Latest Productbasedbusiness Podcast Episodes
347 | State of Product Industry Survey with Katie Hunt
Proof to Product - June 18, 2024 13:00 - 20 minutes ★★★★★ - 261 ratingsEvery day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves. Although we know that ...
346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
Proof to Product - June 11, 2024 13:00 - 31 minutes ★★★★★ - 261 ratingsWhat if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state. For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, ...
345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
Proof to Product - June 04, 2024 13:00 - 27 minutes ★★★★★ - 261 ratingsWe've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to. In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so...
344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
Proof to Product - May 28, 2024 13:00 - 31 minutes ★★★★★ - 261 ratingsRunning a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us. It takes a lot of grit and determination to be an entrepreneur, particularly when you're buil...
343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
Proof to Product - May 21, 2024 13:00 - 13 minutes ★★★★★ - 261 ratingsA wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind...
342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
Proof to Product - May 14, 2024 13:00 - 33 minutes ★★★★★ - 261 ratingsHave you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest. Alyson O'Connor is a classically trained visua...
Bonus | State of Product Industry Survey
Proof to Product - May 09, 2024 13:00 - 3 minutes ★★★★★ - 261 ratingsWe are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey The data will help you make stronger decisions in your business. It will help you better understand the i...
341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’
Proof to Product - May 07, 2024 13:00 - 29 minutes ★★★★★ - 261 ratingsI love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these busin...
340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
Proof to Product - April 30, 2024 13:00 - 31 minutes ★★★★★ - 261 ratingsI know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides. Today's guest is Nora Wolf f...
339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
Proof to Product - April 23, 2024 13:00 - 40 minutes ★★★★★ - 261 ratingsIf you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of P...
338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
Proof to Product - April 16, 2024 13:00 - 43 minutes ★★★★★ - 261 ratingsIf you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi. Last year, Kiwi made the d...
337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice
Proof to Product - April 09, 2024 13:00 - 33 minutes ★★★★★ - 261 ratingsOne of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers. This wide len...
336 | Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt
Proof to Product - April 02, 2024 13:00 - 10 minutes ★★★★★ - 261 ratingsDid you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale? That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said tha...
335 | The Changing Landscape of In-Person Retail Markets with Emily Chiang, Danella McKinnon, and Kate Pinto
Proof to Product - March 26, 2024 13:00 - 58 minutes ★★★★★ - 261 ratingsOur focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets. For t...
334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige
Proof to Product - March 19, 2024 13:00 - 34 minutes ★★★★★ - 261 ratingsThe last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the ...
333 | Scaling without Employees with Beth Roszkowski, Tiny Hooray
Proof to Product - March 12, 2024 13:00 - 30 minutes ★★★★★ - 261 ratingsWe have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards. To build a...
332 | Rebuilding Self-Trust and Confidence as a Business Owner with Ginny Krauss & Elli Runkles, Supported CEO (Part 2)
Proof to Product - March 05, 2024 14:00 - 22 minutes ★★★★★ - 261 ratingsLast week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where...
331 | Back From Burnout with Ginny Krauss & Elli Runkles, Supported CEO (Part 1)
Proof to Product - February 27, 2024 14:00 - 35 minutes ★★★★★ - 261 ratingsThe topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are questioning whether to even continue with their business or whether they should make an exit, but these types of conversations typically hap...
330 | How to Have Tough Conversations with Your Team with Tatiana O'Hara, T. O'Hara Consulting
Proof to Product - February 20, 2024 14:00 - 36 minutes ★★★★★ - 261 ratingsIf you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to carefully listen today. Our guest for this episode is Tatiana O'Hara, a team and leadership development consultant who helps successful yet ov...
329 | How These 9 Businesses Have Grown Since Attending Paper Camp
Proof to Product - February 13, 2024 14:00 - 16 minutes ★★★★★ - 261 ratingsWe are gearing up for the 43rd round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Pa...
328 | An inside look at what Paper Camp is like
Proof to Product - February 06, 2024 14:00 - 17 minutes ★★★★★ - 261 ratingsHave you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you! I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she fi...
327 | How to apply for a Paper Camp scholarship with Katie Hunt
Proof to Product - January 30, 2024 14:00 - 6 minutes ★★★★★ - 261 ratingsIf you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in...
326 | The State of Trade Shows in 2024 with Katie Hunt
Proof to Product - January 23, 2024 14:00 - 14 minutes ★★★★★ - 261 ratingsI have been doing so much good content for other people and I’m doing my best to bring it back around so that you all have access to it and know about these resources. Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for th...
325 | How To Plan Out New Wholesale Product Releases With Divya Guruju, Mellowworks
Proof to Product - January 16, 2024 14:00 - 32 minutes ★★★★★ - 261 ratingsI’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. Th...
324 | Your 2024 business checklist for product brands
Proof to Product - January 09, 2024 14:00 - 14 minutes ★★★★★ - 261 ratingsHappy New Year! I hope you had a restful and relaxing holiday season. I enjoyed a lot of downtime with my family and also worked on a few things behind the scenes to get Proof to Product ready for 2024. I thought it might be helpful to share some of the things that I look at as I’m wrapping up...
We're on winter break!
Proof to Product - December 26, 2023 14:00 - 1 minute ★★★★★ - 261 ratingsThe Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 9, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We hav...
323 | 6 Reasons Why You Should Not Be Doing Monthly Wholesale Promotions
Proof to Product - December 19, 2023 14:00 - 14 minutes ★★★★★ - 261 ratingsThere is a lot of noise on the internet. Lots of gurus, experts, and other people claim you have to do things a certain way in order to be successful. We see ads on social media telling us there is a magic formula or 5-step process that will make all of our dreams come true. It seems that a n...
322 | From Fear to Strategy: Navigating the Entrepreneurial Roadmap with Katie Hunt
Proof to Product - December 12, 2023 14:00 - 43 minutes ★★★★★ - 261 ratingsHey everyone! I was recently on Shirlee Fisher's podcast, The Tillage Podcast, where we talked about a variety of topics: how to navigate challenges during a crisis, how to make informed decisions with my four-factor framework, how to embrace knowing your numbers as a neutral tool for success a...
321 | The Changing Landscape of Wholesale Trade Shows with Store Owner Audrey Woollen, Urbanic
Proof to Product - December 05, 2023 14:00 - 40 minutes ★★★★★ - 261 ratingsIt’s no secret that wholesale buying patterns and in-person trade shows have shifted substantially over the last few years. Where buyers were once placing fewer, but larger orders a couple of times a year - oftentimes at trade shows - they are now placing more frequent, smaller orders throughout...
320 | The challenges of bringing a new product to life with Zeba Parkar, Treleaf
Proof to Product - November 28, 2023 14:00 - 26 minutes ★★★★★ - 261 ratingsThe best products solve a problem or create an emotional connection. The ideas for these products stem from our own pain points or challenges as well as the joys in our lives. That is what our guest today did when she brought a new product to market. Today's guest is a scientist by training, ...
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