Latest Product marketing Podcast Episodes
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
SaaS Sessions - April 29, 2024 10:30 - 37 minutes ★★★★★ - 6 ratingsIn this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro. Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks. We delved into the specifics of discovery calls, including the average number of calls required to...
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
SaaS Sessions - April 24, 2024 04:35 - 39 minutes ★★★★★ - 6 ratingsIn this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever. We start with addressing WHY companies should solve the problem of integrations. Jugal explains the current solutions and the challenges with them. We then discussed ...
Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
Women in Product Marketing - April 23, 2024 10:00 - 46 minutes ★★★★★ - 31 ratingsQuestions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience usin...
From Trauma to Triumph with Frank Anderson: A Journey of Healing, Resilience, and Success // EP 120
Hustle Inspires Hustle with Alex Quin - April 22, 2024 14:52 - 51 minutes ★★★★★ - 37 ratingsIn this episode, Alex interviews Dr. Frank Anderson, a Harvard-trained psychiatrist and trauma expert. Dr. Anderson discusses his upcoming memoir, "To Be Loved," which explores his personal journey through trauma and transformation, slated for release on May 7, 2024. The memoir, inspire...
53 - Scaling Smart: B2B SaaS Marketing Spends from $10-100K/mo
B2B SaaS Marketing Snacks - April 20, 2024 12:18 - 43 minutes ★★★★★ - 11 ratingsIn B2B SaaS, the expectations for a $10,000/mo marketing team are totally different from a $100,000/mo one. As a Founder, CEO, COO or CMO, you need a way to know: • How do I forecast the amount of lead gen and revenue results to expect? • How large a marketing team do I really need?...
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
SaaS Sessions - April 17, 2024 09:21 - 33 minutes ★★★★★ - 6 ratingsIn this episode, I hosted Luke Diaz, Director of Customer Success at AppZen. Luke is passionate about building and leading high-performance customer-success orgs. We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, chur...
Senior Director of Product Marketing, Alexandra Gutow on Messaging
Women in Product Marketing - April 16, 2024 10:00 - 30 minutes ★★★★★ - 31 ratingsQuestions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you th...
Behind the curtain with Uji Fulgueira of Latin Grammy, Latin AMA, Premio Lo Nuestro & more // EP 119
Hustle Inspires Hustle with Alex Quin - April 15, 2024 16:03 - 40 minutes ★★★★★ - 37 ratingsIn this episode of the Hustle Inspires Hustle podcast, host Alex Quin interviews Uji Fulgueira, an accomplished executive producer of live events at Univision. Uji is responsible for producing major shows such as Premio Lo Nuestro, the Latin Grammys, and the Latin American Music Awards....
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
This is Product Marketing - April 09, 2024 10:00 - 17 minutes ★★★★ - 14 ratingsIn this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, pl...
Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning
Women in Product Marketing - April 09, 2024 10:00 - 42 minutes ★★★★★ - 31 ratingsQuestions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us m...
How Hustle Inspires Hustle Grew from Podcasts to Events and Online Community // EP 118
Hustle Inspires Hustle with Alex Quin - April 08, 2024 14:48 - 3 minutes ★★★★★ - 37 ratingsIn this episode, Alex Quin gives us an insider's perspective on the marketing strategies that propelled Hustle Inspires Hustle to global recognition. Beginning with its inception in 2018, the brand rapidly evolved into a global conversation, setting itself apart in the competitive world...
Episode 44: Abiola Apooyin - Conducting Market Research
This is Product Marketing - March 13, 2024 10:00 - 19 minutes ★★★★ - 14 ratingsIn this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique c...
52 - Make your sales forecasts more predictable
B2B SaaS Marketing Snacks - February 27, 2024 18:47 - 25 minutes ★★★★★ - 11 ratingsMany sales forecasts are inaccurate. Let's make yours more predictable: 1. Ground your projections in actual data instead of feelings. Many forecasts are based on opinion rather than actual data. If you’ve been in business for 3 or more months, you likely have access to data you can ...
Claiming Your Space with Eliza Vancort // EP 117
Hustle Inspires Hustle with Alex Quin - February 26, 2024 10:00 - 50 minutes ★★★★★ - 37 ratingsThe Art of Claiming Your Space with Eliza Vancort In an engaging episode of the "Hussle Inspires Hussle" podcast, host Alex Quin and guest Eliza Vancort delve into entrepreneurship, self-improvement, and the journey of overcoming adversity. Alex introduces the podcast's goal to share r...
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
This is Product Marketing - February 21, 2024 11:00 - 20 minutes ★★★★ - 14 ratingsIn this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with o...
Expedition Behavior 101: NOLS's Blueprint for Life with Sandy Colhoun // EP 116
Hustle Inspires Hustle with Alex Quin - February 19, 2024 11:00 - 43 minutes ★★★★★ - 37 ratingsIn a recent episode of the Hustle Inspires Hustle podcast, host Alex Quin and guest Sandy Colhoun, President of the National Outdoor Leadership School (NOLS), explore the transformative power of wilderness education. NOLS, established in 1965, combines outdoor expeditions and wilderness...
Breaking Free from Wonder Hell: Overcoming Internal Barriers w/ Laura Gassner Otting // EP 115
Hustle Inspires Hustle with Alex Quin - February 12, 2024 11:00 - 48 minutes ★★★★★ - 37 ratingsIn this episode of the Hustle Inspires Hustle Podcast, host Alex Quin talks with guest Laura Gassner Otting about her journey and her book "Wonder Hell." Laura tells us how she worked hard to achieve her dreams even when she got really sick. She explains "Wonder Hell" as the feeling you...
Mastering the Art of Taxes: How to Turn Tax Laws into Opportunities for Wealth with Tom Wheelwright // EP 114
Hustle Inspires Hustle with Alex Quin - February 06, 2024 17:51 - 43 minutes ★★★★★ - 37 ratingsIn this podcast episode, Alex Quin hosts Tom Wheelwright, a renowned entrepreneur, CPA, and author of "Tax Free Wealth," on the "Hustle Inspires Hustle" podcast. Alex begins by emphasizing the podcast's focus on entrepreneurship and self-development, highlighting the valuable insights l...
51 - A simple problem solving framework
B2B SaaS Marketing Snacks - January 27, 2024 23:12 - 9 minutes ★★★★★ - 11 ratingsA simple 4-step approach to get your goals back on track: Define the problem. Write it down—be specific. Make sure everyone agrees on the problem. This step is incomplete until everyone interprets the problem in the same way. Uncover the ~real~ root cause. People often jump too quickl...
The Cold Truth: A Conversation with Joshua Church on Wellness through Cold Plunges // EP 113
Hustle Inspires Hustle with Alex Quin - January 22, 2024 20:28 - 39 minutes ★★★★★ - 37 ratingsOn this episode of Hustle Inspires Hustle, Alex Quin interviews Joshua Church, the co-founder of Edge Theory Labs. Joshua explains that cold immersion does not need to be as extreme as people think, and that a temperature of 57°F (14°C) is enough to experience the benefits. He shares hi...
50 - Software without the subscription?
B2B SaaS Marketing Snacks - January 17, 2024 16:36 - 22 minutes ★★★★★ - 11 ratingsJason Fried (37Signals) recently published an open challenge to the software subscription model—their stance is that customers should once again be able to buy and own software products. To pay for them once and own the source code. We discuss both models' pros and cons and speculate w...
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
This is Product Marketing - January 16, 2024 11:00 - 24 minutes ★★★★ - 14 ratingsIn this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes t...
Beyond Babysitting: Itavi's Holistic Approach to Childcare with Ayana Rodriguez // EP 112
Hustle Inspires Hustle with Alex Quin - January 14, 2024 03:52 - 39 minutes ★★★★★ - 37 ratingsIn the "Hustle Inspires Hustle" podcast, host Alex Quin, a full stack marketing executive and global keynote speaker, dives into the realms of entrepreneurship and self-development with his guest, Ayana Rodriguez. They discuss the innovative childcare approach known as the itavi Method,...
49 - Google’s exposed search ranking system
B2B SaaS Marketing Snacks - December 20, 2023 00:21 - 19 minutes ★★★★★ - 11 ratingsGoogle has always guarded its search ranking factors. But thanks to the recent antitrust suit between the DOJ and Google, we now get a glimpse into the inner workings of their ranking systems through previously confidential internal documents. Here’s what we’ve confirmed about the pro...
Crafting Architectural Marvels: Gil Dezer's Joint Ventures with Trump, Porsche, Bentley, Armani, and Beyond // EP 111
Hustle Inspires Hustle with Alex Quin - December 13, 2023 17:16 - 32 minutes ★★★★★ - 37 ratingsOn this episode of Hustle Inspires Hustle, Alex Quin interviews Gil Dezer, a visionary real estate developer and businessman. Dezer recounts his role in transforming Sunny Isles from a modest area to a hub of luxury, and his remarkable achievements in the real estate realm. He discusses...
48 - Presenting your 2024 plan to the board
B2B SaaS Marketing Snacks - December 06, 2023 20:42 - 25 minutes ★★★★★ - 11 ratingsOur best practices for presenting your marketing plan to the board of directors as companies are in the thick of 2024 planning. General guidelines: First, there are general guidelines you should always keep in mind when presenting your plan to the board: Come prepared - Don’t present...
47 - Critical product marketing capabilities every team needs
B2B SaaS Marketing Snacks - November 29, 2023 22:28 - 25 minutes ★★★★★ - 11 ratingsStrong product marketing is crucial for early-stage software companies. But it’s also the most significant gap for many. Whether it’s your first marketing hire or someone from your founding team, someone on your team should be able to connect their deep understanding of your product (f...
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
This is Product Marketing - November 28, 2023 11:00 - 21 minutes ★★★★ - 14 ratingsIn this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks t...
Tony Albelo's Eventful Empire: Building Celebrations that Unite // EP 110
Hustle Inspires Hustle with Alex Quin - November 15, 2023 23:12 - 43 minutes ★★★★★ - 37 ratingsAlex Quin's podcast features Tony Albelo, a successful entrepreneur from Miami. Tony shares his story of going from a regular kid to the CEO of Engage Live, and his experience in creating events such as Grovetoberfest, Coconut Grove Seafood Festival, Sprung, Wynwood Life, Coconut Grove ...
How Precious Metals Can Protect Your Wealth with Jonathan Rose // EP 109
Hustle Inspires Hustle with Alex Quin - November 01, 2023 04:50 - 1 hour ★★★★★ - 37 ratingsOn this episode of Hustle Inspires Hustle, Alex Quin interviews Jonathan Rose, a 25-year veteran of the precious metals industry. Jonathan explains the process of rolling over a traditional IRA into a gold-backed IRA, and discusses the current state of the economy and the potential risk...
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