team can celebrate Thanksgiving with our families and friends. We will be back next week with an interview with Paper Camp alumni & LABS member Zeba Parkar of Treleaf who is going to share what it was like bringing her laser-cut wood trellises ...
319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo Coster
Proof to Product - November 14, 2023 14:00 - 36 minutes ★★★★★ - 261 ratingsWe recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand t...
Shop small this holiday season!
Proof to Product - November 10, 2023 14:00 - 2 minutes ★★★★★ - 261 ratingsToday I’m popping in with a call to action and that is… I want you to shop small this holiday season. To make this as easy as possible for you, we’ve put together a robust holiday gift guide featuring almost 300 independent brands from our Proof to Product Community. The Proof to Product gif...
318 | You need to be selling each and every day with Katie Hunt
Proof to Product - November 07, 2023 14:00 - 12 minutes ★★★★★ - 261 ratingsYou know we like to keep things real with you here at Proof to Product and the truth is, there will be a lot of businesses that will close their doors over the next year. There will be lots of reasons for this. Some business owners will decide that they no longer want to navigate the ups and...
317 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 2]
Proof to Product - October 31, 2023 13:00 - 25 minutes ★★★★★ - 261 ratingsToday’s episode is part 2 of a two-part series on the state of independent retail right now. If you missed last week’s episode, I encourage you to check that one out first. In that episode, Katie Wilson of Crush & Touch and Jen Palacio of Tiny Turns Paperie shared feedback on their summer 2...
316 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 1]
Proof to Product - October 24, 2023 13:00 - 36 minutes ★★★★★ - 261 ratingsOver the last few months, I’ve had a lot of private conversations with store owners about the state of independent retail. They’ve confided in me about a wide range of challenges that they are facing - individually as well as collectively. Things like the economy, less foot traffic in their stor...
315 | His candles (and your products) aren't for everyone with Jesse Regis, Virgins On Fire Candle Co
Proof to Product - October 17, 2023 13:00 - 28 minutes ★★★★★ - 261 ratingsWe are excited to host Jesse Regis from Virgins on Fire Candle Company and today, we talk to him about the evolution of his brand, the importance of finding community, and why your product is not for everyone. There is a quote by Amy Poehler that we've used at our events in the past, and it ...
314 | Shopify Invests in Faire. What this means for you with Katie Hunt
Proof to Product - October 10, 2023 13:00 - 12 minutes ★★★★★ - 261 ratingsNews recently broke that Shopify was closing Handshake, its wholesale sales platform, and investing as a shareholder in Faire. Today’s episode is bringing you the news mixed in with a few of my thoughts on the topic. I will be doing a deeper analysis and sharing some research I’ve done within ou...
313 | How To Integrate Inclusive Marketing Into Your Customer Experience With Sonia Thompson
Proof to Product - October 03, 2023 13:00 - 29 minutes ★★★★★ - 261 ratingsMaking your customers feel like your product or service is tailored specifically for them is the key to inclusive marketing. Inclusive marketing expert Sonia Thompson joins us today on the podcast to share more on how to integrate inclusive marketing into your customer experience. Tuning in, ...
312 | Expanding into Licensing with Betsy Garcia, Bloomwolf Studio
Proof to Product - September 26, 2023 13:00 - 30 minutes ★★★★★ - 261 ratingsLicensing is an excellent opportunity to extend the reach of your brand and expand your business offerings. But finding the right partnership can be tricky, and it’s not always easy knowing where to start. Joining us today on the podcast to share her story and talk about her journey into lice...
311 | 4000% Increase in Wholesale Orders this Year with Lauren te Velde of Paper Farm Press
Proof to Product - September 19, 2023 13:00 - 39 minutes ★★★★★ - 261 ratingsToday’s podcast guest, Lauren te Velde Paper Farm Press, a woman-owned stationery and gift design shop in Kingsburg, CA, is a big fan of having a brand story that is strong and simple. She is intentionally focused on authentically pursuing wealth and believes money will follow because she wholeh...
310 | What is a SKU and why do I need them? with Katie Hunt
Proof to Product - September 12, 2023 13:00 - 11 minutes ★★★★★ - 261 ratingsDo you find yourself fresh in the wholesaling journey? Are you asking yourself whether you need stock-keeping unit (SKU) numbers? And if you do, how do you create them? In today’s episode, I’m answering some frequently asked questions often heard at Paper Camp, regarding creating and utilizin...
309 | Business Contentment Over Business Growth with Brigida Swanson, Yardia
Proof to Product - September 05, 2023 13:00 - 29 minutes ★★★★★ - 261 ratingsChoosing business contentment over business growth can be a great reminder to all of us that there are seasons in business, and sometimes what we have is all that we really need or want. On this episode we have Brigida Swanson of Yardia, which is a nature-inspired gift and stationery company....
308 | Benefits & Challenges of Running Two Brands with Stephanie Clarke, Dahlia Press
Proof to Product - August 29, 2023 13:00 - 38 minutes ★★★★★ - 261 ratingsIf there’s one constant in business, it’s change. But making big shifts as an entrepreneur can be pretty daunting. After all, it’s one thing to plan and strategize, but it’s quite another to take the leap and start implementing those steps. While we usually talk to people who are in the midst...
307 | Elevate Your Sales with These Two Wholesale Metrics with Katie Hunt
Proof to Product - August 22, 2023 13:00 - 14 minutes ★★★★★ - 261 ratingsThere’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are ...
306 | Always learning, improving & evolving business with Jill Shephard, Ruff House Print Shop
Proof to Product - August 15, 2023 13:00 - 33 minutes ★★★★★ - 261 ratingsYou have heard me say it before, and I'm gonna remind you again, strong businesses are built through slow, steady, intentional growth. Today's guest is proof of that. Jill Shephard is the owner of Ruff House Print Shop. She started her business in 2009, initially specializing in custom wedding i...
305 | Hiring Family & Creating Boundaries in Your Business with Katie Hart, Odd Daughter Paper Co.
Proof to Product - August 08, 2023 13:00 - 24 minutes ★★★★★ - 261 ratingsToday we are continuing our conversation with Katie Hart of Odd Daughter Paper Co. If you missed the first part of our conversation, head back and listen to episode 304. In that episode, Katie and I talk about how she got started with her product-based business, and why you don't necessarily nee...
304 |You Can Be Successful with Wholesale without Trade Shows with Katie Hart, Odd Daughter Paper Co.
Proof to Product - August 01, 2023 13:00 - 31 minutes ★★★★★ - 261 ratingsYes, friend, you can be successful with wholesale without exhibiting at trade shows. This is a question that I frequently hear from our Paper Camp students and today’s guest is a shining example of how slow, intentional growth without trade shows leads to success. Today’s guest is Paper Camp A...
303 | What Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz
Proof to Product - July 25, 2023 13:00 - 34 minutes ★★★★★ - 261 ratingsOpening a retail storefront is no joke. It's a whole lot of work and a completely different business model than selling products online or to the wholesale market. Brick-and-mortar retail requires different strategies, operational systems, and of course staffing needs. I know there are many of y...
From the Archives | Scaling to 500 Wholesale Accounts with Brittany O'Brien, Brittany Paige
Proof to Product - July 18, 2023 13:00 - 31 minutes ★★★★★ - 261 ratingsWhile we're on a short break for the summer, we're re-airing some of your favorite Proof to Product episodes, including this one with Brittany O'Brien! Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O’Brie...
From the Archives | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes
Proof to Product - July 11, 2023 13:00 - 31 minutes ★★★★★ - 261 ratingsWhile we're on a short break for the summer, we're re-airing some of your favorite Proof to Product episodes, including this one with Beth Roszkowski and Tiffany Grimes! As a product creator, it’s common to feel that success means building your own storefront and selling retail to earn the mo...
We're on Summer Break!
Proof to Product - June 27, 2023 13:00 - 1 minute ★★★★★ - 261 ratingsThe Proof to Product podcast team and I are practicing what we preach and the podcast is taking a summer break! We will be back with a new podcast episode on Tuesday, July 25th, and we have some incredible things lined up for you! While we're on hiatus, be sure you dip back into the archives o...
302 | Paid Advertising for E-Commerce Brands with Taylor Frame, Focus Funnels
Proof to Product - June 20, 2023 13:00 - 37 minutes ★★★★★ - 261 ratingsToday we're gonna talk about paid advertising. I have spent years searching for someone that has extensive experience in the e-commerce space, and who understands the unique challenges and needs of micro-businesses, solo entrepreneurs, and small businesses, particularly with paid advertising. Wh...
301 | You Are Your Number One Resource with Michelle Angenent, 417 Press
Proof to Product - June 13, 2023 13:00 - 35 minutes ★★★★★ - 261 ratings"You are your number one resource." This is a direct quote from today's guest, Michelle Angenent. Michelle is a Paper Camp alum, LABS member, and the fierce founder behind 417 Press, an award-winning letterpress greeting card company and paper goods brand based in Montreal, Canada. Always obs...
300 | Lessons Learned from Successful Entrepreneurs
Proof to Product - June 06, 2023 13:00 - 11 minutes ★★★★★ - 261 ratingsI am incredibly proud to share our 300th episode of the Proof to Product podcast! It's just incredible to me that we started this show in May of 2017 with one single goal in mind—to become an invaluable business resource for those starting and scaling product based businesses. I think it's safe ...
299 | Supply Chain Issues, Paper Shortages & What to Expect Going Forward with Ronnie Williams, DeFrance Printing
Proof to Product - May 30, 2023 13:00 - 32 minutes ★★★★★ - 261 ratingsSupply chain issues, paper shortages, production problems, shipping delays, and increased labor costs; these are just some of the issues that our community of product-based business owners have faced over the last few years. The problems extend well beyond our community of makers in that they al...
298 | Why You Should Never Accept a $25 Wholesale Order with Katie Hunt
Proof to Product - May 23, 2023 13:00 - 15 minutes ★★★★★ - 261 ratingsI completely remember what it was like in the early days of selling wholesale. I felt like I was winging every single decision. I questioned everything I was reading on the internet. And, I was craving a community of other product makers that I could tap into for answers and to share resources. ...
297 | Building a Handmade Food & Beverage Brand with Ashleigh Evans, InBooze
Proof to Product - May 16, 2023 13:00 - 35 minutes ★★★★★ - 261 ratingsJust follow your instincts that seems to be the thread throughout today's podcast episode. Paper Camp alum, Ashleigh Evans of InBooze, joins me to talk about how she started a handmade, locally sourced food and beverage brand from her home in 2018. Her company has since expanded into a team wo...
296 | Live from *Noted and SF Now
Proof to Product - May 09, 2023 13:00 - 11 minutes ★★★★★ - 261 ratingsI recently spent the day with many of our Proof to Product students at the *Noted & SF Now trade show in San Francisco, CA. Seventy-four of our Proof to Product LABS members and Paper Camp alumni were exhibiting at this show - which means our community accounted for 62% of all exhibitors. Pretty...
295 | Why Every Entrepreneur Needs a Hobby that They Aren't Monetizing with Sam Kramer, Near Modern Disaster (Part 2)
Proof to Product - May 02, 2023 13:00 - 22 minutes ★★★★★ - 261 ratingsWelcome part two of my interview with Sam Kramer of Near Modern Disaster! If you have not yet listened to part one, make sure to check out episode 294 first! Sam gave us an update on her business and shared four things that have been critical to her business growth. In this episode, Sam and I a...
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